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Full-On Plumping Lip Polish Sandy dupes and alternatives Buxom

Pink · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

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31 matches

Closest shade matchClosest overall alternative: Saie Glossybounce High-Shine Hydrating Lip Gloss Oil Dip

The equivalent shade and the most similar lip gloss overall.

Your shade
Buxom
SandyChange shade
Colour family, undertone and depth: Pink · Warm · Light
Finish and opacity: Shimmer
The match
Saie
Dip
Colour family, undertone and depth: Rose · Warm · Light
Finish and opacity: High shine · Sheer
Overall match
82out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
78
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
90out of 100
Colour
93
Depth
99
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$2 less (8%)

Your shade $26 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    Bare Sparkle
    Shade match 79
    $33SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneSame shine: shimmer

    Differences: Nude rather than pinkPearl rather than shimmer (shimmer)

    Score details
    Shade match
    79
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than pink · Pearl rather than shimmer (shimmer)

    Retailer shade note: pearlescent champagne with pops of gold and copper pearl

    Medium confidence· Digital match

    View match
  2. #3 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Soul Search
    Shade match 74
    $26SephoraSephoraSame price

    Matches: Same warm undertoneSame shine: shimmerSame shimmer: shimmer

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: light pink shimmer

    Medium confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Outrageous Plump Hydrating Lip Gloss

    02 XXL Nude
    Shade match 78
    $15SephoraSephora$11 less (42%)

    Matches: Near-identical swatch colourSame shine: shimmerSame shimmer: shimmer

    Differences: Neutral rather than warm undertoneNude rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Looks identical · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than pink · Does not claim non-sticky

    Retailer shade note: shimmer free nude

    Medium confidence· Digital match

    View match
  4. #5 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Moon
    Shade match 77
    $12.99Ulta BeautyUlta Beauty$13.01 less (50%)

    Matches: Same warm undertoneSame shine: shimmerBoth claim hydration

    Differences: Noticeably different swatch colourHolographic rather than shimmer (shimmer)Does not claim non-sticky

    Score details
    Shade match
    77
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Holographic rather than shimmer (shimmer) · Does not claim non-sticky

    Retailer shade note: nude pink with multicoloured pearl

    Medium confidence· Digital match

    View match
  5. #6 · Kosas

    Wet Lip Oil Plumping Peptide Lip Treatment Gloss

    Revealed
    Shade match 75
    $25SephoraSephora$1 less (4%)

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: soft warm pink

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Maracuja Juicy Shift

    Rosy Copper
    Shade match 65
    $27SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame shine: shimmerSame shimmer: shimmer

    Differences: Brown rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: Rose Copper Shimmer Glass

    Medium confidence· Digital match

    View match
  7. #8 · Milani

    Keep It Full Nourishing Lip Plumper

    Soft Rose
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Very close colourSame warm undertoneBoth claim non-sticky

    Differences: Rose rather than pink

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Rose rather than pink

    Medium confidence· Digital match

    View match
  8. #9 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    16 Intense Rosebud
    Shade match 62
    $30Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same shine: shimmerSame shimmer: shimmerBoth claim non-sticky

    Differences: Cool rather than warm undertoneRose rather than pink

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than warm undertone · Rose rather than pink

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  9. #10 · Kaja

    Juicy Glass Instant Hydrating & Plumping Lip Gloss

    Fig Smoothie
    Shade match 71
    $18SephoraSephora$8 less (31%)

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: DeeperRose rather than pink

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper · Rose rather than pink

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  10. #11 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    In The Buff
    Shade match 71
    $33SephoraSephoraCosts $7 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: LighterRose rather than pink

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Rose rather than pink

    Retailer shade note: beige rose

    Medium confidence· Digital match

    View match
  11. #12 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Pinky Out
    Shade match 84
    $9Ulta BeautyUlta Beauty$17 less (65%)

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: light nude pink

    Medium confidence· Digital match

    View match
  12. #13 · Pat McGrath Labs

    Lust: Gloss

    Nude Venus
    Shade match 64
    $29Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same warm undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Nude rather than pinkPearl rather than shimmer (shimmer)

    Score details
    Shade match
    64
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than pink · Pearl rather than shimmer (shimmer)

    Retailer shade note: warm pink nude with gold pearl

    Medium confidence· Digital match

    View match
  13. #14 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    05 California Sunshine
    Shade match 62
    $40SephoraSephoraCosts $14 more

    Matches: Same warm undertoneSame shine: shimmerSame shimmer: shimmer

    Differences: Noticeably different swatch colourPeach rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Peach rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm peach shimmer

    Medium confidence· Digital match

    View match
  14. #15 · ColourPop

    Ultra Glossy Lip

    Pasadena
    Shade match 75
    $4.50$9Ulta BeautyUlta Beauty$21.50 less (83%)

    Matches: Same warm undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Retailer shade note: crème nude pink

    Medium confidence· Digital match

    View match
  15. #16 · Dior

    Addict Lip Glow Balm

    038 Soft Nude
    Shade match 75
    $42SephoraSephoraCosts $16 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Retailer shade note: a nude pink warm undertone

    Medium confidence· Digital match

    View match
  16. #17 · Refy

    Lip Gloss with Hyaluronic Acid

    Rosewood
    Shade match 77
    $20SephoraSephora$6 less (23%)

    Matches: Same warm undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: medium, warm pink

