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Babassu Foundcealer Dewy Foundation SPF 20 16B Fair-Light Beige dupes and alternatives Tarte

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 20B Light Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
16B Fair-Light BeigeChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
Tarte
20B Light Beige
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Same price

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW7

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
16B Fair-Light BeigeChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
MAC Cosmetics
NW7
Depth and undertone: Fair · Cool
Finish and coverage: Radiant · Full coverage
Overall match
92out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Match price
$46Ulta BeautyUlta Beauty
Costs $4 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Cool
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame cool undertoneSame radiant finish

    Differences: Full rather than buildable coverageDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: extra fair with rosy undertone for very pale skin

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Glow Foundation

    1CR Cool Rosy
    Shade match 98
    $60SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame cool undertoneSame radiant finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    100
    Wear & performance
    38
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  3. Shade match 99
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame cool undertoneSame radiant finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesNot marketed for combination/normal skin

    Score details
    Shade match
    99
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: light with cool pink undertones

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 95
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No SPF

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: light (cool pink)

    Medium confidence· Digital match

    View match
  6. Shade match 98
    $49Ulta BeautyUlta BeautyCosts $7 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim 12-hour wear

    Differences: Natural rather than radiant finishLight rather than buildable coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    89
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $41Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    91
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No SPF

    Retailer shade note: fair light cool

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05
    Shade match 99
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: fair cool skin with pink undertones

    Medium confidence· Digital match

    View match
  9. #11 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    1R02 - Cool Alabaster
    Shade match 95
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: for fair skin with rosy undertones

    Medium confidence· Digital match

    View match
  10. #12 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1.5
    Shade match 95
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Light-medium rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  11. #13 · Well People

    Supernatural Complexion Stick

    10 Fair Cool
    Shade match 98
    $18.20$26Ulta BeautyUlta Beauty$23.80 less (57%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  12. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame cool undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    64
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: level-two fair with a cool undertone

    Medium confidence· Digital match

    View match
  13. #15 · Revolution Beauty

    Skin Silk Serum Foundation

    F3
    Shade match 93
    $15Ulta BeautyUlta Beauty(product price)$27 less (64%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance · No SPF

    Retailer shade note: For light skin tones with a neutral pink undertone

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: fair-light neutral

    Medium confidence· Digital match

    View match
  15. Shade match 94
    $36SephoraSephora$6 less (14%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly lighterMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: light - cool

    Medium confidence· Digital match

    View match
  16. #18 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    2C
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)$7 less (17%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than buildable coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  17. Shade match 98
    $44SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame cool undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  18. #20 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair Light 5 Neutral
    Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    91
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No SPF

    Retailer shade note: fair light neutral

    Medium confidence· Digital match

    View match
  19. Shade match 90
    $58SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: fair with golden neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Extra light with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C2 Cool Light
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)$28.01 less (67%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  22. Shade match 97
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: fair rosy

    Medium confidence· Digital match

    View match
  23. Shade match 96
    $53Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 98
    $42SephoraSephoraSame price

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  25. Shade match 95
    $46Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/normal/oily/sensitive skin · No SPF

    Retailer shade note: Very Fair with cool pink undertones

    Medium confidence· Digital match

    View match
  26. #28 · Tarte

    Face Tape Full Coverage Foundation

    16N Fair-Light Neutral
    Shade match 97
    $42SephoraSephoraSame price

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · Temptu

    Perfect Canvas Foundation

    0.5C Alabaster
    Shade match 97
    $34Ulta BeautyUlta Beauty$8 less (19%)

    Matches: Near-identical swatch colourSame cool undertoneSame buildable coverage

    Differences: Natural matte rather than radiant finishDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    97
    Finish & visual result
    59
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural matte rather than radiant finish · Does not claim not settling into lines · No SPF

    Retailer shade note: very fair shade with cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C
    Shade match 96
    $42SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Very Fair with Cool Undertones

    Medium confidence· Digital match

    View match
  29. Shade match 99
    $64SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame cool undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    53
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: light skin with pink undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Tarte Babassu Foundcealer Dewy Foundation SPF 20 16B Fair-Light Beige (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5C

    • Looks identical
    • Fair · Cool · pink undertone

    $31

  2. Tarte Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 16N fair-light neutral

    • Looks identical
    • Fair · Cool undertone

    $32

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4 Fair-Medium

    • Very close colour
    • Fair · Cool undertone

    $36

  4. Rare Beauty Liquid Touch Brightening Concealer

    150C

    Rare Beauty Liquid Touch Brightening Concealer, shade 150C

    • Very close colour
    • Fair · Cool undertone

    $24

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Very close colour
    • Fair · Cool · pink undertone

    $17

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Very close colour
    • Fair · Cool · rosy undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 20B Light Beige, against Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 16B Fair-Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade16B Fair-Light BeigeClosest shade match20B Light BeigeScore
Shade match55% of overall99
Colour98#eecbb7#f0cbb6Looks identicalColour difference 0.6 (0 is identical)
Depth100FairFairSameDepth difference: 0.2
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared86
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 20B Light Beige.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW7, against Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 16B Fair-Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade16B Fair-Light BeigeClosest overall alternativeNW7Score
Shade match55% of overall97
Colour95#eecbb7#ebccb8Looks identicalColour difference 1.4 (0 is identical)
Depth100FairFairSameDepth difference: 0.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared86
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW7.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same radiant finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 20B Light Beige

Best price
$42SephoraSephora
Same price

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Radiance Serum Powered Foundation NW7

Match price
$46Ulta BeautyUlta Beauty
Costs $4 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.