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Multisculpt Matte Liquid Eyeshadow + All-Over Color Hodgepodge dupes and alternatives MAC Cosmetics

Brown · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Rare Beauty Soft Pinch Liquid Contour Serene

The equivalent shade and the most similar eyeshadow overall.

Your shade
MAC Cosmetics
HodgepodgeChange shade
Colour family, undertone and depth: Brown · Medium
Finish and pigmentation: Matte · Opaque
The match
Rare Beauty
Serene
Colour family, undertone and depth: Brown · Medium
Finish and pigmentation: Natural · Buildable

Sold as contour, rated here for use as eyeshadow (suited).

Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish, pigmentation & format)
85
Wear (Wear & performance)
73
Comfort (Comfort & skin suitability)
100
Shade match
97out of 100
Colour
96
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $5 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Nut All Men
    Shade match 90
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Stick rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Stick rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: warm rusted brown

    Medium confidence· Digital match

    View match
  2. #3 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Caramel Chaud
    Shade match 82
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: liquid

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    82
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte caramel

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Good Energy
    Shade match 89
    $30SephoraSephoraCosts $5 more

    Matches: Both claim crease resistanceBoth claim waterproofBoth claim comfort

    Differences: Sheer rather than opaque (pigmentation)Cream rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    72
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Natural · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Sheer rather than opaque (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: medium brown with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Shroom Mate
    Shade match 83
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Stick rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Stick rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  5. Shade match 81
    $11.99Ulta BeautyUlta Beauty$13.01 less (52%)

    Matches: Very close colourSame finish: matteSame pigmentation: opaque

    Differences: Taupe rather than brownStick rather than liquid (format)Does not claim waterproof

    Score details
    Shade match
    81
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Taupe rather than brown · Stick rather than liquid (format) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: matte taupe

    Medium confidence· Digital match

    View match
  6. #7 · L.A. Girl

    4Play Eye Shadow Quad Palette

    Seduce

    Matched on pan 4

    Shade match 85
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim comfort

    Differences: Powder rather than liquid (format)Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Powder rather than liquid (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  7. #8 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Cable Knit
    Shade match 79
    $8Ulta BeautyUlta Beauty$17 less (68%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Powder rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Powder rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  8. #9 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    110 Act Natural
    Shade match 82
    $29SephoraSephoraCosts $4 more

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: DeeperPowder rather than liquid (format)14-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    88
    Wear & performance
    74
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Powder rather than liquid (format) · 14-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: matte cinnamon

    Medium confidence· Digital match

    View match
  9. #10 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Ginger Snap
    Shade match 77
    $8Ulta BeautyUlta Beauty$17 less (68%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Powder rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Powder rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: red brown

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I am Cheeky
    Shade match 73
    $8.98WalmartWalmart$16.02 less (64%)

    Matches: Same finish: matteSame pigmentation: opaqueSame longevity: 24-hour wear

    Differences: Bronze rather than brownStick rather than liquid (format)Does not claim waterproof

    Score details
    Shade match
    73
    Finish, pigmentation & format
    92
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Bronze rather than brown · Stick rather than liquid (format) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  11. #12 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Full Of Life
    Shade match 78
    $30SephoraSephoraCosts $5 more

    Matches: Both claim crease resistanceBoth claim waterproofBoth claim comfort

    Differences: Bronze rather than brownSheer rather than opaque (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    72
    Wear & performance
    85
    Comfort & skin suitability
    100

    Close colour · Natural · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Bronze rather than brown · Sheer rather than opaque (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: deep bronze with golden undertones

    Medium confidence· Digital match

    View match
  12. #13 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Marron Glacé
    Shade match 64
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: liquid

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: twinkling candied chestnut

    Medium confidence· Digital match

    View match
  13. #14 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Coffee Break
    Shade match 68
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterStick rather than liquid (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Chestnut Matte

    Medium confidence· Digital match

    View match
  14. #15 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Chestnut
    Shade match 93
    $25SephoraSephoraSame price

    Matches: Very close colourSame pigmentation: opaqueBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)Cream rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    42
    Wear & performance
    85
    Comfort & skin suitability
    100

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Cream rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: midtone brown

    Medium confidence· Digital match

    View match
  15. #16 · RMS Beauty

    Cashmere Matte Eyelights

    Mossy Stone
    Shade match 77
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteBoth claim crease resistanceClaims hydration

    Differences: Cream rather than liquid (format)8-hour wear rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    77
    Finish, pigmentation & format
    93
    Wear & performance
    48
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cream rather than liquid (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: earthy saddle brown

    Medium confidence· Digital match

    View match
  16. #17 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Plus One
    Shade match 66
    $12.99Ulta BeautyUlta Beauty$12.01 less (48%)

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: LighterNude rather than brownStick rather than liquid (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    90
    Wear & performance
    85
    Comfort & skin suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Lighter · Nude rather than brown · Stick rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: cool tan/beige shade with a matte finish

