Mauve · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Ulta BeautyYour shade $26 at Ulta Beauty
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$8 less (31%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Pink rather than mauve
Close colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: shimmering candy pink
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)$5 less (19%)Matches: Very close colourSame cool undertoneSame shine: shimmer
Differences: Pink rather than mauveDoes not claim hydration
Very close colour · Shimmer · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than mauve · Does not claim hydration
Retailer shade note: sheer baby pink with pink shimmer
Medium confidence· Digital match
Kylie Cosmetics High Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $21 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: LighterPink rather than mauveDoes not claim non-sticky
Close colour · Shimmer
Ingredients (not scored): 15% ingredient overlap
Differences: Lighter · Pink rather than mauve · Does not claim non-sticky
Retailer shade note: soft pink shimmer
Medium confidence· Digital match
Valentino Puffer Complex Lip Plumper Gloss
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Pink rather than mauveHolographic rather than shimmer (shimmer)Long-wearing rather than not listed (longevity)
Close colour · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Pink rather than mauve · Holographic rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: 3d baby pink shimmer
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Purple rather than mauve
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Purple rather than mauve
Retailer shade note: lavender shimmer
High confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Purple rather than mauveDoes not claim non-sticky
Very close colour · High shine · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Purple rather than mauve · Does not claim non-sticky
Retailer shade note: lilac
High confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Pink rather than mauve
Close colour · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: mid tone cool pink
High confidence· Digital match
Pat McGrath Labs Lust: Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephora$29 · out of stockView at SephoraUlta Beauty$13 less (50%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Purple rather than mauve
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Purple rather than mauve
Retailer shade note: shimmering pink-lavender
High confidence· Digital match
Morphe Dripglass Glazed High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Pink rather than mauvePearl rather than shimmer (shimmer)
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Pink rather than mauve · Pearl rather than shimmer (shimmer)
Retailer shade note: pearly light pink
High confidence· Digital match
Clarins Lip Perfector Peptide-Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty$14.01 less (54%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Retailer shade note: sheer pink tint
Medium confidence· Digital match
CoverGirl Clean Fresh Yummy Lip Gloss
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at TargetUlta Beauty$11.99View at Ulta Beauty
CVS$11.99View at CVSWalmart$17.96View at WalmartSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Pink rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: rose pink
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$6 less (23%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourLighterDoes not claim non-sticky
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephora$4 less (15%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: DeeperPurple rather than mauveDoes not claim non-sticky
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Purple rather than mauve · Does not claim non-sticky
Retailer shade note: Cool lavender with gold shimmer
High confidence· Digital match
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$2 less (8%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourPurple rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than mauve
Retailer shade note: pinky lavender shimmer
High confidence· Digital match
DIBS Beauty Go To Glossy Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$22.01 less (85%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourLighterPink rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve · Holographic rather than shimmer (shimmer)
Retailer shade note: iridescent pink
High confidence· Digital match
Essence Extreme Shine Volume Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.99View at Ulta BeautyUlta Beauty$14.01 less (54%)Matches: Very close colourSame cool undertoneBoth claim non-sticky
Differences: Pink rather than mauve
Very close colour
Ingredients (not scored): 12% ingredient overlap
Differences: Pink rather than mauve
Medium confidence· Digital match
Revlon Super Lustrous Glimmer Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$9.99View at TargetCVS$11.39View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.49View at WalgreensSephoraCosts $16 moreMatches: Same cool undertoneBoth claim hydration
Differences: Purple rather than mauveDoes not claim non-sticky
Close colour · High shine · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Purple rather than mauve · Does not claim non-sticky
Retailer shade note: a pink lilac cool undertone
Medium confidence· Digital match
Dior Addict Lip Glow Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $16 moreMatches: Same cool undertoneSame shine: shimmerBoth claim hydration
Differences: Purple rather than mauveHolographic rather than shimmer (shimmer)Does not claim non-sticky
Slight colour difference · Shimmer
Ingredients (not scored): 1% ingredient overlap
Differences: Purple rather than mauve · Holographic rather than shimmer (shimmer) · Does not claim non-sticky
Retailer shade note: a holographic lavender
High confidence· Digital match
Dior Addict Lip Maximizer Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$10 less (38%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer baby pink
Medium confidence· Digital match
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$19 less (73%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
No material differences in the data we have.
Slight colour difference · Sheer
Ingredients (not scored): 6% ingredient overlap
Medium confidence· Digital match
L.A. Girl Lumilicious Luminous Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$2 less (8%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourRose rather than mauvePearl rather than shimmer (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Rose rather than mauve · Pearl rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: Cool, Vintage Rose with a Golden-Champagne Pearl Finish | Lemon Meringue Pie Scent
High confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$20.01 less (77%)Matches: Same shine: shimmerSame shimmer: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourNeutral rather than cool undertonePink rather than mauve
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve
Retailer shade note: pink shimmer
High confidence· Digital match
Milani Keep It Full Nourishing Lip Plumper
Every store that sells this shade · prices as last checked
SephoraCosts $16 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauveDoes not claim non-sticky
Slight colour difference · High shine
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Does not claim non-sticky
Retailer shade note: Juicy Finish
Medium confidence· Digital match
Dior Lip Glow Oil Hydrating High-Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $16 moreMatches: Same cool undertoneSame shine: shimmerBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauveHolographic rather than shimmer (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Holographic rather than shimmer (shimmer) · Does not claim non-sticky
Retailer shade note: a holographic pink
Medium confidence· Digital match
Dior Addict Lip Maximizer Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $16 moreMatches: Same cool undertoneBoth claim hydration
Differences: Purple rather than mauveDoes not claim non-sticky
Slight colour difference · High shine
Ingredients (not scored): 1% ingredient overlap
Differences: Purple rather than mauve · Does not claim non-sticky
Retailer shade note: a soft lilac
High confidence· Digital match
Dior Addict Lip Maximizer Plumping Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$42 · out of stockView at SephoraSephora$3 less (12%)Matches: Same shine: shimmerSame shimmer: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourNeutral rather than cool undertonePink rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering soft pink
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephora$5 less (19%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPurple rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than mauve
Retailer shade note: electric lilac
High confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraShowing 12 of 28 matches
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss in 434 REFLET, against Buxom Full-On Plumping Lip Polish in Dolly Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss in 434 REFLET.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss in Frozen, against Buxom Full-On Plumping Lip Polish in Dolly Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Lipglass Air Non-Sticky Lipgloss in Frozen.
Weighted ingredient similarity 15%. Ingredients only affect results through the filters.
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss 434 REFLET
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss Frozen
Ulta BeautyYour shade $26 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
