Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $37 at Sephora
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walmart$6 · out of stockView at WalmartUlta Beauty$7View at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
SephoraYour shade $37 at Sephora
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$10 less (27%)Matches: Same warm undertoneSame finish: matteSame opacity: buildable
Differences: Noticeably different swatch colour
Slight colour difference · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: intense orange brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$10 less (27%)Matches: Very close colourSame warm undertoneSame finish: matte
Differences: Orange rather than brownDoes not claim hydration
Very close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Orange rather than brown · Does not claim hydration
Retailer shade note: deep orange
Medium confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty(product price)$24.01 less (65%)Matches: Same warm undertoneSame finish: matte
Differences: Opaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: intense warm brown
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
Walgreens$10.99View at Walgreens
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (27%)Matches: Same warm undertoneSame finish: matteSame opacity: buildable
Differences: Lighter
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter
Retailer shade note: rich orange brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (32%)Matches: Very close colourSame warm undertoneBoth claim hydration
Differences: Glossy rather than matte (finish)Sheer rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)
Very close colour · Glossy · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Glossy rather than matte (finish) · Sheer rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: rich brown
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (32%)Matches: Very close colourSame warm undertoneClaims comfort
Differences: Orange rather than brownOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Orange rather than brown · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: blackened orange
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyWalmart$27.18 less (73%)Matches: Same finish: matte
Differences: Neutral rather than warm undertoneOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$12 less (32%)Matches: Same warm undertoneSame finish: matteClaims comfort
Differences: Noticeably different swatch colourLighterOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (opacity)
Retailer shade note: intense orange brown
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame warm undertoneClaims transfer resistance
Differences: Red rather than brownOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Red rather than brown · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: Mahogany red
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty$22 less (59%)Matches: Same warm undertoneSame finish: matteBoth claim hydration
Differences: Red rather than brownOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than brown · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: rich cherry red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephora$21 less (57%)Matches: Same warm undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (opacity)
Retailer shade note: matte orange brown
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$12 less (32%)Matches: Same warm undertoneSame finish: matteClaims comfort
Differences: LighterRed rather than brownOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Red rather than brown · Opaque rather than buildable (opacity)
Retailer shade note: warm brick red
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$1 less (3%)Matches: Same finish: matteClaims comfortBoth claim hydration
Differences: Cool rather than warm undertoneRed rather than brownSheer rather than buildable (opacity)
Close colour · Matte · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than brown · Sheer rather than buildable (opacity)
Retailer shade note: plum red
High confidence· Digital match
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyUlta Beauty$25.01 less (68%)Matches: Same warm undertoneSame finish: matteClaims comfort
Differences: Nude rather than brownOpaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Nude rather than brown · Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity)
Retailer shade note: deep, brown nude
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.97View at WalmartTarget$9.99View at TargetCVS$11.49View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.49View at WalgreensSephora$8 less (22%)Matches: Same warm undertoneSame opacity: buildableClaims transfer resistance
Differences: Red rather than brownLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Red rather than brown · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: deep warm orangey red
High confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephoraCosts $12 moreMatches: Same warm undertoneBoth claim hydration
Differences: Orange rather than brownOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Orange rather than brown · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: dark orange
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$30.51 less (82%)Matches: Same finish: matteSame opacity: buildableClaims transfer resistance
Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Does not claim hydration
Retailer shade note: deep nude-brown
Medium confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalmart$9.97View at WalmartTarget$9.99View at TargetCVS$12.49View at CVSUlta Beauty$8 less (22%)Matches: Same finish: matteBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than warm undertoneRed rather than brown
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Red rather than brown
Retailer shade note: true red
Medium confidence· Digital match
Too Faced Cloud Crush Whipped Lip & Cheek Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty(product price)$10 less (27%)Matches: Same warm undertoneSame finish: matteSame opacity: buildable
Differences: Noticeably different swatch colourDeeperRed rather than brown
Slight colour difference · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than brown
Retailer shade note: warm brick red
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$8 less (22%)Matches: Same warm undertoneSame opacity: buildableClaims transfer resistance
Differences: Noticeably different swatch colourLighterNude rather than brown
Slight colour difference · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: warm caramel
High confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$24.01 less (65%)Matches: Same warm undertoneSame finish: matteSame opacity: buildable
Differences: Noticeably different swatch colourNude rather than brownDoes not claim hydration
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown · Does not claim hydration
Retailer shade note: deep warm-nude
Medium confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.97View at WalmartTarget$9.99View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyWalmart$25.01 less (68%)Matches: Claims transfer resistanceBoth claim hydration
Differences: LighterNeutral rather than warm undertoneNot listed rather than 10-hour wear (longevity)
Slight colour difference · Satin
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Neutral rather than warm undertone · Not listed rather than 10-hour wear (longevity)
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$11.99View at WalmartSephora$21 less (57%)Matches: Same warm undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Noticeably different swatch colourLighterOpaque rather than buildable (opacity)
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (opacity)
Retailer shade note: matte nude brown
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$12 less (32%)Matches: Same warm undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourNude rather than brownOpaque rather than buildable (opacity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than brown · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: deeper wam nude
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$24.01 less (65%)Matches: Same warm undertoneSame finish: matte
Differences: Noticeably different swatch colourLighterOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: midtone rusty brown
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetWalgreens$10.99View at WalgreensCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyWalmart$29.03 less (78%)Matches: Same warm undertoneClaims transfer resistanceBoth claim hydration
Differences: Noticeably different swatch colourLighterNot listed rather than 10-hour wear (longevity)
Slight colour difference · Satin
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Not listed rather than 10-hour wear (longevity)
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartTarget$7.99View at TargetWalmart$15.94View at WalmartUlta Beauty$24.01 less (65%)Matches: Same finish: matte
Differences: Cool rather than warm undertoneOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than warm undertone · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
Retailer shade note: midtone mauvy brown
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetWalgreens$10.99View at WalgreensCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephora$21 less (57%)Matches: Same warm undertoneSame finish: matteSame longevity: 10-hour wear
Differences: Noticeably different swatch colourRed rather than brownOpaque rather than buildable (opacity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than brown · Opaque rather than buildable (opacity)
Retailer shade note: matte electric red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraShowing 12 of 28 matches
e.l.f. Cosmetics Glossy Lip Stain in Cinnamon Dreamz, against Charlotte Tilbury Matte Revolution Hydrating Lipstick in So 90's. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Glossy Lip Stain in Cinnamon Dreamz.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
Laura Mercier Petal Soft Lipstick Crayon in 303 Jeanne, against Charlotte Tilbury Matte Revolution Hydrating Lipstick in So 90's. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Petal Soft Lipstick Crayon in 303 Jeanne.
Weighted ingredient similarity 14%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Glossy Lip Stain Cinnamon Dreamz
Ulta BeautyYour shade $37 at Sephora
Laura Mercier Petal Soft Lipstick Crayon 303 Jeanne
SephoraYour shade $37 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
