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Color Sensational Shaping Lip Liner Rich Chocolate dupes and alternatives Maybelline

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner Phantomline

The equivalent shade and the most similar lip liner overall.

Your shade
Maybelline
Rich ChocolateChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and opacity: —
The match
Anastasia Beverly Hills
Phantomline
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
81out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
50
Wear (Wear & performance)
74
Comfort (Comfort & suitability)
50
Shade match
92out of 100
Colour
87
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
Costs $13.51 more

Your shade $8.49 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Morphe

    Sculptwear Long-Lasting Lip Liner

    French Cinch
    Match not determinedLow data confidence
    $12Ulta BeautyUlta BeautyCosts $3.51 more

    Matches: Very close colourSame longevity: long-wearingBoth claim smudge and transfer

    No material differences in the data we have.

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Very close colour

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: deep black-brown

    Low confidence· Digital match

    View match
  2. #3 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Fine Line
    Shade match 88
    $24Ulta BeautyUlta BeautyCosts $15.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: rich deep neutral brown

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Coal Blooded
    Shade match 87
    $24SephoraSephoraCosts $15.51 more

    Matches: Both claim smudge and transferClaims waterproof

    Differences: 8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Close colour · Matte

    Ingredients (not scored): 22% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  4. #5 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    612 Dimensional Dark Brown
    Shade match 77
    $26SephoraSephoraCosts $17.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort

    Differences: Lighter

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter

    Retailer shade note: Deep Neutral Brown

    Medium confidence· Digital match

    View match
  5. #6 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Secret Garter
    Shade match 69
    $12Ulta BeautyUlta BeautyCosts $3.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: rich purple-brown

    Medium confidence· Digital match

    View match
  6. #7 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Chiseled Chocolate
    Shade match 72
    $24Ulta BeautyUlta BeautyCosts $15.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: cool deep cocoa

    Medium confidence· Digital match

    View match
  7. #8 · Dior

    Rouge Dior Contour Lip Liner

    001 Diormidnight
    Shade match 71
    $35Ulta BeautyUlta Beauty(product price)Costs $26.51 more

    Matches: Both claim smudge and transfer

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  8. #9 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Double Dose
    Shade match 77
    $10Ulta BeautyUlta BeautyCosts $1.51 more

    Matches: Same format and precision: retractable

    Differences: 10-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  9. #10 · Hourglass

    Shape and Sculpt Lip Liner

    Strut 8
    Shade match 61
    $29SephoraSephoraCosts $20.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: Rich Brown

    Medium confidence· Digital match

    View match
  10. #11 · Morphe

    Signature Lip Pencil

    Nightcap
    Shade match 81
    $7Ulta BeautyUlta Beauty(product price)$1.49 less (18%)

    Matches: Claims comfort

    Differences: Not listed rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  11. #12 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Midnight Rouge
    Shade match 70
    $22SephoraSephoraCosts $13.51 more

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Retailer shade note: deep reddish brown with golden undertones

    Medium confidence· Digital match

    View match
  12. #13 · Juvia's Place

    Luxe Lip Liners

    Brownie
    Shade match 69
    $13Ulta BeautyUlta BeautyCosts $4.51 more

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  13. #14 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Obscura
    Shade match 66
    $22SephoraSephoraCosts $13.51 more

    Matches: Same longevity: long-wearing

    Differences: Other rather than brownDoes not claim smudge and transfer

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Other rather than brown · Does not claim smudge and transfer

    Retailer shade note: Deep granite with a black base

    Medium confidence· Digital match

    View match
  14. #15 · Milani

    Keep It Full Plumping Lip Liner

    Fire Sign
    Shade match 62
    $11.99Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Both claim smudge and transferClaims comfortClaims hydration

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich chocolate brown

    Medium confidence· Digital match

    View match
  15. #16 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Mood
    Shade match 65
    $22SephoraSephoraCosts $13.51 more

