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Vice Lip Bond Glossy Longwear Liquid Lipstick Give Em Backtalk dupes and alternatives Urban Decay

Pink · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides Bikini Blaze

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Urban Decay
Give Em BacktalkChange shade
Colour family, undertone and depth: Pink · Cool · Deep / dark
Finish and opacity: Glossy · Opaque
The match
Kosas
Bikini Blaze
Colour family, undertone and depth: Pink · Cool · Deep / dark
Finish and opacity: Sheer
Shade match
95out of 100
Colour
92
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
$3 less (11%)

Your shade $28 at Sephora

Closest overall alternative: MAC Cosmetics M·A·Cximal Silky Matte Lipstick Smoked Purple

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Urban Decay
Give Em BacktalkChange shade
Colour family, undertone and depth: Pink · Cool · Deep / dark
Finish and opacity: Glossy · Opaque
The match
MAC Cosmetics
Smoked Purple
Colour family, undertone and depth: Purple · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
78out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
64
Wear (Wear & performance)
64
Comfort (Comfort & suitability)
100
Match price
$25Ulta BeautyUlta Beauty
$3 less (11%)

Your shade $28 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Gucci

    Glow & Care Shine Lipstick

    714 Jody Wild Mauve
    Shade match 75
    $49SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Berry rather than pinkLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: dark raspberry

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Deep Mesh
    Shade match 75
    $11Ulta BeautyUlta Beauty(product price)$17 less (61%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Plum rather than pinkMatte rather than glossy (finish)Does not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    64
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Plum rather than pink · Matte rather than glossy (finish) · Does not claim hydration

    Retailer shade note: brown plum

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    97 Red Desert
    Shade match 76
    $16SephoraSephora$12 less (43%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Red rather than pinkMatte rather than glossy (finish)10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    64
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than pink · Matte rather than glossy (finish) · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte burgundy red

    High confidence· Digital match

    View match
  4. #6 · Dior

    Rouge Dior On Stage

    496 Berry Attitude
    Shade match 71
    $48SephoraSephoraCosts $20 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Red rather than pinkLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Red rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: A blueish brown red

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    134 Plum Madness
    Shade match 73
    $16SephoraSephora$12 less (43%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Brown rather than pinkMatte rather than glossy (finish)10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than pink · Matte rather than glossy (finish) · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte deep plum brown

    High confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Glossy Lip Stain

    Red
    Shade match 75
    $7WalmartWalmart$21 less (75%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Red rather than pinkBuildable rather than opaque (opacity)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Red rather than pink · Buildable rather than opaque (opacity) · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Mauve N Moist
    Shade match 82
    $12Ulta BeautyUlta Beauty(product price)$16 less (57%)

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Red rather than pinkLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Red rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Fierce
    Shade match 79
    $15Ulta BeautyUlta Beauty$13 less (46%)

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Plum rather than pinkMatte rather than glossy (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    64
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Plum rather than pink · Matte rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Explicit Lipstick

    Unrestrained – 886
    Shade match 66
    $42SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Plum rather than pinkSatin rather than glossy (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    76
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Plum rather than pink · Satin rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: deep garnet

    Medium confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Berry Mocha
    Shade match 78
    $26SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Brown rather than pinkMatte rather than glossy (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than pink · Matte rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: rich brown with cool berry hues

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    123 Brownie
    Shade match 69
    $16SephoraSephora$12 less (43%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Brown rather than pinkMatte rather than glossy (finish)10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    64
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than pink · Matte rather than glossy (finish) · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  12. #14 · Revlon

    Super Lustrous Ultra Lipstick

    Blackberry
    Shade match 56
    $15.99Ulta BeautyUlta Beauty$12.01 less (43%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Noticeably different swatch colourLighterBerry rather than pink

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than pink · Long-wearing rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Guessing Game
    Shade match 70
    $25Ulta BeautyUlta Beauty(product price)$3 less (11%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Red rather than pinkSatin rather than glossy (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    76
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than pink · Satin rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: blackened red

    Medium confidence· Digital match

    View match
  14. #16 · Morphe

    Liplock Glossy Lipstick

    Berry Bolted
    Shade match 82
    $15Ulta BeautyUlta Beauty$13 less (46%)

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Berry rather than pinkNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Berry rather than pink · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: mulberry

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Explicit Lipstick

    RAVENOUS - 808
    Shade match 63
    $42Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Brown rather than pinkSatin rather than glossy (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    76
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Brown rather than pink · Satin rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: cherry brown

    Medium confidence· Digital match

    View match
  16. #18 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Fearless
    Shade match 69
    $13.99Ulta BeautyUlta Beauty(product price)$14.01 less (50%)

    Matches: Same cool undertoneSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Brown rather than pinkDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 34% ingredient overlap

    Differences: Brown rather than pink · Does not claim hydration

    Retailer shade note: deep chocolate brown

    Medium confidence· Digital match

    View match
  17. #19 · Violette_Fr

    LIP NECTAR Hydrating Lip Stain

    Dahlia Noir
    Shade match 65
    $29SephoraSephoraCosts $1 more

    Matches: Both claim transfer resistanceBoth claim comfortBoth claim hydration

    Differences: Warm rather than cool undertonePlum rather than pinkBuildable rather than opaque (opacity)

