Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
SephoraYour shade $26 at Ulta Beauty
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Very close colourSame cool undertoneSame shine: shimmer
Differences: Rose rather than plum
Very close colour · Shimmer · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Rose rather than plum
Retailer shade note: deep rose shimmer
Medium confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Ulta Beauty$26View at Ulta BeautySephora$8 less (31%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Sparkle rather than shimmer (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Sparkle rather than shimmer (shimmer)
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$2 less (8%)Matches: Same cool undertoneSame transparency: tintedBoth claim hydration
Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Sheer plum
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $1 moreMatches: Very close colourSame cool undertoneBoth claim non-sticky
Differences: Berry rather than plum
Very close colour · High shine · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Berry rather than plum
Retailer shade note: deep red berry
Medium confidence· Digital match
Tarte Maracuja Vegan Juicy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $7 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertone
Close colour · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: neutral creamy plum
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beauty$33View at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: DeeperLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 13% ingredient overlap
Differences: Deeper · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer plum
Medium confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$1 less (4%)Matches: Very close colourSame cool undertoneSame shine: shimmer
Differences: Red rather than plumSparkle rather than shimmer (shimmer)Long-wearing rather than not listed (longevity)
Very close colour · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than plum · Sparkle rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep cherry with pink sparkle
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Red rather than plumLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep red
Medium confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$10 less (38%)Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Noticeably different swatch colourBerry rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: sheer raspberry
Medium confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneSame transparency: tintedBoth claim hydration
Differences: DeeperBrown rather than plumLong-wearing rather than not listed (longevity)
Close colour · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Deeper · Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: sheer cherry brown
Medium confidence· Digital match
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraSame priceMatches: Very close colourSame transparency: tintedBoth claim non-sticky
Differences: Warm rather than cool undertoneBerry rather than plumLong-wearing rather than not listed (longevity)
Very close colour · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Berry rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: a nourishing touch of semi-sheer warm berry
Medium confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Rose rather than plum
Close colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than plum
Retailer shade note: soft rosewood
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$3 less (12%)Matches: Same cool undertoneBoth claim hydration
Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Deep Cool Plum
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$13.01 less (50%)Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Noticeably different swatch colourBerry rather than plum
Visibly different colour · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: sheer blackberry
Medium confidence· Digital match
Maybelline Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Mauve rather than plum
Close colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: mid-tone rosy mauve
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$3 less (12%)Matches: Very close colourSame cool undertoneBoth claim hydration
Differences: Mauve rather than plumLong-wearing rather than not listed (longevity)Does not claim non-sticky
Very close colour · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Pinky Mauve
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$17 less (65%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Berry rather than plum
Close colour · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Berry rather than plum
Retailer shade note: berry
Medium confidence· Digital match
e.l.f. Cosmetics Pout Clout Lip Plumping Pen
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$8View at WalmartUlta Beauty$9View at Ulta Beauty
Walgreens$9View at WalgreensUlta Beauty$22.50 less (87%)Matches: Both claim non-sticky
Differences: DeeperNeutral rather than cool undertoneDoes not claim hydration
Close colour · High shine
Ingredients (not scored): no ingredient list for one product
Differences: Deeper · Neutral rather than cool undertone · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Lumilicious Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.50View at Ulta BeautySephora$3 less (12%)Matches: Same cool undertoneBoth claim hydration
Differences: Brown rather than plumLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Light Rosy Brown
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$13 less (50%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plum
Slight colour difference · High shine · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: berry
Medium confidence· Digital match
Morphe Dripglass Glazed High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than plumHolographic rather than shimmer (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Holographic rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephoraCosts $16 moreMatches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourDeeperGlitter rather than shimmer (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Glitter rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: A glittery burgundy
Medium confidence· Digital match
Dior Lip Glow Butter Hydrating Gloss Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta BeautyCosts $1 moreMatches: Same shine: shimmerSame shimmer: shimmerBoth claim non-sticky
Differences: Neutral rather than cool undertoneRed rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: black cherry
Medium confidence· Digital match
Tarte Maracuja Juicy Shift
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneBoth claim hydration
Differences: Berry rather than plumLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · High shine · Sheer
Ingredients (not scored): 18% ingredient overlap
Differences: Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: berry
Medium confidence· Digital match
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty$3 less (12%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourBrown rather than plumLong-wearing rather than not listed (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty(product price)$20 less (77%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Long-wearing rather than not listed (longevity)
Slight colour difference · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Retailer shade note: deep plum
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at WalmartUlta Beautyfrom $6 · product priceView at Ulta BeautySephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: LighterRed rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Red rather than plum
Retailer shade note: chocolate red
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$2 less (8%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: berry
Medium confidence· Digital match
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraSame priceMatches: Same cool undertoneSame transparency: tintedBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim non-sticky
Visibly different colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: sheer burgundy
Medium confidence· Digital match
Patrick Ta Major Volume Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraShowing 12 of 29 matches
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss in N10- Vinyl Berry, against Buxom Full-On Plumping Lip Polish in Brandi. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss in N10- Vinyl Berry.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
SephoraYour shade $26 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
