Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $68 at Sephora · product price; shade not separately priced
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $68 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$24 less (35%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: deep
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephora$8 less (12%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$44 less (65%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$34 less (50%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Natural matte rather than natural finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: deep shade with neutral-to-warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$54.01 less (79%)Matches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertone
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonSephora$20 less (29%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: dark deep with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$28 less (41%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Light rather than medium coverageNot marketed for dry skin
Close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for dry skin
Retailer shade note: deep with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$33 less (49%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Light rather than medium coverageNot marketed for dry skin
Close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for dry skin
Retailer shade note: deep dark with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty$30 less (44%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage
Retailer shade note: dark brown with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautySephora$13 less (19%)Matches: Near-identical swatch colourSame natural finishClaims 16-hour wear
Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: D8 - very deep with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$49.01 less (72%)Matches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageNo skin-like finish claimedContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$19 less (28%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$30 less (44%)Matches: Near-identical swatch colourSame neutral undertoneClaims 12-hour wear
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$18 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: Extra deep with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$60 less (88%)Matches: Very close colourSame neutral undertoneNo drying alcohol listed
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: dark or deep skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$16 less (24%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: Deep Dark – Neutral Warm Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyUlta Beauty(product price)$50.01 less (74%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSSephora$34 less (50%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for normal/dry/combination skin
Retailer shade note: red undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)$28 less (41%)Matches: Same neutral undertoneBoth claim a skin-like finishClaims long-wearing
Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: deep brown with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (74%)Matches: Same neutral undertoneBoth claim a skin-like finishClaims 24-hour wear
Differences: Radiant rather than natural finishFull rather than medium coverage
Close colour · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Target$12.59View at TargetWalmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSSephora$35 less (51%)Matches: Very close colourSame neutral undertoneClaims 8-hour wear
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: deepest with neutral, rich-brown undertones
Medium confidence· Digital match
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$43 less (63%)Matches: Very close colourSame neutral undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$30 less (44%)Matches: Very close colourSame neutral undertoneClaims 12-hour wear
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: very deep, neutral to cool
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$19 less (28%)Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty$51.01 less (75%)Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartTarget$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSSephora$20 less (29%)Matches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNot marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: dark deep with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$20 less (29%)Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect
Differences: Radiant rather than natural finishLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$34 less (50%)Matches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneNot marketed for normal/dry/combination skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for normal/dry/combination skin
Retailer shade note: red undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraShowing 12 of 28 matches
The closest shade to Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier XV (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
17 Deep
$36
Espresso
$11.99
6N1
$34
30NC
$30
54 Deep Neutral
$32
61N espresso neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Unleashia Satin Wear Healthy-Green Cushion Foundation in 51N Choco Fudge, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier XV. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Unleashia Satin Wear Healthy-Green Cushion Foundation in 51N Choco Fudge.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier XV. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Unleashia Satin Wear Healthy-Green Cushion Foundation 51N Choco Fudge
Ulta BeautyYour shade $68 at Sephora · product price; shade not separately priced
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 498
SephoraYour shade $68 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
