Plum · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Brand
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar lip gloss overall.
SephoraYour shade $26 at Ulta Beauty
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Ulta Beauty$26View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$5 less (19%)Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Brown rather than plum
Close colour · Glossy · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than plum
Retailer shade note: a sheer deep brown gloss
Medium confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraSephora$8 less (31%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: sparkle
Differences: Noticeably different swatch colourDeeper
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Brown rather than plum
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than plum
Retailer shade note: nude cocoa brown
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Mauve rather than plum
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: dusty mauve
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Mauve rather than plum
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: mid-tone rosy mauve
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraSame priceMatches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Nude rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 17% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: sheer rose mauve nude
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraSame priceMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Mauve rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: A nourishing touch of cool mauve, with buildable color
Medium confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Nude rather than plum
Close colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: nude café latte
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$10 less (38%)Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer burgundy
Medium confidence· Digital match
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$10 less (38%)Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky
Differences: Noticeably different swatch colourLighterBrown rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum
Retailer shade note: semi-sheer, milky rosy brown
Medium confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $6 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Mauve rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: cool pinky mauve
Medium confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $6 moreMatches: Same cool undertoneBoth claim hydration
Differences: Berry rather than plumLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · High shine · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: plum berry
Medium confidence· Digital match
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Red rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Red rather than plum
Retailer shade note: chocolate red
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $6 moreMatches: Same cool undertoneBoth claim hydration
Differences: DeeperBrown rather than plumDoes not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Brown rather than plum · Does not claim non-sticky
Retailer shade note: cocoa brown
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneBoth claim hydration
Differences: Mauve rather than plumDoes not claim non-sticky
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than plum · Does not claim non-sticky
Retailer shade note: rosy mauve
Medium confidence· Digital match
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $3 moreMatches: Very close colourBoth claim hydration
Differences: Neutral rather than cool undertoneBerry rather than plumDoes not claim non-sticky
Very close colour · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Berry rather than plum · Does not claim non-sticky
Retailer shade note: neutral cranberry
Medium confidence· Digital match
ILIA Balmy Tint Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephoraCosts $3 moreMatches: Same cool undertoneBoth claim hydration
Differences: Berry rather than plumDoes not claim non-sticky
Close colour · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than plum · Does not claim non-sticky
Retailer shade note: cool berry
Medium confidence· Digital match
ILIA Balmy Tint Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephora$3 less (12%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: sparkle
Differences: Noticeably different swatch colourDeeperBrown rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: sparkling cool taupe brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephora$2 less (8%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: berry
Medium confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$8 less (31%)Matches: Both claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertoneRose rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than plum
Retailer shade note: neutral rose
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautySephoraSame priceMatches: Both claim hydration
Differences: Neutral rather than cool undertoneBrown rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: rich toffee
Medium confidence· Digital match
Patrick Ta Major Volume Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperRose rather than plum
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Rose rather than plum
Retailer shade note: soft rosewood
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$2 less (8%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourLighterMauve rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum · Holographic rather than sparkle (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: Rosy Mauve with Holographic Shimmer | Condensed Coconut Milk Scent
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $16 moreMatches: Both claim hydration
Differences: Warm rather than cool undertoneNude rather than plumDoes not claim non-sticky
Close colour · High shine · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than plum · Does not claim non-sticky
Retailer shade note: a nude ebony warm undertone
Medium confidence· Digital match
Dior Addict Lip Glow Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$6 less (23%)Matches: Same shine: shimmerBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourWarm rather than cool undertoneRose rather than plum
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Rose rather than plum · Pearl rather than sparkle (shimmer)
Retailer shade note: rose gold with champagne and rose gold pearl
Medium confidence· Digital match
Rare Beauty Positive Light Luminizing Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty$20View at Ulta BeautySephora$5 less (19%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than plum
Visibly different colour · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: pinky brown
Medium confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourDeeperBrown rather than plum
Visibly different colour · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Holographic rather than sparkle (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephora$2 less (8%)Matches: Same transparency: tintedBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneNude rather than plum
Slight colour difference · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Nude rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourNude rather than plumShimmer rather than sparkle (shimmer)
Visibly different colour · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than plum · Shimmer rather than sparkle (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering rose mauve nude
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraSame priceMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)
Slight colour difference · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Medium confidence· Digital match
fresh Sugar Lip Balm Hydrating Treatment
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraShowing 12 of 30 matches
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss in Rose Amber, against Buxom Full-On Plumping Lip Polish in Starr. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss in Rose Amber.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
SephoraYour shade $26 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
