Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $53 at Ulta Beauty · product price; shade not separately priced
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $53 at Ulta Beauty
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$9 less (17%)Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for sensitive skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Not marketed for sensitive skin · No SPF
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · No SPF
Retailer shade note: dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$11 less (21%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageNot marketed for normal/sensitive skinNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for normal/sensitive skin · No SPF
Retailer shade note: for deep skin with warm bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$8 less (15%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: for very deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$49.11 less (93%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneFull rather than medium coverageNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Olive rather than warm undertoneFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: D2 - deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sUlta Beauty$18 less (34%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistanceNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty$49.11 less (93%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneFull rather than medium coverageNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$18 less (34%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim transfer resistanceNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$29 less (55%)Matches: Near-identical swatch colourSame medium coverageNo drying alcohol listed
Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim transfer resistance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$29 less (55%)Matches: Very close colourSame warm undertoneClaims not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Retailer shade note: for dark tan skin w/ golden undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $16 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for sensitive skin · No SPF
Retailer shade note: tan to deep peach
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraSame priceMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 38% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination skin · No SPF
Retailer shade note: Deep with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephora$9 less (17%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: honey
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$13.50 less (25%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$15 less (28%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · No SPF
Retailer shade note: dark with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$11 less (21%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for normal/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for normal/sensitive skin · No SPF
Retailer shade note: for deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$8 less (15%)Matches: Very close colourClaims a skin-like finishBoth claim 24-hour wear
Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: for deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (8%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly deeperLight rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (25%)Matches: Very close colourSame warm undertoneClaims not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for sensitive skin · No SPF
Retailer shade note: for tan to deep skin with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephora$40 · out of stockView at SephoraUlta Beauty(product price)$29 less (55%)Matches: Very close colourSame medium coverageNo drying alcohol listed
Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$16 less (30%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$13 less (25%)Matches: Very close colourSame warm undertoneClaims not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for sensitive skin · No SPF
Retailer shade note: for deep skin with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (70%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneFull rather than medium coverageNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: D1 - deep with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$11 less (21%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourClaims a blurring effectBoth claim 24-hour wear
Differences: Olive rather than warm undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: D2 - Deep with warm undertones, and an olive tone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (8%)Matches: Very close colourSimilar undertone (neutral vs warm)Both claim 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/sensitive skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sShowing 12 of 28 matches
The closest shade to Lancôme Teint Idole Ultra Wear Care and Glow Foundation 515N (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
500 Suede W
$32
Butterscotch 7.5 Golden
$31
6W
$38
14.5 Deep
$36
Dark 5W
$31
Tone 8.2 W
$32
4N68
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9, against Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 515N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P9.
9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 370, against Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 515N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 370.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P9
Ulta BeautyYour shade $53 at Ulta Beauty · product price; shade not separately priced
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 370
SephoraYour shade $53 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
