Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
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Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $37 at Sephora
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $3 moreMatches: Same cool undertoneSame finish: matteSame opacity: buildable
No material differences in the data we have.
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: cool deep plum
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $3 moreMatches: Very close colourSame cool undertoneSame finish: matte
Differences: Rose rather than plum
Very close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than plum
Retailer shade note: deep rosewood
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beauty$30.51 less (82%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Berry rather than plumDoes not claim hydration
Very close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Berry rather than plum · Does not claim hydration
Retailer shade note: mauve-berry
Medium confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta Beauty
Walmart$9.97View at Walmart
Target$9.99View at Target
CVS$12.49View at CVSSephora$11 less (30%)Matches: Same cool undertoneSame finish: matteClaims comfort
Differences: Opaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: rosy plum with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Rose rather than plumOpaque rather than buildable (opacity)
Very close colour · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: Rose
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty(product price)$10 less (27%)Matches: Same cool undertoneSame finish: matteSame opacity: buildable
Differences: Pink rather than plum
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than plum
Retailer shade note: midtoned mauve pink
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$5 less (14%)Matches: Very close colourSame finish: matteSame opacity: buildable
Differences: Neutral rather than cool undertoneNot listed rather than 10-hour wear (longevity)
Very close colour · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Not listed rather than 10-hour wear (longevity)
Retailer shade note: neutral merlot burgundy
Medium confidence· Digital match
Lancôme Lip Idôle CuddleBlur Lip Velvet
Every store that sells this shade · prices as last checked
Ulta Beauty$32View at Ulta BeautySephora$21 less (57%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Rose rather than plumOpaque rather than buildable (opacity)
Very close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: matte midtone rose
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$10 less (27%)Matches: Same cool undertoneSame finish: matteSame opacity: buildable
Differences: Nude rather than plum
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: deep-toned beige
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$24.01 less (65%)Matches: Same cool undertoneSame finish: matteSame opacity: buildable
Differences: Berry rather than plumDoes not claim hydration
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Berry rather than plum · Does not claim hydration
Retailer shade note: cool mauve-berry
Medium confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.97View at WalmartTarget$9.99View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame cool undertoneClaims comfort
Differences: Pink rather than plumOpaque rather than buildable (opacity)
Very close colour · Satin · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: a deep blue -toned pink
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$10 less (27%)Matches: Same cool undertoneSame finish: matteClaims comfort
Differences: Pink rather than plum
Close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than plum
Retailer shade note: Deep Magenta
Medium confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautyUlta Beauty(product price)$26 less (70%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Mauve rather than plumOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Mauve rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: purple mauve
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $11 · product priceView at Ulta BeautyUlta Beauty$24.01 less (65%)Matches: Same cool undertoneSame finish: matte
Differences: Berry rather than plumOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: muted cranberry
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTarget$9.89View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyUlta Beauty$10 less (27%)Matches: Same cool undertoneSame finish: matteClaims comfort
Differences: Rose rather than plumDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Rose rather than plum · Does not claim hydration
Retailer shade note: cool rose
Medium confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$25.01 less (68%)Matches: Very close colourSame finish: matteClaims comfort
Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity)
Retailer shade note: raisin
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$24.01 less (65%)Matches: Same cool undertoneSame finish: matte
Differences: Opaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: soft plum
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTargetfrom $9.89 · product priceView at TargetWalmart$9.99 · out of stockView at WalmartCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Rose rather than plumSheer rather than buildable (opacity)
Close colour · Matte · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Rose rather than plum · Sheer rather than buildable (opacity)
Retailer shade note: nude rosewood
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$1 less (3%)Matches: Same cool undertoneSame opacity: buildableClaims comfort
Differences: Red rather than plumLong-wearing rather than 10-hour wear (longevity)
Close colour · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than plum · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: berry red
Medium confidence· Digital match
NARS Afterglow Lipstick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyTarget$27.01 less (73%)Matches: Very close colourSame finish: matteClaims transfer resistance
Differences: Neutral rather than cool undertonePink rather than plum16-hour wear rather than 10-hour wear (longevity)
Very close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than plum · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Medium confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetCVS$15.19View at CVSSephoraSame priceMatches: Same cool undertoneSame opacity: buildableBoth claim hydration
Differences: Pink rather than plum
Close colour · Satin · Buildable
Ingredients (not scored): 18% ingredient overlap
Differences: Pink rather than plum
Retailer shade note: a cool, mauve, rose pink for an irresistibly kissable pout
Medium confidence· Digital match
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$37View at Ulta BeautyUlta Beauty$30.51 less (82%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Purple rather than plumLong-wearing rather than 10-hour wear (longevity)Does not claim hydration
Close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Purple rather than plum · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: hibiscus purple
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalmart$9.98View at WalmartTarget$9.99View at Target
Walgreens$13.99View at WalgreensUlta Beauty$1 less (3%)Matches: Same cool undertoneSame finish: matteClaims comfort
Differences: LighterMauve rather than plumSheer rather than buildable (opacity)
Close colour · Matte · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Lighter · Mauve rather than plum · Sheer rather than buildable (opacity)
Retailer shade note: dusty mauve
Medium confidence· Digital match
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyUlta Beauty$8 less (22%)Matches: Same cool undertoneBoth claim hydration
Differences: Mauve rather than plum
Close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: blushing true mauve
Medium confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$12 less (32%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Rose rather than plumOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Rose rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: dusty rose
Medium confidence· Digital match
Stila Stay All Day Liquid Lipstick Matte
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$21 less (57%)Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Pink rather than plumOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: matte mauve pink
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$24 less (65%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Brown rather than plumOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)
Very close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: medium rosy brown
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$11.43 · out of stockView at WalmartUlta Beautyfrom $13 · product priceView at Ulta BeautySephora$21 less (57%)Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Red rather than plumOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Red rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: matte berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$12 less (32%)Matches: Same finish: matteClaims comfortBoth claim hydration
Differences: Neutral rather than cool undertonePink rather than plumOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: midtone pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyCVS$28.01 less (76%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Not listed rather than 10-hour wear (longevity)
Close colour
Ingredients (not scored): 12% ingredient overlap
Differences: Not listed rather than 10-hour wear (longevity)
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
CVS$8.99View at CVSWalgreens$11.49View at WalgreensShowing 12 of 30 matches
Valentino Spike Valentino Buttery Matte Lipstick in 508R - It's Valentino Baby, against Charlotte Tilbury Matte Revolution Hydrating Lipstick in Secret Salma. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Valentino Spike Valentino Buttery Matte Lipstick in 508R - It's Valentino Baby.
Weighted ingredient similarity 9%. Ingredients only affect results through the filters.
SephoraYour shade $37 at Sephora
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
