A Really Good Foundation 140D dupes and alternatives KimChi Chic Beauty
4.6 (558)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same full coverage· Both claim long-wearing
Differences: Matte rather than natural matte finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
88
Wear & performance
68
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Matches: Very close colour· Same full coverage· Claims transfer resistance
Differences: Olive rather than neutral undertone· Natural rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
88
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: D7 - very deep with neutral undertones and an olive tone
$9Ulta Beauty(product price)$20 less (69%)4.3 (644)
Matches: Same full coverage· Both claim long-wearing
Differences: Matte rather than natural matte finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
81
Finish & visual result
88
Wear & performance
68
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same full coverage· Adds SPF 15
Differences: Matte rather than natural matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
88
Wear & performance
40
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
The closest shade to KimChi Chic Beauty A Really Good Foundation 140D (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Matte Longwear Foundation in ANGUILLA, against KimChi Chic Beauty A Really Good Foundation in 140D. Every attribute compared, with its share of the score.
ComparedYour shade140DClosest shade matchANGUILLAHow they compareScore
Shade match55% of overall91
Colour60%97#5d3c2b#5d3b28Looks identicalColour difference 0.9 (0 is identical)
Overall match 83/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Deep, against KimChi Chic Beauty A Really Good Foundation in 140D. Every attribute compared, with its share of the score.
ComparedYour shade140DClosest overall alternativeNeutral DeepHow they compareScore
Shade match55% of overall87
Colour60%79#5d3c2b#683e26Close colourColour difference 3.7 (0 is identical)
Overall match 85/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.