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Vice Lip Bond Glossy Longwear Liquid Lipstick Luv Ya Backtalk dupes and alternatives Urban Decay

Pink · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: NYX Professional Makeup Lip IV Hydrating Gloss Stain Blush Rush

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Urban Decay
Luv Ya BacktalkChange shade
Colour family, undertone and depth: Pink · Warm · Medium
Finish and opacity: Glossy · Opaque
The match
NYX Professional Makeup
Blush Rush
Colour family, undertone and depth: Pink · Warm · Deep / dark
Finish and opacity: —
Shade match
85out of 100
Colour
78
Depth
86
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$16 less (57%)

Your shade $28 at Ulta Beauty · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Colour Riche Intense Volume Matte Lipstick 213 Le Plum Dominant

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Urban Decay
Luv Ya BacktalkChange shade
Colour family, undertone and depth: Pink · Warm · Medium
Finish and opacity: Glossy · Opaque
The match
L'Oréal Paris
213 Le Plum Dominant
Colour family, undertone and depth: Plum · Warm · Medium
Finish and opacity: Matte
Overall match
76out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
34
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
70
Match price
$13.99Ulta BeautyUlta Beauty
$14.01 less (50%)

Your shade $28 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Never Basic
    Shade match 68
    $13Ulta BeautyUlta Beauty(product price)$15 less (54%)

    Matches: Same warm undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Plum rather than pinkDoes not claim hydration

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Plum rather than pink · Does not claim hydration

    Retailer shade note: warm burgundy

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Goal Getter
    Shade match 62
    $13Ulta BeautyUlta Beauty$15 less (54%)

    Matches: Same opacity: opaqueSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: LighterCool rather than warm undertoneBerry rather than pink

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone · Berry rather than pink · Does not claim hydration

    Retailer shade note: deep raspberry

    Medium confidence· Digital match

    View match
  3. #5 · Revlon

    ColorStay Overtime Lipcolor

    Blush Hour
    Shade match 62
    $14.49CVSCVS$13.51 less (48%)

    Matches: Same opacity: opaqueSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Cool rather than warm undertonePlum rather than pinkDoes not claim comfort

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Plum rather than pink · Does not claim comfort

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Strip N Tease
    Shade match 73
    $11Ulta BeautyUlta Beauty(product price)$17 less (61%)

    Matches: Same warm undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Nude rather than pinkMatte rather than glossy (finish)Does not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Nude rather than pink · Matte rather than glossy (finish) · Does not claim hydration

    Retailer shade note: warm brown nude

    Medium confidence· Digital match

    View match
  5. #7 · Gucci

    Glow & Care Shine Lipstick

    509 - Rosso Ancora
    Shade match 71
    $49SephoraSephoraCosts $21 more

    Matches: Very close colourSame opacity: opaqueBoth claim hydration

    Differences: Cool rather than warm undertoneRed rather than pinkLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Red rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  6. #8 · Revlon

    ColorStay Overtime Lipcolor

    Limitless Black Cherry
    Shade match 59
    $14.49CVSCVS$13.51 less (48%)

    Matches: Same opacity: opaqueSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Cool rather than warm undertoneRed rather than pinkDoes not claim comfort

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than pink · Does not claim comfort

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Decadence
    Shade match 74
    $35Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same warm undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: LighterRose rather than pinkMatte rather than glossy (finish)

    Score details
    Shade match
    74
    Finish & visual result
    64
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Rose rather than pink · Matte rather than glossy (finish) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: midtone warm rose

    Medium confidence· Digital match

    View match
  8. #10 · Revlon

    Super Lustrous Ultra Lipstick

    Blackberry
    Shade match 61
    $15.99Ulta BeautyUlta Beauty$12.01 less (43%)

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: DeeperCool rather than warm undertoneBerry rather than pink

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Berry rather than pink · Long-wearing rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  9. #11 · Violette_Fr

    LIP NECTAR Hydrating Lip Stain

    Bêtise
    Shade match 72
    $29SephoraSephoraCosts $1 more

    Matches: Same warm undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Berry rather than pinkBuildable rather than opaque (opacity)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than pink · Buildable rather than opaque (opacity) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: warm berry

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Del Rio
    Shade match 74
    $25Ulta BeautyUlta Beauty$3 less (11%)