    Score details
    Shade match
    65
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than pink · Buildable rather than opaque (opacity) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: warm plum

    Medium confidence· Digital match

    View match
  18. #20 · Revlon

    Super Lustrous Lipstick

    Black Cherry
    Shade match 80
    $11.99Ulta BeautyUlta Beauty(product price)$16.01 less (57%)

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Red rather than pinkNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than pink · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    84 Rose Redux
    Shade match 65
    $16SephoraSephora$12 less (43%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: LighterRed rather than pinkMatte rather than glossy (finish)

    Score details
    Shade match
    65
    Finish & visual result
    64
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Red rather than pink · Matte rather than glossy (finish) · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte pink red

    Medium confidence· Digital match

    View match
  20. #22 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Frenemy
    Shade match 72
    $15Ulta BeautyUlta Beauty$13 less (46%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Berry rather than pinkMatte rather than glossy (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    64
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than pink · Matte rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: blackened berry

    Medium confidence· Digital match

    View match
  21. #23 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 63
    $16SephoraSephora$12 less (43%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: LighterRed rather than pinkMatte rather than glossy (finish)

    Score details
    Shade match
    63
    Finish & visual result
    64
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Red rather than pink · Matte rather than glossy (finish) · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte deep berry red

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Sin
    Shade match 67
    $25SephoraSephora$3 less (11%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Red rather than pinkMatte rather than glossy (finish)Does not claim transfer resistance

    Score details
    Shade match
    67
    Finish & visual result
    64
    Wear & performance
    64
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than pink · Matte rather than glossy (finish) · Does not claim transfer resistance

    Retailer shade note: deep dark blue red

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Antique Velvet
    Shade match 66
    $25Ulta BeautyUlta Beauty(product price)$3 less (11%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Brown rather than pinkMatte rather than glossy (finish)Does not claim transfer resistance

    Score details
    Shade match
    66
    Finish & visual result
    64
    Wear & performance
    64
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than pink · Matte rather than glossy (finish) · Does not claim transfer resistance

    Retailer shade note: intense brown

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Vixen
    Shade match 62
    $35Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Noticeably different swatch colourLighterRose rather than pink

    Score details
    Shade match
    62
    Finish & visual result
    64
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than pink · Matte rather than glossy (finish) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: midtone rose

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    SuperStay Ink Crayon Lipstick

    130 Pave The Road
    Shade match 75
    $6.99$13.99WalgreensWalgreens$21.01 less (75%)

    Matches: Near-identical swatch colourBoth claim transfer resistance

    Differences: Warm rather than cool undertonePlum rather than pinkMatte rather than glossy (finish)

    Score details
    Shade match
    75
    Finish & visual result
    34
    Wear & performance
    82
    Comfort & suitability
    40

    Looks identical · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than pink · Matte rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Glossy Lip Stain

    Power Mauve
    Shade match 62
    $7CVSCVS$21 less (75%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourMauve rather than pinkBuildable rather than opaque (opacity)

    Score details
    Shade match
    62
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than pink · Buildable rather than opaque (opacity) · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rouge
    Shade match 67
    $15Ulta BeautyUlta Beauty$13 less (46%)

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Red rather than pinkMatte rather than glossy (finish)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    64
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than pink · Matte rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: deep wine red

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Straps Off
    Shade match 56
    $11.89CVSCVS$16.11 less (58%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Noticeably different swatch colourLighterBrown rather than pink

    Score details
    Shade match
    56
    Finish & visual result
    64
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than pink · Matte rather than glossy (finish) · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides in Bikini Blaze, against Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Give Em Backtalk. Every attribute compared, with its share of the score.

ComparedYour shadeGive Em BacktalkClosest shade matchBikini BlazeScore
Shade match60% of overall95
Colour92#511a23#4f1624Very close colourColour difference 1.9 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared30
Finishnot comparableGlossyNot listedNot listed for eitherA finish not listed for one product
Opacity30OpaqueSheerDifferentSheer rather than opaque
Wear & performance15% of overall40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 73/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides in Bikini Blaze.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Both claim hydration

Different

  • Sheer opacity instead of opaque
  • Not listed longevity instead of 16-hour wear
  • Does not claim transfer resistance
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep nude mauve pinkcool magenta
FormatLiquidBullet
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Smoked Purple, against Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Give Em Backtalk. Every attribute compared, with its share of the score.

ComparedYour shadeGive Em BacktalkClosest overall alternativeSmoked PurpleScore
Shade match60% of overall85
Colour95#511a23#511e27Looks identicalColour difference 1.4 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family0PinkPurpleDifferentDifferent colour families
Finish & visual result20% of overall64
Finish34GlossyMatteDifferentMatte finish rather than glossy
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall64
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 78/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Smoked Purple.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same opacity: opaque
  • Both claim comfort
  • Both claim hydration

Different

  • Matte finish instead of glossy
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep nude mauve pinkdeep eggplant purple
FormatLiquidBullet
BaseSilicone-based, high siliconeOil-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides Bikini Blaze

Best price
$25SephoraSephora
$3 less (11%)

Your shade $28 at Sephora

Closest overall alternative

MAC Cosmetics M·A·Cximal Silky Matte Lipstick Smoked Purple

Match price
$25Ulta BeautyUlta Beauty
$3 less (11%)

Your shade $28 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.