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A Really Good Foundation 101L dupes and alternatives KimChi Chic Beauty

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Smashbox Always On Skin-Balancing Foundation F30N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
101LChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural matte · Full coverage
The match
Smashbox
F30N
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $16 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
101LChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural matte · Full coverage
The match
IT Cosmetics
Light Medium
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
88
Wear (Wear & performance)
68
Skin (Skin suitability)
92
Best price
$39SephoraSephora
Costs $10 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Porcelain (N-012)
    Shade match 97
    $58SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Very Fair, neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    14 Fair Cool
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$21 less (72%)

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 30 Biscuit
    Shade match 95
    $41SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Porcelain (N-010)
    Shade match 93
    $58SephoraSephoraCosts $29 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Very Fair, warm neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Mont Blanc
    Shade match 97
    $55SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L2 - very light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 04 Bone
    Shade match 93
    $41SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 2.25 ZWEI.25
    Shade match 99
    $52Ulta BeautyUlta BeautyCosts $23 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural matte finish

    Score details
    Shade match
    99
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural matte finish

    Retailer shade note: Fair, Neutral Undertones

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    4 Neutral
    Shade match 99
    $52SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: fair to medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $32SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    25

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal/combination/oily skin · Contains listed fragrance

    Retailer shade note: neutral natural beige

    Medium confidence· Digital match

    View match
  10. #12 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 1 - Eins
    Shade match 98
    $26$52Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural matte finish

    Score details
    Shade match
    98
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural matte finish

    Retailer shade note: Very Fair, Neutral Undertones

    Medium confidence· Digital match

    View match
  11. Shade match 96
    $45Ulta BeautyUlta BeautyCosts $16 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  12. Shade match 98
    $15.99Ulta BeautyUlta Beauty$13.01 less (45%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural matte finishBuildable rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Neutral
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    65
    Wear & performance
    67
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural matte finish · Does not claim not settling into lines

    Retailer shade note: fair with peachy to neutral undertone for pale skin

    Medium confidence· Digital match

    View match
  14. #16 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1C
    Shade match 90
    $38Ulta BeautyUlta BeautyCosts $9 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: fair with cool subtle peachy undertones

    Medium confidence· Digital match

    View match
  15. Shade match 99
    $60SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    415 Rose Ivory
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneNatural rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible Cushion Foundation

    127 Neutral
    Shade match 97
    $19.99Ulta BeautyUlta Beauty(product price)$9.01 less (31%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    65
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW5
    Shade match 88
    $39SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural matte finishNot marketed for dry/combination skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Not marketed for dry/combination skin

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Neutral
    Shade match 98
    $52SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    65
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    CN 18 Cream Whip
    Shade match 95
    $39SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 88
    $48SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims colour stability

    Differences: Slightly cooler undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair medium with warm undertones

    Medium confidence· Digital match

    View match
  23. Shade match 98
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N1 Neutral Light
    Shade match 98
    $13.99Ulta BeautyUlta Beauty(product price)$15.01 less (52%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 101L (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Looks identical
    • Fair · Neutral undertone

    $39

  2. Dior Forever Skin Correct Full-Coverage Concealer

    1N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1N Neutral

    • Very close colour
    • Fair · Neutral undertone

    $42

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N02

    • Looks identical
    • Fair · Neutral · neutral pink undertone

    $35

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Very close colour
    • Fair · Neutral undertone

    $31

  5. Clinique Even Better All-Over Concealer + Eraser

    CN 20 Fair

    Clinique Even Better All-Over Concealer + Eraser, shade CN 20 Fair

    • Looks identical
    • Fair · Neutral · neutral pink undertone

    $22

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Always On Skin-Balancing Foundation in F30N, against KimChi Chic Beauty A Really Good Foundation in 101L. Every attribute compared, with its share of the score.

ComparedYour shade101LClosest shade matchF30NScore
Shade match55% of overall99
Colour98#efccae#efcbabLooks identicalColour difference 0.7 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in F30N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Natural finish instead of natural matte
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Medium, against KimChi Chic Beauty A Really Good Foundation in 101L. Every attribute compared, with its share of the score.

ComparedYour shade101LClosest overall alternativeLight MediumScore
Shade match55% of overall97
Colour96#efccae#f1caaaLooks identicalColour difference 1.2 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Natural finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Smashbox Always On Skin-Balancing Foundation F30N

Match price
$45Ulta BeautyUlta Beauty
Costs $16 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Medium

Best price
$39SephoraSephora
Costs $10 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.