    Matches: Same opacity: opaqueBoth claim comfortBoth claim hydration

    Differences: Cool rather than warm undertoneRose rather than pinkSatin rather than glossy (finish)

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Rose rather than pink · Satin rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  11. #13 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Good Mauve
    Shade match 80
    $10.99CVSCVS$17.01 less (61%)

    Matches: Very close colourBoth claim transfer resistanceBoth claim hydration

    Differences: Cool rather than warm undertoneMauve rather than pink24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Mauve rather than pink · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  12. #14 · Revlon

    ColorStay Overtime Lipcolor

    Taupe time
    Shade match 56
    $14.49CVSCVS$13.51 less (48%)

    Matches: Same opacity: opaqueSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Cool rather than warm undertoneNude rather than pinkDoes not claim comfort

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than pink · Does not claim comfort

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Brick-O-La
    Shade match 72
    $25SephoraSephora$3 less (11%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim comfort

    Differences: LighterRose rather than pinkSatin rather than glossy (finish)

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Rose rather than pink · Satin rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: warm dusty rose

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Amorous
    Shade match 71
    $25Ulta BeautyUlta Beauty$3 less (11%)

    Matches: Same opacity: opaqueBoth claim comfortBoth claim hydration

    Differences: LighterCool rather than warm undertoneSatin rather than glossy (finish)

    Score details
    Shade match
    71
    Finish & visual result
    76
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone · Satin rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: dusty blue pink

    Medium confidence· Digital match

    View match
  15. #17 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Passionfruit
    Shade match 75
    $35Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same opacity: opaqueBoth claim comfortBoth claim hydration

    Differences: LighterCool rather than warm undertoneSatin rather than glossy (finish)

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone · Satin rather than glossy (finish) · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: cool dark fuchsia

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Brickola
    Shade match 70
    $25Ulta BeautyUlta Beauty(product price)$3 less (11%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim comfort

    Differences: Noticeably different swatch colourRose rather than pinkSatin rather than glossy (finish)

    Score details
    Shade match
    70
    Finish & visual result
    76
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than pink · Satin rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: warm dusty rose

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    S'Il Vous Plait
    Shade match 77
    $12.49Ulta BeautyUlta Beauty(product price)$15.51 less (55%)

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Plum rather than pinkSatin rather than glossy (finish)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    56
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Plum rather than pink · Satin rather than glossy (finish) · Not listed rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: medium dark warm burgundy

    Medium confidence· Digital match

    View match
  18. #20 · Pat McGrath Labs

    SatinAllure Lipstick

    Entranced
    Shade match 80
    $30SephoraSephoraCosts $2 more

    Matches: Same warm undertoneBoth claim comfortBoth claim hydration

    Differences: Rose rather than pinkSatin rather than glossy (finish)Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    56
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than pink · Satin rather than glossy (finish) · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: warm flesh rose

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Founder
    Shade match 73
    $12.99Ulta BeautyUlta Beauty(product price)$15.01 less (54%)

    Matches: Very close colourSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Cool rather than warm undertoneRed rather than pinkMatte rather than glossy (finish)

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than pink · Matte rather than glossy (finish) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: cranberry red

    Medium confidence· Digital match

    View match
  20. #22 · Gucci

    Velvet Matte Lipstick

    509 Rosso Ancora
    Shade match 67
    $49SephoraSephoraCosts $21 more

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: Cool rather than warm undertoneRed rather than pinkMatte rather than glossy (finish)

    Score details
    Shade match
    67
    Finish & visual result
    64
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than pink · Matte rather than glossy (finish) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: cranberry scarlet

    High confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Vixen
    Shade match 68
    $35Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: DeeperCool rather than warm undertoneRose rather than pink

    Score details
    Shade match
    68
    Finish & visual result
    64
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Rose rather than pink · Matte rather than glossy (finish) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: midtone rose

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Lustreglass Sheer-Shine Lipstick

    Kissing Strangers
    Shade match 72
    $25Ulta BeautyUlta Beauty$3 less (11%)

    Matches: Same finish: glossyBoth claim hydration

    Differences: DeeperNeutral rather than warm undertoneRose rather than pink

    Score details
    Shade match
    72
    Finish & visual result
    69
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Glossy · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Neutral rather than warm undertone · Rose rather than pink · Sheer rather than opaque (opacity) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: dirty rose

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Go Retro
    Shade match 69
    $25SephoraSephora$3 less (11%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim comfort

