Beautler.Your beauty butler

Color Sensational Shaping Lip Liner Raw Chocolate dupes and alternatives Maybelline

Brown · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Morphe Sculptwear Long-Lasting Lip Liner French Cinch

The equivalent shade and the most similar lip liner overall.

The match
Morphe
French Cinch
Colour family, undertone and depth: Brown · Deep / dark
Finish and opacity: —
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Shade match
90out of 100
Colour
84
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
Costs $2.41 more

Your shade $9.59 at CVS

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Coal Blooded
    Shade match 90
    $24SephoraSephoraCosts $14.41 more

    Matches: Same warm undertoneBoth claim smudge and transferClaims waterproof

    Differences: 8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Close colour · Matte

    Ingredients (not scored): 22% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  2. #3 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Fine Line
    Shade match 79
    $24Ulta BeautyUlta BeautyCosts $14.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: rich deep neutral brown

    Medium confidence· Digital match

    View match
  3. #4 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Phantomline
    Shade match 80
    $22SephoraSephoraCosts $12.41 more

    Matches: Same longevity: long-wearing

    Differences: Neutral rather than warm undertoneDoes not claim smudge and transfer

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim smudge and transfer

    Retailer shade note: Deep neutral brown

    Medium confidence· Digital match

    View match
  4. #5 · Morphe

    Signature Lip Pencil

    Nightcap
    Shade match 85
    $7Ulta BeautyUlta Beauty(product price)$2.59 less (27%)

    Matches: Same warm undertoneClaims comfort

    Differences: Not listed rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  5. #6 · Hourglass

    Shape and Sculpt Lip Liner

    Strut 8
    Shade match 64
    $29SephoraSephoraCosts $19.41 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: Rich Brown

    Medium confidence· Digital match

    View match
  6. #7 · Juvia's Place

    Luxe Lip Liners

    Espresso
    Shade match 74
    $13Ulta BeautyUlta BeautyCosts $3.41 more

    Matches: Same warm undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  7. #8 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    612 Dimensional Dark Brown
    Shade match 62
    $26SephoraSephoraCosts $16.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colourNeutral rather than warm undertone

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone

    Retailer shade note: Deep Neutral Brown

    Medium confidence· Digital match

    View match
  8. #9 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Cocoa Corseted
    Shade match 56
    $12Ulta BeautyUlta BeautyCosts $2.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  9. #10 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    reverb
    Shade match 76
    $20Ulta BeautyUlta BeautyCosts $10.41 more

    Matches: Same warm undertone

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 47% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  10. #11 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Midnight Rouge
    Shade match 65
    $22SephoraSephoraCosts $12.41 more

    Matches: Same warm undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Retailer shade note: deep reddish brown with golden undertones

    Medium confidence· Digital match

    View match
  11. #12 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Chocolate
    Shade match 66
    $4Ulta BeautyUlta Beauty(product price)$5.59 less (58%)

    Matches: Same warm undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Retailer shade note: Dark chocolate brown

    Medium confidence· Digital match

    View match
  12. #13 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Secret Garter
    Shade match 55
    $12Ulta BeautyUlta BeautyCosts $2.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colourCool rather than warm undertone

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone

    Retailer shade note: rich purple-brown

    Medium confidence· Digital match

    View match
  13. Shade match 55
    $24SephoraSephoraCosts $14.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: retractable

    Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone

    Retailer shade note: rich neutral brown

    Medium confidence· Digital match

    View match
  14. #15 · ONE/SIZE

    Lip Snatcher Waterproof Precision Lip Liner

    Coin Collector
    Shade match 68
    $16SephoraSephoraCosts $6.41 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims waterproof

    Differences: Noticeably different swatch colourLighterDoes not claim smudge and transfer

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    67
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim smudge and transfer

    Retailer shade note: soft matte rich brown

    Medium confidence· Digital match

    View match
  15. #16 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Chiseled Chocolate
    Shade match 58
    $24Ulta BeautyUlta BeautyCosts $14.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourCool rather than warm undertone

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone

    Retailer shade note: cool deep cocoa

    Medium confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Double Dose
    Shade match 63
    $10Ulta BeautyUlta BeautyCosts $0.41 more

