A Really Good Foundation 109L dupes and alternatives KimChi Chic Beauty
4.6 (558)·Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same full coverage· Both claim long-wearing
Differences: Olive rather than warm undertone· Matte rather than natural matte finish· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
88
Wear & performance
86
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural matte finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
$9Ulta Beauty(product price)$20 less (69%)4.3 (644)
Matches: Near-identical swatch colour· Same full coverage· Both claim long-wearing
Differences: Matte rather than natural matte finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
88
Wear & performance
68
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Matte rather than natural matte finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
86
Finish & visual result
88
Wear & performance
68
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
$24Ulta Beauty(product price)$5 less (17%)4.3 (49)
Matches: Near-identical swatch colour· Same full coverage· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than natural matte finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
88
Wear & performance
54
Skin suitability
92
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than natural matte finish · No long-wear claim · Does not claim not settling into lines
$20Ulta Beauty(product price)$9 less (31%)4.5 (18)
Matches: Near-identical swatch colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
79
Wear & performance
82
Skin suitability
50
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: golden neutral with warm depth
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly deeper· Olive rather than warm undertone· Matte rather than natural matte finish
Score details
Shade match
84
Finish & visual result
79
Wear & performance
86
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Matte rather than natural matte finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with very warm, golden or olive undertones
$25Ulta Beauty(product price)$4 less (14%)4.4 (33)
Matches: Near-identical swatch colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Matte rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
71
Wear & performance
72
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
The closest shade to KimChi Chic Beauty A Really Good Foundation 109L (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect 2-in-1 Foundation in Natural Beige, against KimChi Chic Beauty A Really Good Foundation in 109L. Every attribute compared, with its share of the score.
ComparedYour shade109LClosest shade matchNatural BeigeHow they compareScore
Shade match55% of overall96
Colour60%93#d4a675#d8a678Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared88
Finish35%78Natural matteMatteCloseMatte finish rather than natural matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 295, against KimChi Chic Beauty A Really Good Foundation in 109L. Every attribute compared, with its share of the score.
ComparedYour shade109LClosest overall alternative295How they compareScore
Shade match55% of overall93
Colour60%94#d4a675#d9a573Very close colourColour difference 1.6 (0 is identical)
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $40 more