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  16. #17 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    reverb
    Shade match 73
    $20Ulta BeautyUlta BeautyCosts $11.51 more

    Opaque

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 47% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  17. #18 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Supreme
    Shade match 52
    $24SephoraSephoraCosts $15.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: retractable

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    52
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: rich neutral brown

    Medium confidence· Digital match

    View match
  18. #19 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Cocoa Corseted
    Shade match 50
    $12Ulta BeautyUlta BeautyCosts $3.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    50
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  19. #20 · Juvia's Place

    Luxe Lip Liners

    Espresso
    Shade match 60
    $13Ulta BeautyUlta BeautyCosts $4.51 more

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Visibly different colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  20. #21 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Whiskey
    Shade match 57
    $24SephoraSephoraCosts $15.51 more

    Matches: Both claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    57
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep mahagony

    Medium confidence· Digital match

    View match
  21. #22 · Dior

    Rouge Dior Contour Lip Liner

    510 Wild Brown
    Shade match 52
    $35Ulta BeautyUlta Beauty(product price)Costs $26.51 more

    Matches: Both claim smudge and transfer

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    52
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    50

    Visibly different colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  22. #23 · ONE/SIZE

    Lip Snatcher Waterproof Precision Lip Liner

    Coin Collector
    Shade match 60
    $16SephoraSephoraCosts $7.51 more

    Matches: Same longevity: long-wearingClaims waterproofClaims hydration

    Differences: Noticeably different swatch colourLighterDoes not claim smudge and transfer

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    67
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim smudge and transfer

    Retailer shade note: soft matte rich brown

    Medium confidence· Digital match

    View match
  23. #24 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Black
    Shade match 46
    $5.99WalgreensWalgreens$2.50 less (29%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: retractable

    Differences: Noticeably different swatch colourOther rather than brown

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than brown

    Medium confidence· Digital match

    View match
  24. #25 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Amethyst
    Shade match 56
    $22SephoraSephoraCosts $13.51 more

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourPurple rather than brownDoes not claim smudge and transfer

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than brown · Does not claim smudge and transfer

    Retailer shade note: deep purple with a black base

    Medium confidence· Digital match

    View match
  25. #26 · Tarte

    Maracuja Juicy Lip Liner

    Brown
    Shade match 56
    $23SephoraSephoraCosts $14.51 more

    Matches: Both claim smudge and transferClaims hydration

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  26. #27 · Palladio Beauty

    Lip Liner Classic Pencil

    Walnut
    Shade match 55
    $9.99Ulta BeautyUlta BeautyCosts $1.50 more

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Visibly different colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  27. #28 · Rare Beauty

    Kind Words Matte Lip Liner

    Alluring
    Shade match 50
    $18Ulta BeautyUlta BeautyCosts $9.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    50
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: rich cool brown

    Medium confidence· Digital match

    View match
  28. #29 · Half Magic

    Sculptitude 2-in-1 Lip Liner

    Ballerino/Hot Potato
    Match not determinedNo swatch colour on one side
    $20Ulta BeautyUlta BeautyCosts $11.51 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Lighter

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter

    Retailer shade note: light peachy pink & terracotta

    Low confidence· Digital match

    View match
  29. #30 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Underrated
    Shade match 54
    $25SephoraSephoraCosts $16.51 more

    Matches: Both claim smudge and transferClaims waterproofClaims hydration

    Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Phantomline, against Maybelline Color Sensational Shaping Lip Liner in Rich Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeRich ChocolateClosest matchPhantomlineScore
Shade match60% of overall92
Colour87#3d3133#3c2e2cVery close colourColour difference 2.7 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.8 on the 0–100 scale
Undertonenot comparableNot listedNeutralUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · none of 2 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Phantomline.

Same or better

  • Very close colour
  • Same longevity: long-wearing

Different

  • Does not claim smudge and transfer

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedDeep neutral brown
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Phantomline

Best price
$22SephoraSephora
Costs $13.51 more

Your shade $8.49 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.