    Medium confidence· Digital match

    View match
  17. #18 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Confident Cocoa
    Shade match 68
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    85
    Wear & performance
    80
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte deep neutral brown

    Medium confidence· Digital match

    View match
  18. #19 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 11

    Shade match 76
    $23Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourPalette rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Palette rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  19. #20 · NARS

    Total Seduction Eyeshadow Stick

    Strip Down
    Shade match 72
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: matteBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    87
    Wear & performance
    80
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: matte warm red brown

    Medium confidence· Digital match

    View match
  20. #21 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 6

    Shade match 78
    $11Ulta BeautyUlta Beauty$14 less (56%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Terracotta rather than brownPalette rather than liquid (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Terracotta rather than brown · Palette rather than liquid (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  21. #22 · Nudestix

    Magnetic Matte Eye Color

    Chocolate
    Shade match 75
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: matteBoth claim waterproof

    Differences: DeeperStick rather than liquid (format)11-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    90
    Wear & performance
    48
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Stick rather than liquid (format) · 11-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  22. #23 · Smashbox

    Always On Cream Eye Shadow Stick

    No Angel
    Shade match 73
    $25Ulta BeautyUlta BeautySame price

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    87
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: matte medium brown

    Medium confidence· Digital match

    View match
  23. #24 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Taupe Dollar
    Shade match 60
    $20Ulta BeautyUlta Beauty(product price)$5 less (20%)

    Matches: Same finish: matteSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourTaupe rather than brownStick rather than liquid (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    92
    Wear & performance
    85
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Taupe rather than brown · Stick rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Taupe Matte

    Medium confidence· Digital match

    View match
  24. Shade match 66
    $24SephoraSephora$1 less (4%)

    Matches: Same finish: matteBoth claim crease resistanceBoth claim comfort

    Differences: Noticeably different swatch colourLighterPowder rather than liquid (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    85
    Wear & performance
    68
    Comfort & skin suitability
    80

    Slight colour difference · Matte

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than liquid (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: red brown demi-matte

    Medium confidence· Digital match

    View match
  25. #26 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Outer Spice

    Matched on pan 6

    Shade match 69
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Noticeably different swatch colourPalette rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Palette rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #27 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Desert Sculpt
    Shade match 70
    $32Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same longevity: 24-hour wearBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterSatin rather than matte (finish)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    69
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Satin rather than matte (finish) · Stick rather than liquid (format) · Does not claim comfort

    Retailer shade note: warm caramel brown

    Medium confidence· Digital match

    View match
  27. #28 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 5

    Shade match 67
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same finish: matteSame pigmentation: opaque

    Differences: Bronze rather than brownPalette rather than liquid (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Bronze rather than brown · Palette rather than liquid (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  28. #29 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Cuivre de l’Aube
    Shade match 52
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteSame pigmentation: opaqueSame format: liquid

    Differences: Noticeably different swatch colourLighterCopper rather than brown

    Score details
    Shade match
    52
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Copper rather than brown · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: twinkling copper

    Medium confidence· Digital match

    View match
  29. #30 · florence by mills

    Eye Candy Eyeshadow Stick

    Toffee
    Shade match 67
    $14Ulta BeautyUlta Beauty$11 less (44%)

    Matches: Same finish: matteBoth claim waterproof

    Differences: Noticeably different swatch colourLighterStick rather than liquid (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    90
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Stick rather than liquid (format) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim comfort

    Retailer shade note: golden brown

    Medium confidence· Digital match

    View match
  30. #31 · MERIT

    Solo Shadow Cream Eyeshadow

    Midcentury
    Shade match 87
    $26SephoraSephoraCosts $1 more

    Matches: Both claim crease resistanceBoth claim waterproofBoth claim comfort

    Differences: Shimmer rather than matte (finish)Buildable rather than opaque (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    35
    Wear & performance
    68
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Rare Beauty Soft Pinch Liquid Contour in Serene, against MAC Cosmetics Multisculpt Matte Liquid Eyeshadow + All-Over Color in Hodgepodge. Every attribute compared, with its share of the score.

ComparedYour shadeHodgepodgeClosest matchSereneScore
Shade match55% of overall97
Colour96#975e3e#965b39Looks identicalColour difference 1.2 (0 is identical)
Depth98MediumMediumSameDepth difference 1.3 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall85
Finish88MatteNaturalCloseNatural finish rather than matte
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format100LiquidLiquidSameBoth liquid
Wear & performance10% of overall73
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 91/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Soft Pinch Liquid Contour in Serene.

Same or better

  • Near-identical swatch colour
  • Same format: liquid
  • Both claim crease resistance
  • Both claim comfort

Different

  • Buildable pigmentation instead of opaque
  • Long-wearing longevity instead of 24-hour wear
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 31%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmocha midtone brownmedium (brown)
BaseSilicone-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Serene

Best price
$30SephoraSephora
Costs $5 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.