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Color Sensational Shaping Lip Liner Wild Violets dupes and alternatives Maybelline

Purple · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: NYX Professional Makeup Slim Lip Pencil Lip Liner Bloom

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
NYX Professional Makeup
Bloom
Colour family, undertone and depth: Pink · Cool · Deep / dark
Finish and opacity: Opaque
Shade match
59out of 100
Colour
49
Depth
100
Undertone (Undertone and colour family)
50
Medium confidence· Digital matchWhy it matches
Match price
$6Ulta BeautyUlta Beauty
$3.59 less (37%)

Your shade $9.59 at CVS · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Eternal Pink
    Shade match 54
    $6Ulta BeautyUlta Beauty$3.59 less (37%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourPink rather than purple

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple

    Medium confidence· Digital match

    View match
  2. #3 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Blaze
    Shade match 49
    $5Ulta BeautyUlta Beauty$4.59 less (48%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    49
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    50

    Visibly different colour · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple

    Medium confidence· Digital match

    View match
  3. #4 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Boundless Berry
    Shade match 46
    $6Ulta BeautyUlta Beauty$3.59 less (37%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourBerry rather than purple

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than purple

    Medium confidence· Digital match

    View match
  4. Shade match 48
    $25SephoraSephoraCosts $15.41 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourBerry rather than purple

    Score details
    Shade match
    48
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than purple

    Retailer shade note: rich berry

    Medium confidence· Digital match

    View match
  5. #6 · Milani

    Color Statement Lip Liner

    Fuchsia
    Shade match 53
    $6.49Ulta BeautyUlta Beauty$3.10 less (32%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourPink rather than purpleDoes not claim smudge and transfer

    Score details
    Shade match
    53
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  6. #7 · m.ph by Mary Phillips

    The Overliner Lip Liner Pencil

    When in Rome
    Shade match 38
    $25SephoraSephoraCosts $15.41 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourPlum rather than purple

    Score details
    Shade match
    38
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Plum rather than purple

    Retailer shade note: deep plum

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Prune
    Shade match 47
    $6Ulta BeautyUlta Beauty(product price)$3.59 less (37%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    47
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Does not claim smudge and transfer

    Retailer shade note: violet-plum

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Colour Riche Lip Liner

    Truly Burgundy
    Shade match 53
    $9.49Ulta BeautyUlta Beauty$0.10 less (1%)

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    53
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Visibly different colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: cool-toned burgundy

    Medium confidence· Digital match

    View match
  9. #10 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    450 Dramatic Plum
    Shade match 35
    $26SephoraSephoraCosts $16.41 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    35
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple

    Retailer shade note: Deep Burgundy (Not suitable for use on eyes)

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Hot Pink
    Shade match 33
    $6Ulta BeautyUlta Beauty(product price)$3.59 less (37%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    33
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple

    Retailer shade note: blue-toned bright pink pearl

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Flirt Alert
    Match not determinedNo swatch colour on one side
    $11.99TargetTargetCosts $2.40 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    No material differences in the data we have.

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Low confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Tied Up
    Match not determinedNo swatch colour on one side
    $11.99TargetTargetCosts $2.40 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    No material differences in the data we have.

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Low confidence· Digital match

    View match
  13. #14 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Sassy
    Match not determinedNo swatch colour on one side
    $7.99TargetTarget$1.60 less (17%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    No material differences in the data we have.

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 12% ingredient overlap

    Low confidence· Digital match

    View match
  14. #15 · Half Magic

    Sculptitude 2-in-1 Lip Liner

    Fancy Cherry/Sugar Plum B*tch
    Shade match 36
    $20Ulta BeautyUlta BeautyCosts $10.41 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourPlum rather than purple

    Score details
    Shade match
    36
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    50

    Visibly different colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple

    Retailer shade note: cherry red & burgundy plum

    Medium confidence· Digital match

    View match
  15. #16 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    808 Boundless Berry
    Shade match 30
    $26SephoraSephoraCosts $16.41 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourBerry rather than purple

    Score details
    Shade match
    30
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than purple

    Retailer shade note: Medium Berry

    Medium confidence· Digital match

    View match
  16. #17 · Milani

    Understatement Lip Liner

    Café Au Lait 160
    Match not determinedNo swatch colour on one side
    $8.49TargetTarget$1.10 less (11%)

    Matches: Same longevity: long-wearingSame format and precision: retractableClaims comfort

    Differences: Does not claim smudge and transfer

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim smudge and transfer

    Low confidence· Digital match

    View match
  17. #18 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Bad Romance
    Shade match 39
    $28Ulta BeautyUlta Beauty(product price)Costs $18.41 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourDeeper6-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    39
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 6-hour wear rather than long-wearing (longevity)

