Beautler.Your beauty butler

A Really Good Foundation 103L dupes and alternatives KimChi Chic Beauty

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
103LChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural matte · Full coverage
The match
Polite Society
Very Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $13 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
103LChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural matte · Full coverage
The match
IT Cosmetics
Medium
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
88
Wear (Wear & performance)
68
Skin (Skin suitability)
92
Best price
$39SephoraSephora
Costs $10 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Sand (N-030)
    Shade match 98
    $58Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light, neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $49SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2WN
    Shade match 94
    $38Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)Costs $10.50 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Matte rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for dry/normal skin

    Retailer shade note: light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit AI Filter Cushion

    22N SHELL BEIGE
    Shade match 96
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    71
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$21 less (72%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Armani Beauty

    Luminous Silk Foundation

    2
    Shade match 95
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair, neutral golden

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $39.50SephoraSephoraCosts $10.50 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    69

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: very fair neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Sand (C-036)
    Shade match 88
    $58SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Light, cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1R02 Cool Alabaster
    Shade match 87
    $45SephoraSephoraCosts $16 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Not marketed for dry skin

    Retailer shade note: fair skin tones with rosy undertones

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 3 - Drei
    Shade match 95
    $52Ulta BeautyUlta BeautyCosts $23 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural matte finish

    Score details
    Shade match
    95
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural matte finish

    Retailer shade note: Light/Medium, Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    430 Ivory Buff
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Best Skin Ever Liquid Foundation

    16O
    Shade match 90
    $24SephoraSephora$5 less (17%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Olive rather than neutral undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  17. #19 · NARS

    Natural Radiant Longwear Foundation

    Salzburg - Light 3.5
    Shade match 89
    $55SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L3.5 - light with warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Beige 220
    Shade match 93
    $11.99Ulta BeautyUlta Beauty$17.01 less (59%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 89
    $54SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3C
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: light with cool peachy undertones

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Face Tape Full Coverage Foundation

    22N Light Neutral
    Shade match 87
    $42SephoraSephoraCosts $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  23. #25 · Armani Beauty

    Luminous Silk Foundation

    1
    Shade match 90
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair, cool peach

    Medium confidence· Digital match

    View match
  24. #26 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    13.5Y Light
    Shade match 89
    $24SephoraSephora$5 less (17%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    25

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin

    Retailer shade note: light, yellow undertone

    Medium confidence· Digital match

    View match
  25. Shade match 98
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  26. Shade match 97
    $22SephoraSephora$7 less (24%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    57
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than natural matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Revolution Beauty

    Superdewy Cushion Foundation

    Light Neutral
    Shade match 98
    $9.80$14Ulta BeautyUlta Beauty$19.20 less (66%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    38
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 103L (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Coconut Flakes 2.7 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW13

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW13

    • Very close colour
    • Light · Neutral undertone

    $30

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1N

    • Very close colour
    • Light · Neutral undertone

    $31

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Beige

    • Very close colour
    • Light · Neutral undertone

    $8

  6. Dior Forever Skin Correct Full-Coverage Concealer

    0.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 0.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Neutral, against KimChi Chic Beauty A Really Good Foundation in 103L. Every attribute compared, with its share of the score.

ComparedYour shade103LClosest shade matchVery Light NeutralScore
Shade match55% of overall98
Colour97#ecc099#efc19bLooks identicalColour difference 0.9 (0 is identical)
Depth99LightLightSameDepth difference: 0.9
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34Natural matteRadiantDifferentRadiant finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium, against KimChi Chic Beauty A Really Good Foundation in 103L. Every attribute compared, with its share of the score.

ComparedYour shade103LClosest overall alternativeMediumScore
Shade match55% of overall97
Colour96#ecc099#efc39fLooks identicalColour difference 1.2 (0 is identical)
Depth97LightFairCloseDepth difference: 1.7
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Natural finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $13 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Medium

Best price
$39SephoraSephora
Costs $10 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.