The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 13 dupes and alternatives Basma
4.5 (686)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (neutral vs warm)· Both claim a skin-like finish· Both claim long-wearing
Differences: Radiant rather than natural finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
82
Finish & visual result
75
Wear & performance
85
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
Matches: Same warm undertone· Claims transfer resistance· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium tan with warm red undertones
Matches: Same warm undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly deeper· Radiant rather than natural finish· Light rather than full coverage
Score details
Shade match
88
Finish & visual result
52
Wear & performance
85
Skin suitability
60
Close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Light rather than full coverage · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium-tan with warm undertones
Matches: Same warm undertone· Same full coverage· Claims a blurring effect
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan to deep skin with warm, peach undertones
Matches: Same warm undertone· Same full coverage· Claims a blurring effect
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
88
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan skin with warm, peach undertones
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Olive rather than warm undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium tan with warm olive undertones
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Buildable rather than full coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium tan with neutral subtle golden undertones
Matches: Claims transfer resistance· Both claim a lightweight feel
Differences: Olive rather than warm undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium tan with warm golden-olive undertones
Matches: Same natural finish· Same full coverage· Both claim long-wearing
Differences: Slightly deeper· Slightly cooler undertone· No skin-like finish claimed
Score details
Shade match
68
Finish & visual result
86
Wear & performance
70
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$39.50Ulta Beauty(product price)$0.50 less (1%)4.6 (919)
Matches: Same warm undertone· Claims a blurring effect· Claims not settling into lines
Differences: Slightly deeper· Matte rather than natural finish· Buildable rather than full coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
51
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: for medium deep warm skin with a golden hue
$35Ulta Beauty(product price)$5 less (13%)4.5 (732)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
40
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry/oily skin
Retailer shade note: medium to tan with warm undertones
Matches: Claims transfer resistance· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium tan with neutral undertones
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly cooler undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium tan with cool red undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
64
Wear & performance
40
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry skin
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 13 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place Foundation in 4W1 Honey Bronze, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 13. Every attribute compared, with its share of the score.
ComparedYour shade13Closest shade match4W1 Honey BronzeHow they compareScore
Shade match55% of overall96
Colour60%94#e3926c#e09369Very close colourColour difference 1.7 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.3
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyDry, combination, oilyBoth marketed for dry/oily skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 26 Medium Warm, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 13. Every attribute compared, with its share of the score.
ComparedYour shade13Closest overall alternative26 Medium WarmHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#e3926cNo swatchNot comparedNo swatch colour on one side
Depth15%95MediumMediumSameDepth difference: 3.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Target
Sephora$1 less (3%)
