Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $26 at Ulta Beauty
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
SephoraYour shade $26 at Ulta Beauty
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Ulta Beauty$26View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Rose rather than mauve
Close colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than mauve
Retailer shade note: soft rosewood
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$8 less (31%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Plum rather than mauveSparkle rather than shimmer (shimmer)
Close colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than mauve · Sparkle rather than shimmer (shimmer)
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Lighter
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter
Retailer shade note: dusty mauve
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$8 less (31%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourDeeperPurple rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than mauve
Retailer shade note: shimmering bright amethyst
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Berry rather than mauveDoes not claim non-sticky
Close colour · Shimmer
Ingredients (not scored): 15% ingredient overlap
Differences: Berry rather than mauve · Does not claim non-sticky
Retailer shade note: blackberry shimmer
High confidence· Digital match
Valentino Puffer Complex Lip Plumper Gloss
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighter
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: mid-tone rosy mauve
High confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Berry rather than mauve
Close colour · High shine · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Berry rather than mauve
Retailer shade note: deep red berry
High confidence· Digital match
Tarte Maracuja Vegan Juicy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $17 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Plum rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: Sheer Plum
High confidence· Digital match
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $14 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: DeeperPlum rather than mauveLong-wearing rather than not listed (longevity)
Close colour · High shine · Sheer
Ingredients (not scored): 13% ingredient overlap
Differences: Deeper · Plum rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer plum
High confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $19 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Berry rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky
Very close colour · High shine · Sheer
Ingredients (not scored): 18% ingredient overlap
Differences: Berry rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: berry
High confidence· Digital match
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourPink rather than mauveDoes not claim non-sticky
Slight colour difference · Shimmer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Does not claim non-sticky
Retailer shade note: blackend pink that transforms to a rich berry
Medium confidence· Digital match
Givenchy Rose Perfecto Hydrating Tinted Lip Balm & Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraUlta Beauty(product price)$20 less (77%)Matches: Very close colourSame cool undertoneBoth claim non-sticky
Differences: Plum rather than mauveLong-wearing rather than not listed (longevity)
Very close colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Plum rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: deep plum
High confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$5.97View at WalmartUlta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourPink rather than mauveHolographic rather than shimmer (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Holographic rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic deep fuchsia
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$14.01 less (54%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
No material differences in the data we have.
Slight colour difference · Sheer
Ingredients (not scored): 18% ingredient overlap
Retailer shade note: mauve
High confidence· Digital match
Milani Keep It Full Nourishing Lip Plumper
Every store that sells this shade · prices as last checked
Walmart$9.87View at Walmart
Target$10.99View at TargetUlta Beauty$11.99View at Ulta Beauty
CVS$12.29View at CVSSephora$10 less (38%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Berry rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Berry rather than mauve
Retailer shade note: sheer raspberry
High confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$2 less (8%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Berry rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Berry rather than mauve
Retailer shade note: berry
High confidence· Digital match
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$13 less (50%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than mauve
Slight colour difference · High shine · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than mauve
Retailer shade note: berry
High confidence· Digital match
Morphe Dripglass Glazed High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephora$3 less (12%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Pinky Mauve
High confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $38 moreMatches: Both claim hydration
Differences: LighterNeutral rather than cool undertoneLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: neutral mauve
High confidence· Digital match
Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephora$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than mauveSparkle rather than shimmer (shimmer)
Visibly different colour · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Sparkle rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: sparkling cool taupe brown
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$3 less (12%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourBrown rather than mauveLong-wearing rather than not listed (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering rich brown
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$22.50 less (87%)Matches: Both claim non-sticky
Differences: Neutral rather than cool undertonePlum rather than mauveDoes not claim hydration
Close colour · High shine
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Plum rather than mauve · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Lumilicious Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.50View at Ulta BeautyUlta Beauty$1 less (4%)Matches: Same cool undertoneSame shine: shimmerBoth claim hydration
Differences: Red rather than mauveSparkle rather than shimmer (shimmer)Long-wearing rather than not listed (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than mauve · Sparkle rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep cherry with pink sparkle
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$10 less (38%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPlum rather than mauveLong-wearing rather than not listed (longevity)
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer burgundy
High confidence· Digital match
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$4 less (15%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourLighterRose rather than mauve
Slight colour difference · High shine · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than mauve · Does not claim non-sticky
Medium confidence· Digital match
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than mauveHolographic rather than shimmer (shimmer)
Visibly different colour · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Holographic rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephora$3 less (12%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Light Rosy Brown
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourRed rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep red
Medium confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraShowing 12 of 28 matches
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint in DJ Plum, against Buxom Full-On Plumping Lip Polish in Dolly Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint in DJ Plum.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
Milk Makeup Odyssey Hydrating Lip Oil Gloss in Trek, against Buxom Full-On Plumping Lip Polish in Dolly Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Odyssey Hydrating Lip Oil Gloss in Trek.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint DJ Plum
SephoraYour shade $26 at Ulta Beauty
Milk Makeup Odyssey Hydrating Lip Oil Gloss Trek
SephoraYour shade $26 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
