Light medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $53 at Ulta Beauty
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $53 at Ulta Beauty
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$9 less (17%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephora$9 less (17%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for sensitive skin · No SPF
Retailer shade note: warm olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$5 less (9%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for sensitive skin · No SPF
Retailer shade note: light with medium warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $16 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: light medium, warm peach
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $16 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: light, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)$12 less (23%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageNo long-wear claimNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · No SPF
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$34.01 less (64%)Matches: Near-identical swatch colourSame natural finishBoth claim transfer resistance
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Amazon$14.97View at Amazon
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at WalgreensSephoraCosts $16 moreMatches: Very close colourSame warm undertoneBoth claim 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: fair Medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $16 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Not marketed for combination/sensitive skin · No SPF
Retailer shade note: light, neutral peach
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)$28 less (53%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for sensitive skin · No SPF
Retailer shade note: light medium with peach undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$4 less (8%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)$12 less (23%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for combination/sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: moderately fair, warm neutral undertone
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$34.01 less (64%)Matches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$39.01 less (74%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim transfer resistanceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonWalmart$38.03 less (72%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for normal/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination skin
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$5 less (9%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for sensitive skin · No SPF
Retailer shade note: for light medium skintones with warm olive undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (23%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Retailer shade note: light warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$12 less (23%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Retailer shade note: light medium warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephora$5 less (9%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for sensitive skin · No SPF
Retailer shade note: for light medium skintones with warm olive undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty$40.41 less (76%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at WalmartTarget$13.99View at TargetWalgreens$16.99View at WalgreensCVS$17.99View at CVSWalmart$38.03 less (72%)Matches: Near-identical swatch colourSame warm undertone
Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for sensitive skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSSephora$5 less (9%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for sensitive skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for sensitive skin · No SPF
Retailer shade note: for light medium skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame natural finishNo fragrance listed
Differences: Full rather than medium coverageDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyUlta Beauty(product price)$40.01 less (75%)Matches: Near-identical swatch colourSame warm undertoneNo fragrance listed
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$40.01 less (75%)Matches: Near-identical swatch colourSame warm undertoneNo fragrance listed
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$11 less (21%)Matches: Near-identical swatch colourBoth claim 24-hour wearBoth claim transfer resistance
Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No SPF
Retailer shade note: for light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraWalmart$41.03 less (77%)Matches: Very close colourSame warm undertoneNo fragrance listed
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartSephoraCosts $16 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for combination/sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: light, neutral pink
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraShowing 12 of 28 matches
The closest shade to Lancôme Teint Idole Ultra Wear Care and Glow Foundation 230W (Light medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
220 Buff C
$32
NC25
$30
Light/Medium 2.5W
$31
3W Warm
$42
23.5 Medium Amber
$30
Fawn 4.5
$39
4
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Superdewy Cushion Foundation in Medium Tan Warm, against Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 230W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Superdewy Cushion Foundation in Medium Tan Warm.
7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 250, against Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 230W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 250.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Revolution Beauty Superdewy Cushion Foundation Medium Tan Warm
Ulta BeautyYour shade $53 at Ulta Beauty
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 250
SephoraYour shade $53 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
