Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $68 at Sephora
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sSephora$49View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $68 at Sephora
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$56 less (82%)Matches: Very close colourSame warm undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$46 less (68%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty$53.01 less (78%)Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish
Differences: Contains listed fragrance
Close colour · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephora$23 less (34%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: Medium Tan with olive green undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty$55.41 less (81%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.97View at WalmartTarget$13.99View at Target
CVS$17.99View at CVSTarget$38 less (56%)Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$38 less (56%)Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Neutral rather than warm undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$16 less (24%)Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish
Differences: Matte rather than natural finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty$53.01 less (78%)Matches: Same medium coverageBoth claim a skin-like finishClaims long-wearing
Differences: Contains listed fragrance
Close colour · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty$49.01 less (72%)Matches: Same natural finishSame medium coverageNo drying alcohol listed
Differences: No skin-like finish claimedContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$18.99View at Ulta BeautyCVS$18.99View at CVS
Walgreens$19.99View at WalgreensUlta Beauty(product price)$26 less (38%)Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish
Differences: Radiant rather than natural finishContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: medium with warm undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$24 less (35%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$47.01 less (69%)Matches: Very close colourSame warm undertone
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartTarget$15.89View at TargetUlta Beauty$20.99View at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensWalmart$31.94View at WalmartSephora$24 less (35%)Matches: Same natural finishSame medium coverageClaims long-wearing
Differences: Olive rather than warm undertoneNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed
Retailer shade note: neutral olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$47.01 less (69%)Matches: Very close colourSame warm undertone
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartTarget$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame warm undertoneNo drying alcohol listed
Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: medium shade, golden undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautySephora$13 less (19%)Matches: Very close colourSame natural finishClaims 16-hour wear
Differences: Olive rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: M3.75 - Medium to medium-deep with neutral undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty$34 less (50%)Matches: Same natural finishSame medium coverageClaims not settling into lines
Differences: Neutral rather than warm undertoneNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephora$29 less (43%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$29 less (43%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$53.01 less (78%)Matches: Same natural finishSame medium coverageNo drying alcohol listed
Differences: Slightly deeperNo skin-like finish claimedContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beauty(product price)Costs $1 moreMatches: Same warm undertoneClaims long-wearingNo drying alcohol listed
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: medium shade, golden undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$26 less (38%)Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$21 less (31%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNo skin-like finish claimedNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than warm undertone · No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: medium neutral-olive
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyTarget$38 less (56%)Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$19 less (28%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$10 less (15%)Matches: Very close colourSame medium coverageClaims long-wearing
Differences: Neutral rather than warm undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Medium, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty$51.01 less (75%)Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartTarget$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSShowing 12 of 28 matches
The closest shade to Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier V (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
360 Bisque N
$32
14.0 Light Tan
$30
Medium Beige
$8
Tone 5.5 O
$32
2Y20
$35
3W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in MW4, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier V. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in MW4.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Well People Skinforia Serum Foundation in 20 Light Medium Warm, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier V. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Skinforia Serum Foundation in 20 Light Medium Warm.
4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation MW4
SephoraYour shade $68 at Sephora
Well People Skinforia Serum Foundation 20 Light Medium Warm
Ulta BeautyYour shade $68 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
