Mauve · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $26 at Ulta Beauty
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
SephoraYour shade $26 at Ulta Beauty
Clarins Lip Perfector Peptide-Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beauty$30View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $17 moreMatches: Very close colourSame cool undertoneSame shine: shimmer
Differences: Pink rather than mauveDoes not claim non-sticky
Very close colour · Shimmer · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Pink rather than mauve · Does not claim non-sticky
Retailer shade note: sheer peony pink
Medium confidence· Digital match
Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephora$2 less (8%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Holographic rather than shimmer (shimmer)Long-wearing rather than not listed (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): no ingredient list for one product
Differences: Holographic rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: Rosy Mauve with Holographic Shimmer | Condensed Coconut Milk Scent
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$4 less (15%)Matches: Very close colourSame cool undertoneBoth claim hydration
Differences: Pink rather than mauveDoes not claim non-sticky
Very close colour · High shine · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Pink rather than mauve · Does not claim non-sticky
Retailer shade note: Mauve Pink
Medium confidence· Digital match
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephora$11 less (42%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Red rather than mauveDoes not claim non-sticky
Close colour · Shimmer
Ingredients (not scored): 12% ingredient overlap
Differences: Red rather than mauve · Does not claim non-sticky
Retailer shade note: shimmer free berry red
Medium confidence· Digital match
Sephora Collection Outrageous Plump Hydrating Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraUlta BeautyCosts $4 moreMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourLighterRose rather than mauve
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than mauve
Retailer shade note: cool rose
Medium confidence· Digital match
Clarins Lip Perfector Peptide-Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraSame priceMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Pink rather than mauve
Close colour · High shine
Ingredients (not scored): 11% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: cool pink
Medium confidence· Digital match
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$13 less (50%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference · High shine · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: mauve
Medium confidence· Digital match
Morphe Dripglass Glazed High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraSame priceMatches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneRose rather than mauve
Close colour · High shine · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve
Retailer shade note: dusty rose
Medium confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephora$10 less (38%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than mauve
Close colour · High shine · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: semi-sheer, milky rosy brown
Medium confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraSame priceMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colour
Slight colour difference · High shine · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: mauve
Medium confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneBoth claim hydration
Differences: Pink rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine
Ingredients (not scored): 3% ingredient overlap
Differences: Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: berry pink
Medium confidence· Digital match
Armani Beauty Prisma Flash Glossy Color Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta BeautyCosts $7 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertonePink rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve
Retailer shade note: a midtone neutral pink
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$33View at Ulta BeautySephoraSame priceMatches: Both claim hydration
Differences: Neutral rather than cool undertoneRose rather than mauveLong-wearing rather than not listed (longevity)
Close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: rich soft blush
Medium confidence· Digital match
Patrick Ta Major Volume Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Walmart$17 less (65%)Matches: Very close colourBoth claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertonePink rather than mauve
Very close colour · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve
Medium confidence· Digital match
e.l.f. Cosmetics Pout Clout Lip Plumping Pen
Every store that sells this shade · prices as last checked
Walmart$9View at WalmartSephoraCosts $6 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)
Retailer shade note: cool pinky mauve
Medium confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $3 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Pink rather than mauveDoes not claim non-sticky
Very close colour · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Pink rather than mauve · Does not claim non-sticky
Retailer shade note: cool rose pink
Medium confidence· Digital match
ILIA Balmy Tint Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephora$5 less (19%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperBrown rather than mauve
Slight colour difference · Glossy · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than mauve
Retailer shade note: a sheer deep brown gloss
Medium confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraSephora$2 less (8%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Long-wearing rather than not listed (longevity)
Close colour
Ingredients (not scored): no ingredient list for one product
Differences: Long-wearing rather than not listed (longevity)
Retailer shade note: Cool Mauve
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$13 less (50%)Matches: Same cool undertone
Differences: Purple rather than mauveDoes not claim non-stickyDoes not claim hydration
Close colour · High shine · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Purple rather than mauve · Does not claim non-sticky · Does not claim hydration
Retailer shade note: pinky lilac
Medium confidence· Digital match
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13 · product priceView at Ulta BeautySephora$6 less (23%)Matches: Same shine: shimmerSame shimmer: shimmerBoth claim hydration
Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Pink rather than mauve · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephora$6 less (23%)Matches: Same shine: shimmerSame shimmer: shimmerBoth claim hydration
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Pink rather than mauve · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Nude rather than mauve
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than mauve
Retailer shade note: soft rosy nude
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$19 less (73%)Matches: Same cool undertoneBoth claim non-sticky
Differences: Noticeably different swatch colourPink rather than mauveDoes not claim hydration
Slight colour difference · High shine
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Pink rather than mauve · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Lumilicious Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve
Retailer shade note: a medium pink brown
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$33View at Ulta BeautySephoraSame priceMatches: Same cool undertoneBoth claim hydration
Differences: Nude rather than mauveDoes not claim non-sticky
Close colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than mauve · Does not claim non-sticky
Retailer shade note: pinky nude
Medium confidence· Digital match
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$10 less (38%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNude rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer nude
Medium confidence· Digital match
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraSame priceMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)
Visibly different colour · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)
Retailer shade note: A nourishing touch of cool mauve, with buildable color
Medium confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraSame priceMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky
Retailer shade note: rosy mauve
Medium confidence· Digital match
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraShowing 12 of 28 matches
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Sugar Plum, against Buxom Full-On Plumping Lip Polish in Dolly. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Sugar Plum.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
Clarins Lip Perfector Peptide-Plumping Lip Gloss in 07 Toffee Pink Shimmer, against Buxom Full-On Plumping Lip Polish in Dolly. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clarins Lip Perfector Peptide-Plumping Lip Gloss in 07 Toffee Pink Shimmer.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm Sugar Plum
SephoraYour shade $26 at Ulta Beauty
Clarins Lip Perfector Peptide-Plumping Lip Gloss 07 Toffee Pink Shimmer
SephoraYour shade $26 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