    Medium confidence· Digital match

    View match
  17. #18 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    442 ACCESSOIRE
    Shade match 70
    $45Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Nude rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than pink · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  18. #19 · Charlotte Tilbury

    Collagen Lip Bath Gloss

    Pillow Talk
    Shade match 73
    $37SephoraSephoraCosts $11 more

    Matches: Same warm undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  19. #20 · Gisou

    Honey Infused Hydrating Lip Oil

    Sticky Toffee
    Shade match 70
    $28SephoraSephoraCosts $2 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Brown rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than pink · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  20. #21 · Hourglass

    Phantom Volumizing Glossy Lip Balm

    Sense 110
    Shade match 64
    $38SephoraSephoraCosts $12 more

    Matches: Same warm undertoneSame shine: shimmerSame shimmer: shimmer

    Differences: Nude rather than pinkLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than pink · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: peachy beige

    Medium confidence· Digital match

    View match
  21. #22 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Maple Glaze
    Shade match 71
    $22SephoraSephora$4 less (15%)

    Matches: Same warm undertoneBoth claim hydration

    Differences: Noticeably different swatch colourRose rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than pink · Does not claim non-sticky

    Retailer shade note: Rosy Maple

    Medium confidence· Digital match

    View match
  22. #23 · rhode

    Peptide Lip Tint Nourishing Glaze

    Toast - rose taupe
    Shade match 60
    $20SephoraSephora$6 less (23%)

    Matches: Same warm undertoneSame shine: shimmerSame shimmer: shimmer

    Differences: Noticeably different swatch colourDeeperNude rather than pink

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Nude rather than pink · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  23. #24 · NARS

    Afterglow Lip Shine Gloss

    Nympho
    Shade match 71
    $32SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourBoth claim hydration

    Differences: Cool rather than warm undertoneBrown rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Looks identical · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than pink · Does not claim non-sticky

    Retailer shade note: cool taupe brown

    Medium confidence· Digital match

    View match
  24. #25 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    452 BAROQUE
    Shade match 68
    $45Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneRose rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Rose rather than pink · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Sugarcoat
    Shade match 65
    $18SephoraSephora$8 less (31%)

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Nude rather than pink

    Score details
    Shade match
    65
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than pink

    Retailer shade note: pale peachy-pink nude

    Medium confidence· Digital match

    View match
  26. #27 · Pat McGrath Labs

    Lust: Gloss

    Bronze Venus
    Shade match 58
    $29SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterBrown rather than pink

    Score details
    Shade match
    58
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than pink · Pearl rather than shimmer (shimmer)

    Retailer shade note: brilliant bronze infused with glittering pink pearl

    Medium confidence· Digital match

    View match
  27. #28 · Kylie Cosmetics

    High Gloss

    009 Yesss Girl
    Shade match 59
    $21Ulta BeautyUlta Beauty(product price)$5 less (19%)

    Matches: Same warm undertoneSame shimmer: shimmerBoth claim non-sticky

    Differences: Noticeably different swatch colourNude rather than pinkDoes not claim hydration

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than pink · Does not claim hydration

    Retailer shade note: shimmering duo chrome pink and gold

    Medium confidence· Digital match

    View match
  28. #29 · L.A. Girl

    Lumilicious Lip Gloss

    Crushing
    Shade match 69
    $3.50$7Ulta BeautyUlta Beauty$22.50 less (87%)

    Matches: Same warm undertoneBoth claim non-sticky

    Differences: Nude rather than pinkDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): no ingredient list for one product

    Differences: Nude rather than pink · Does not claim hydration

    Medium confidence· Digital match

    View match
  29. #30 · L.A. Girl

    Lumilicious Lip Gloss

    Pillow
    Shade match 69
    $3.50$7Ulta BeautyUlta Beauty$22.50 less (87%)

    Matches: Same warm undertoneBoth claim non-sticky

    Differences: Nude rather than pinkDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): no ingredient list for one product

    Differences: Nude rather than pink · Does not claim hydration

    Medium confidence· Digital match

    View match
  30. #31 · Kylie Cosmetics

    Supple Kiss Lip Glaze Lip Gloss

    Nude Kiss
    Shade match 81
    $21Ulta BeautyUlta Beauty$5 less (19%)

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Nude rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Nude rather than pink · Does not claim non-sticky

    Retailer shade note: light pink beige

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Saie Glossybounce High-Shine Hydrating Lip Gloss Oil in Dip, against Buxom Full-On Plumping Lip Polish in Sandy. Every attribute compared, with its share of the score.

ComparedYour shadeSandyClosest matchDipScore
Shade match50% of overall90
Colour93#bc7c6f#c0786aVery close colourColour difference 1.7 (0 is identical)
Depth99LightLightSameDepth difference 0.8 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family60PinkRoseSome differenceNeighbouring colour families
Finish & visual result25% of overall · 1 of 3 compared78
Shine78ShimmerHigh shineCloseMore shine
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableShimmerNot listedNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 82/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Saie Glossybounce High-Shine Hydrating Lip Gloss Oil in Dip.

Same or better

  • $2 less
  • Very close colour
  • Same warm undertone
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionnude pink shimmerdusty rose
FormatNot listedNot listed
BaseOil-based, no siliconeOil-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Dip

Best price
$24SephoraSephora
$2 less (8%)

Your shade $26 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.