    Differences: Brown rather than pinkMatte rather than glossy (finish)Does not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    64
    Wear & performance
    64
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than pink · Matte rather than glossy (finish) · Does not claim transfer resistance

    Retailer shade note: muted peachy pinky brown

    Medium confidence· Digital match

    View match
  24. #26 · Kylie Cosmetics

    Matte Liquid Lipstick

    500 Kristen
    Shade match 69
    $22Ulta BeautyUlta Beauty$6 less (21%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: LighterRose rather than pinkMatte rather than glossy (finish)

    Score details
    Shade match
    69
    Finish & visual result
    64
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Rose rather than pink · Matte rather than glossy (finish) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim hydration

    Retailer shade note: pink rosewood

    Medium confidence· Digital match

    View match
  25. #27 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    Riri
    Shade match 78
    $27SephoraSephora$1 less (4%)

    Matches: Very close colourBoth claim hydration

    Differences: Cool rather than warm undertoneMauve rather than pinkLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: rose mauve

    Medium confidence· Digital match

    View match
  26. #28 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    86 English Rose
    Shade match 65
    $16SephoraSephora$12 less (43%)

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: Cool rather than warm undertoneRose rather than pinkMatte rather than glossy (finish)

    Score details
    Shade match
    65
    Finish & visual result
    64
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Rose rather than pink · Matte rather than glossy (finish) · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte classic strawberry

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Lustreglass Stainglass Long-wearing Glossy Lip Tint

    Grapevinvyl
    Shade match 62
    $24SephoraSephora$4 less (14%)

    Matches: Both claim transfer resistanceBoth claim comfortBoth claim hydration

    Differences: DeeperCool rather than warm undertonePlum rather than pink

    Score details
    Shade match
    62
    Finish & visual result
    63
    Wear & performance
    88
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Plum rather than pink · Sheer rather than opaque (opacity)

    Retailer shade note: cool plum

    High confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Glossy Lip Stain

    Basic Beige
    Shade match 64
    $7Ulta BeautyUlta Beauty$21 less (75%)

    Matches: Both claim transfer resistanceBoth claim comfort

    Differences: Cool rather than warm undertoneBrown rather than pinkBuildable rather than opaque (opacity)

    Score details
    Shade match
    64
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than pink · Buildable rather than opaque (opacity) · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration

    Retailer shade note: beige brown

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

NYX Professional Makeup Lip IV Hydrating Gloss Stain in Blush Rush, against Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Luv Ya Backtalk. Every attribute compared, with its share of the score.

ComparedYour shadeLuv Ya BacktalkClosest shade matchBlush RushScore
Shade match60% of overall85
Colour78#7e2737#8c2f3aClose colourColour difference 3.8 (0 is identical)
Depth86MediumDeep / darkCloseDepth difference 5.7 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableGlossyNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall58
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 75/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Lip IV Hydrating Gloss Stain in Blush Rush.

Same or better

  • $16 less
  • Same warm undertone
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of 16-hour wear
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmedium warm mauve pinkpink
FormatLiquidStain
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 213 Le Plum Dominant, against Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick in Luv Ya Backtalk. Every attribute compared, with its share of the score.

ComparedYour shadeLuv Ya BacktalkClosest overall alternative213 Le Plum DominantScore
Shade match60% of overall84
Colour94#7e2737#7d2e3bVery close colourColour difference 1.5 (0 is identical)
Depth97MediumMediumSameDepth difference 1.6 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family0PinkPlumDifferentDifferent colour families
Finish & visual result20% of overall · 1 of 2 compared34
Finish34GlossyMatteDifferentMatte finish rather than glossy
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall100
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 76/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 213 Le Plum Dominant.

Same or better

  • $14.01 less
  • Very close colour
  • Same warm undertone
  • Same longevity: 16-hour wear
  • Both claim transfer resistance
  • Both claim comfort

Different

  • Matte finish instead of glossy
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmedium warm mauve pinkwarm medium burgundy
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

NYX Professional Makeup Lip IV Hydrating Gloss Stain Blush Rush

Match price
$12Ulta BeautyUlta Beauty
$16 less (57%)

Your shade $28 at Ulta Beauty · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Colour Riche Intense Volume Matte Lipstick 213 Le Plum Dominant

Match price
$13.99Ulta BeautyUlta Beauty
$14.01 less (50%)

Your shade $28 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.