Purple · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $10.99 at Walmart
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta Beauty
Walgreens$6.49View at WalgreensRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Berry rather than purple
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Berry rather than purple
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyWalgreens$6.49View at WalgreensUlta Beauty$5.99 less (55%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Pink rather than purple
Close colour · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Pink rather than purple
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyUlta Beauty(product price)$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Pink rather than purpleDoes not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than purple · Does not claim smudge and transfer
Retailer shade note: plum pink
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
CVS$6.59View at CVSUlta Beauty(product price)$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourPink rather than purple
Slight colour difference
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple
Retailer shade note: blue-toned bright pink pearl
Medium confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Pink rather than purpleDoes not claim smudge and transfer
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than purple · Does not claim smudge and transfer
Retailer shade note: fuchsia
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$4.50 less (41%)Matches: Same cool undertoneSame longevity: long-wearing
Differences: DeeperPink rather than purpleDoes not claim smudge and transfer
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Pink rather than purple · Does not claim smudge and transfer
Medium confidence· Digital match
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautyUlta Beauty$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Pink rather than purpleDoes not claim smudge and transfer
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than purple · Does not claim smudge and transfer
Retailer shade note: magenta
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beauty$6View at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same cool undertoneClaims comfort
Differences: Pink rather than purple8-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer
Close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Pink rather than purple · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer
Medium confidence· Digital match
Clinique Quickliner For Lips Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $18.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourPlum rather than purpleDoes not claim smudge and transfer
Slight colour difference
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Does not claim smudge and transfer
Retailer shade note: medium cool plum
Medium confidence· Digital match
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta Beauty
SephoraCosts $15.01 moreMatches: Same cool undertoneSame longevity: long-wearing
Differences: Noticeably different swatch colourBerry rather than purpleDoes not claim smudge and transfer
Slight colour difference · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than purple · Does not claim smudge and transfer
Retailer shade note: rich wine bordeaux
Medium confidence· Digital match
Makeup By Mario Ultra Suede Sculpting Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraWalgreens$5 less (45%)Matches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourLighterPink rather than purple
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than purple · Does not claim smudge and transfer
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta BeautyCosts $9.01 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourPlum rather than purple
Visibly different colour
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple
Retailer shade note: cherry red & burgundy plum
Medium confidence· Digital match
Half Magic Sculptitude 2-in-1 Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $14.01 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourDeeperBerry rather than purple
Visibly different colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than purple
Retailer shade note: rich berry
Medium confidence· Digital match
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty(product price)$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourPink rather than purpleDoes not claim smudge and transfer
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple · Does not claim smudge and transfer
Retailer shade note: matte hot pink
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $15.01 moreMatches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertoneRed rather than purple
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Red rather than purple
Retailer shade note: True Red
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)Costs $17.01 moreMatches: Same cool undertoneBoth claim smudge and transferClaims waterproof
Differences: Noticeably different swatch colourPink rather than purple6-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple · 6-hour wear rather than long-wearing (longevity)
Retailer shade note: natural rose pink
Medium confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $28 · product priceView at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same cool undertoneBoth claim smudge and transferClaims waterproof
Differences: Noticeably different swatch colourPink rather than purple16-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: deep fuchsia-pink
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $15.01 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourBerry rather than purple
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than purple
Retailer shade note: Medium Berry
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$5.99 less (55%)Matches: Same cool undertoneSame longevity: long-wearing
Differences: Noticeably different swatch colourPlum rather than purpleDoes not claim smudge and transfer
Visibly different colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Does not claim smudge and transfer
Medium confidence· Digital match
e.l.f. Cosmetics Love Triangle Lip Filler Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta Beauty
Target$5View at TargetUlta Beauty(product price)$2.99 less (27%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourBerry rather than purple
Visibly different colour
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than purple
Retailer shade note: deep raspberry
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$7.99View at TargetWalgreens$7.99View at WalgreensUlta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearing
Differences: Noticeably different swatch colourPink rather than purpleDoes not claim smudge and transfer
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple · Does not claim smudge and transfer
Retailer shade note: fuschia
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $17.01 moreMatches: Same cool undertoneBoth claim smudge and transferClaims comfort
Differences: Noticeably different swatch colourNude rather than purple24-hour wear rather than long-wearing (longevity)
Visibly different colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than purple · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: a mauve nude
Medium confidence· Digital match
Bobbi Brown Lip Tint Liner & Sheer Lip Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyUlta Beauty$1.50 less (14%)Matches: Same cool undertone
Differences: Noticeably different swatch colourRose rather than purpleNot listed rather than long-wearing (longevity)
Visibly different colour · Satin
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than purple · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer
Retailer shade note: deep berry rose
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta Beauty$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourDeeperMauve rather than purple
Visibly different colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than purple
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyWalgreens$6.49View at WalgreensSephoraCosts $14.01 moreMatches: Both claim smudge and transferClaims comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertoneBerry rather than purple
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Berry rather than purple · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: Neutral Berry
Medium confidence· Digital match
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty(product price)$4.99 less (45%)Matches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourDeeperPlum rather than purple
Visibly different colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Does not claim smudge and transfer
Retailer shade note: violet-plum
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSSephoraCosts $15.01 moreMatches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourNeutral rather than cool undertoneBerry rather than purple
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Berry rather than purple
Retailer shade note: rich mulberry
Medium confidence· Digital match
NARS Long Lasting Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $23.01 moreMatches: Same cool undertoneSame longevity: long-wearingClaims comfort
Differences: Noticeably different swatch colourBerry rather than purpleDoes not claim smudge and transfer
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than purple · Does not claim smudge and transfer
Retailer shade note: deep wine
Medium confidence· Digital match
Westman Atelier Lip Shape Defining Lip Liner
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta BeautyCosts $14.01 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighterRose rather than purple
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than purple
Retailer shade note: dusty rose
Medium confidence· Digital match
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyShowing 12 of 29 matches
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner in Eternal Pink, against Maybelline Color Sensational Shaping Lip Liner in Wild Violet. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L.A. Girl Ultimate Lip Intense Stay Auto Lipliner in Eternal Pink.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $10.99 at Walmart
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