    Retailer shade note: plum purple

    Medium confidence· Digital match

    View match
  18. #19 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Jilted
    Shade match 37
    $25Ulta BeautyUlta BeautyCosts $15.41 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourPink rather than purple16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    37
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep fuchsia-pink

    Medium confidence· Digital match

    View match
  19. #20 · Westman Atelier

    Lip Shape Defining Lip Liner

    Lou Lou
    Shade match 38
    $34SephoraSephoraCosts $24.41 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourBerry rather than purpleDoes not claim smudge and transfer

    Score details
    Shade match
    38
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than purple · Does not claim smudge and transfer

    Retailer shade note: deep wine

    Medium confidence· Digital match

    View match
  20. #21 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Fuschia
    Shade match 38
    $6Ulta BeautyUlta Beauty(product price)$3.59 less (37%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    38
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple · Does not claim smudge and transfer

    Retailer shade note: fuchsia

    Medium confidence· Digital match

    View match
  21. #22 · NARS

    Long Lasting Matte Lip Liner

    Let's Go Crazy
    Shade match 28
    $26SephoraSephoraCosts $16.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneBerry rather than purple

    Score details
    Shade match
    28
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Berry rather than purple

    Retailer shade note: rich mulberry

    Medium confidence· Digital match

    View match
  22. Shade match 46
    $20SephoraSephoraCosts $10.41 more

    Matches: Same cool undertoneClaims comfortClaims hydration

    Differences: Noticeably different swatch colourPlum rather than purpleNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: Blackened Plum

    Medium confidence· Digital match

    View match
  23. #24 · e.l.f. Cosmetics

    Love Triangle Lip Filler Liner

    Plum
    Shade match 36
    $5Ulta BeautyUlta Beauty$4.59 less (48%)

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourPlum rather than purpleDoes not claim smudge and transfer

    Score details
    Shade match
    36
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Visibly different colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  24. #25 · e.l.f. Cosmetics

    Cream Glide Lip Liner

    Plum & Get It
    Shade match 50
    $2Ulta BeautyUlta Beauty(product price)$7.59 less (79%)

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourPlum rather than purpleNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    50
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Visibly different colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: blackened plum

    Medium confidence· Digital match

    View match
  25. #26 · MAC Cosmetics

    Lip Liner Pencil

    Grape Expectations
    Shade match 45
    $25Ulta BeautyUlta Beauty(product price)Costs $15.41 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourDeeperNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    45
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Visibly different colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: deep purple with blue undertones

    Medium confidence· Digital match

    View match
  26. #27 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    11 Hot N Heavy
    Shade match 32
    $11.99CVSCVSCosts $2.40 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    32
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple

    Medium confidence· Digital match

    View match
  27. #28 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    714 Full Red
    Shade match 27
    $26SephoraSephoraCosts $16.41 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRed rather than purple

    Score details
    Shade match
    27
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Red rather than purple

    Retailer shade note: True Red

    Medium confidence· Digital match

    View match
  28. #29 · Clinique

    Quickliner For Lips Lip Liner

    Intense Jam
    Shade match 44
    $25Ulta BeautyUlta BeautyCosts $15.41 more

    Matches: Same cool undertoneClaims comfort

    Differences: Noticeably different swatch colourPink rather than purple8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    44
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  29. Shade match 38
    $29Ulta BeautyUlta BeautyCosts $19.41 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourLighterPlum rather than purple

    Score details
    Shade match
    38
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Does not claim smudge and transfer

    Retailer shade note: medium cool plum

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

NYX Professional Makeup Slim Lip Pencil Lip Liner in Bloom, against Maybelline Color Sensational Shaping Lip Liner in Wild Violets. Every attribute compared, with its share of the score.

ComparedYour shadeWild VioletsClosest shade matchBloomScore
Shade match60% of overall59
Colour49#8c347f#9f2369Slight colour differenceColour difference 7.5 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family0PurplePinkDifferentDifferent colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 3 of 4 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 61/100Shade match 59/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Slim Lip Pencil Lip Liner in Bloom.

Same or better

  • $3.59 less
  • Same cool undertone
  • Same longevity: long-wearing
  • Claims hydration

Different

  • Slight colour difference
  • Does not claim smudge and transfer

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedplum pink
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Bloom

Match price
$6Ulta BeautyUlta Beauty
$3.59 less (37%)

Your shade $9.59 at CVS · product price; shade not separately priced · lowest price $5.99 at Walgreens

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.