Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $68 at Sephora · product price; shade not separately priced
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $68 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$56 less (82%)Matches: Same neutral undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta Beauty
Sephora$23 less (34%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly lighter
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter
Retailer shade note: Very light with neutral undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)$60 less (88%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonSephora$16 less (24%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$28 less (41%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly lighterLight rather than medium coverageNot marketed for dry skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · Not marketed for dry skin
Retailer shade note: fair to light with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$56 less (82%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$23 less (34%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: Very light with neutral peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty$56 less (82%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly lighterSlightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyTarget$38 less (56%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Buildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$38 less (56%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$26 less (38%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$8 less (12%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$29 less (43%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)$22 less (32%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: very light beige with neutral undertone for lightest skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$29 less (43%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)$52 less (76%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$52 less (76%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$30 less (44%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sUlta Beauty$58.20 less (86%)Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautySephora$27 less (40%)Matches: Same neutral undertoneSame natural finishClaims 24-hour wear
Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$21.10 less (31%)Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$29 less (43%)Matches: Very close colourSame natural finishClaims long-wearing
Differences: Slightly lighterSlightly cooler undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: ivory pink shade with cool undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (50%)Matches: Same natural finishSame medium coverageClaims not settling into lines
Differences: Slightly lighterSlightly cooler undertoneNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$44 less (65%)Matches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: for very light skin w/ neutral peachy undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$30 less (44%)Matches: Very close colourSame neutral undertoneClaims 12-hour wear
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: fair, neutral
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$52 less (76%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$15 less (22%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraTarget$53.01 less (78%)Matches: Same natural finishSame medium coverageNo drying alcohol listed
Differences: Slightly lighterNo skin-like finish claimedContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetShowing 12 of 28 matches
The closest shade to Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier 0.5 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Vanilla
11.0 Light Nude
$30
Very Fair 0.5N
$31
Meringue 2.1 Neutral
$31
CN 28 Ivory
$22
02 Fair Golden
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F1N, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier 0.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F1N.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation in N2 Neutral Light, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier 0.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in N2 Neutral Light.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F1N
Ulta BeautyYour shade $68 at Sephora · product price; shade not separately priced
L'Oréal Paris True Match Super-Blendable Foundation N2 Neutral Light
Ulta BeautyYour shade $68 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
