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A Really Good Foundation 104L dupes and alternatives KimChi Chic Beauty

Light · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA True Skin Serum Foundation Cozumel SF1.75

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
104LChange shade
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Natural matte · Full coverage
The match
ILIA
Cozumel SF1.75
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $27 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Amazonian Clay 16-Hour Full Coverage Foundation 22G Light Golden

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
104LChange shade
Depth and undertone: Light · Olive · warm olive
Finish and coverage: Natural matte · Full coverage
The match
Tarte
22G Light Golden
Depth and undertone: Light · Olive
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
75
Match price
$42Ulta BeautyUlta Beauty
Costs $13 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · TIRTIR

    Mask Fit Red Cushion

    23N SAND
    Shade match 89
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    75
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Contains listed fragrance

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 10 G
    Shade match 90
    $49SephoraSephoraCosts $20 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    425 Linen
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Sand (NW-032)
    Shade match 88
    $58SephoraSephoraCosts $29 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Light, neutral warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Beige
    Shade match 91
    $12.99Ulta BeautyUlta Beauty$16.01 less (55%)

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Skinforia Serum Foundation

    18 Light Warm
    Shade match 90
    $21$30Ulta BeautyUlta Beauty$8 less (28%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2OLIVE
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$4 less (14%)

    Matches: Very close colourSame olive undertoneClaims a skin-like finish

    Differences: Slightly lighterNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Luminous Silk Foundation

    3
    Shade match 92
    $69SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair, warm golden

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $39.50Ulta BeautyUlta Beauty(product price)Costs $10.50 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Warm rather than olive undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural matte finish · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for light warm skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  13. #15 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light+ Neutral Warm 170
    Shade match 92
    $45SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Warm rather than olive undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    65
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Light+ with peachy golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F2.5NC
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$15 less (52%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3N
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    430 Ivory Buff
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $60SephoraSephoraCosts $31 more

    Matches: Very close colourSame olive undertoneClaims a blurring effect

    Differences: Matte rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm olive undertones

    Medium confidence· Digital match

    View match
  18. #20 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2N
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: fair light with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than olive undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair Medium with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 2.5 ZWEI.5
    Shade match 90
    $26$52Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Warm rather than olive undertoneRadiant rather than natural matte finish

    Score details
    Shade match
    90
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural matte finish

    Retailer shade note: Light, Warm Undertones

    Medium confidence· Digital match

    View match
  21. #23 · Dior

    Forever Skin Glow Foundation

    2WO Warm Olive
    Shade match 95
    $60SephoraSephoraCosts $31 more

    Matches: Very close colourSame olive undertone

    Differences: Radiant rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm olive undertones

    Medium confidence· Digital match

    View match
  22. Shade match 94
    $55SephoraSephoraCosts $26 more

    Matches: Very close colourSame olive undertoneAdds SPF 45

    Differences: Radiant rather than natural matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: light with warm, subtle olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 22 matches

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 104L (Light · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2 Warm Olive

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Warm Olive

    • Very close colour
    • Light medium · Olive · warm olive undertone

    $42

  2. Rare Beauty Liquid Touch Brightening Concealer

    170W

    Rare Beauty Liquid Touch Brightening Concealer, shade 170W

    • Very close colour
    • Light · Olive · warm olive undertone

    $24

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Very close colour
    • Fair · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Cozumel SF1.75, against KimChi Chic Beauty A Really Good Foundation in 104L. Every attribute compared, with its share of the score.

ComparedYour shade104LClosest shade matchCozumel SF1.75Score
Shade match55% of overall97
Colour95#e2bd93#e7be94Looks identicalColour difference 1.3 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Olive · warm oliveOlive · warm oliveSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall46
Skin type46Dry, normal, combination, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Cozumel SF1.75.

Same or better

  • Near-identical swatch colour
  • Same olive undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 22G Light Golden, against KimChi Chic Beauty A Really Good Foundation in 104L. Every attribute compared, with its share of the score.

ComparedYour shade104LClosest overall alternative22G Light GoldenScore
Shade match55% of overall93
Colour93#e2bd93#e6be8dVery close colourColour difference 1.8 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone90Olive · warm oliveOliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78Natural matteMatteCloseMatte finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 22G Light Golden.

Same or better

  • Very close colour
  • Same olive undertone
  • Matte finish instead of natural matte
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Cozumel SF1.75

Best price
$56SephoraSephora
Costs $27 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Amazonian Clay 16-Hour Full Coverage Foundation 22G Light Golden

Match price
$42Ulta BeautyUlta Beauty
Costs $13 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.