    Matches: Same format and precision: retractable

    Differences: Noticeably different swatch colourCool rather than warm undertone10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · 10-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  17. #18 · Tarte

    Maracuja Juicy Lip Liner

    Brown
    Shade match 60
    $23SephoraSephoraCosts $13.41 more

    Matches: Same warm undertoneBoth claim smudge and transferClaims hydration

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  18. #19 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Espresso
    Shade match 59
    $6Ulta BeautyUlta Beauty(product price)$3.59 less (37%)

    Matches: Same warm undertoneSame longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Retailer shade note: espresso brown with green undertones

    Medium confidence· Digital match

    View match
  19. #20 · Dior

    Rouge Dior Contour Lip Liner

    001 Diormidnight
    Shade match 54
    $35Ulta BeautyUlta Beauty(product price)Costs $25.41 more

    Matches: Both claim smudge and transfer

    Differences: Noticeably different swatch colourCool rather than warm undertone8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    50

    Visibly different colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · 8-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  20. Shade match 59
    $22SephoraSephoraCosts $12.41 more

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim smudge and transfer

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim smudge and transfer

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  21. #22 · Sacheu

    Peel Off Lip Liner STAY-N

    cLOVER
    Shade match 60
    $14Ulta BeautyUlta Beauty(product price)Costs $4.41 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Does not claim smudge and transfer

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match
  22. #23 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Too Blessed
    Shade match 52
    $8Ulta BeautyUlta Beauty(product price)$1.59 less (17%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    52
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour

    Medium confidence· Digital match

    View match
  23. #24 · Half Magic

    Sculptitude 2-in-1 Lip Liner

    Ur My Taupe/Badassery
    Shade match 51
    $20Ulta BeautyUlta BeautyCosts $10.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourLighterOther rather than brown

    Score details
    Shade match
    51
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Other rather than brown

    Retailer shade note: taupe & black

    Medium confidence· Digital match

    View match
  24. #25 · Palladio Beauty

    Lip Liner Classic Pencil

    Walnut
    Shade match 56
    $9.99Ulta BeautyUlta BeautyCosts $0.40 more

    Matches: Same warm undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Visibly different colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  25. #26 · Half Magic

    Sculptitude 2-in-1 Lip Liner

    Ballerino/Hot Potato
    Match not determinedNo swatch colour on one side
    $20Ulta BeautyUlta BeautyCosts $10.41 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Lighter

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter

    Retailer shade note: light peachy pink & terracotta

    Low confidence· Digital match

    View match
  26. #27 · Milani

    Keep It Full Plumping Lip Liner

    Fire Sign
    Shade match 50
    $11.99Ulta BeautyUlta BeautyCosts $2.40 more

    Matches: Both claim smudge and transferClaims comfortClaims hydration

    Differences: Noticeably different swatch colourCool rather than warm undertone8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    50
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich chocolate brown

    Medium confidence· Digital match

    View match
  27. #28 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Rebel Kind
    Shade match 50
    $8Ulta BeautyUlta Beauty$1.59 less (17%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    50
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  28. #29 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Black
    Shade match 44
    $5.99WalgreensWalgreens$3.60 less (38%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: retractable

    Differences: Noticeably different swatch colourOther rather than brown

    Score details
    Shade match
    44
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than brown

    Medium confidence· Digital match

    View match
  29. #30 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Chai Latte
    Shade match 44
    $5Ulta BeautyUlta Beauty$4.59 less (48%)

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourNude rather than brown

    Score details
    Shade match
    44
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    50

    Visibly different colour · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Morphe Sculptwear Long-Lasting Lip Liner in French Cinch, against Maybelline Color Sensational Shaping Lip Liner in Raw Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeRaw ChocolateClosest matchFrench CinchScore
Shade match60% of overall90
Colour84#413630#3e3433Close colourColour difference 3.1 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.2 on the 0–100 scale
Undertonenot comparableWarmNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Morphe Sculptwear Long-Lasting Lip Liner in French Cinch.

Same or better

  • Same longevity: long-wearing
  • Both claim smudge and transfer
  • Claims comfort
  • Claims hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listeddeep black-brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy French Cinch

Best price
$12Ulta BeautyUlta Beauty
Costs $2.41 more

Your shade $9.59 at CVS

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.