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Babassu Foundcealer Dewy Foundation SPF 20 38S Medium-Tan Sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NC38

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
38S Medium-Tan SandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Radiant · Buildable coverage
The match
MAC Cosmetics
NC38
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Chanel N°1 DE CHANEL Revitalizing Foundation B80

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
38S Medium-Tan SandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Radiant · Buildable coverage
The match
Chanel
B80
Depth and undertone: Light · Warm
Finish and coverage: Radiant · Full coverage
Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$81Ulta BeautyUlta Beauty
Costs $39 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: warm undertone golden

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Neutral Warm
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    7 Warm
    Shade match 97
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Natural Radiant Longwear Foundation

    Stromboli - Medium 3
    Shade match 98
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M3 - medium with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Punjab
    Shade match 96
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M1 - medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $44SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2N26 - Sand
    Shade match 91
    $49SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: for medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Natural Radiant Longwear Foundation

    Barcelona - Medium 4
    Shade match 97
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $15.40$22Ulta BeautyUlta Beauty$26.60 less (63%)

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $44SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  11. #13 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Tres Leches 320G
    Shade match 95
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Medium skin with peachy-gold undertones

    Medium confidence· Digital match

    View match
  12. #14 · Kylie Cosmetics

    Natural Blur Powder Foundation

    5WN
    Shade match 95
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    89
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 95
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with warm-golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8.5NW
    Shade match 98
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneSame buildable coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNo SPF

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · No SPF

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  15. Shade match 96
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 94 Deep Neutral
    Shade match 95
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Golden Natural (W-058)
    Shade match 96
    $58Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium, warm golden undertones

    Medium confidence· Digital match

    View match
  18. Shade match 90
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · NARS

    Light Reflecting Foundation

    Santa Fe
    Shade match 90
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: M2 - medium with neutral undertones, and a peach tone

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $48SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 93
    $39Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Warm
    Shade match 98
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    48
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Best Skin Ever Liquid Foundation

    19N
    Shade match 87
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Haleys Beauty

    Re-form Luminous Skin Foundation

    4.25 Medium - Neutral
    Shade match 87
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: 4.25 Medium - Neutral

    Medium confidence· Digital match

    View match
  25. Shade match 98
    $40SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim not settling into lines

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: for medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  26. #28 · Kylie Cosmetics

    Natural Blur Powder Foundation

    5N
    Shade match 89
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    89
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    16 Panama
    Shade match 93
    $20Ulta BeautyUlta Beauty(product price)$22 less (52%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: neutral golden-tan

    Medium confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Natural Tan (W-054)
    Shade match 93
    $58SephoraSephoraCosts $16 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims transfer resistance

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Medium, warm neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 98
    $53SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for combination/dry skin

    Score details
    Shade match
    98
    Finish & visual result
    42
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for combination/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Tarte Babassu Foundcealer Dewy Foundation SPF 20 38S Medium-Tan Sand (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Looks identical
    • Light medium · Warm undertone

    $38

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Very close colour
    • Light medium · Warm · golden undertone

    $22

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  4. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y20

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y20

    • Very close colour
    • Light medium · Warm · golden undertone

    $35

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    415 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 415 Bisque W

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NC38, against Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 38S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade38S Medium-Tan SandClosest shade matchNC38Score
Shade match55% of overall98
Colour97#e3b282#e4b07eLooks identicalColour difference 0.9 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NC38.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapWater-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Chanel N°1 DE CHANEL Revitalizing Foundation in B80, against Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 38S Medium-Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade38S Medium-Tan SandClosest overall alternativeB80Score
Shade match55% of overall97
Colour96#e3b282#e7b486Looks identicalColour difference 1.2 (0 is identical)
Depth98Light mediumLightCloseDepth difference: 1.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel N°1 DE CHANEL Revitalizing Foundation in B80.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than buildable coverage

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NC38

Best price
$39SephoraSephora
$3 less (7%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Chanel N°1 DE CHANEL Revitalizing Foundation B80

Match price
$81Ulta BeautyUlta Beauty
Costs $39 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.