Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $68 at Sephora · product price; shade not separately priced
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $68 at Sephora
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$24 less (35%)Matches: Very close colourSame cool undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: Very Fair with cool pink undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Flexible Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta Beauty
Sephora$30 less (44%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: very fair (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$43 less (63%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$12 less (18%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination skin
Retailer shade note: extra light with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beauty$56View at Ulta BeautyUlta Beauty$26 less (38%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: fair with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty$52 less (76%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$21 less (31%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: fair cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautyUlta Beauty$29 less (43%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beauty$39View at Ulta BeautySephora$32 less (47%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneNot marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for normal skin
Retailer shade note: fair-neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$52 less (76%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$18 less (26%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo skin-like finish claimedNot marketed for combination skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: L0 - Very light with cool undertones
Medium confidence· Digital match
NARS Pure Radiant Tinted Moisturizer SPF 30
Every store that sells this shade · prices as last checked
Ulta Beauty$50View at Ulta BeautyMacy's$50View at Macy'sSephora$29 less (43%)Matches: Same cool undertoneSame natural finishClaims long-wearing
Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: ivory pink shade with cool undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty$10 less (15%)Matches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: very fair cool with peach undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautySephora$16 less (24%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyUlta Beauty$34 less (50%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta Beauty$16.50 less (24%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$51.50View at Ulta BeautyUlta Beauty$16.50 less (24%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$51.50View at Ulta BeautyUlta Beauty$43 less (63%)Matches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$27 less (40%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautyUlta Beauty(product price)$28 less (41%)Matches: Very close colourBoth claim a skin-like finishClaims long-wearing
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: very fair with gold undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$43 less (63%)Matches: Very close colourSame cool undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$56 less (82%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyTarget$53.01 less (78%)Matches: Same natural finishSame medium coverageNo drying alcohol listed
Differences: No skin-like finish claimedContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephora$5 less (7%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: fair to light with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sSephora$5 less (7%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63 · low stockView at Macy'sSephora$27 less (40%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$52 less (76%)Matches: Near-identical swatch colourSame medium coverageClaims a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than natural finishNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$41.40 less (61%)Matches: Very close colourBoth claim a skin-like finishClaims a lightweight feel
Differences: Slightly warmer undertoneLight-medium rather than medium coverage
Very close colour · Light-medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Light-medium rather than medium coverage
Retailer shade note: ivory
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beauty$26.60View at Ulta BeautySephora$32 less (47%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedNot marketed for normal/dry/combination skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for normal/dry/combination skin
Retailer shade note: Fair Cool
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraShowing 12 of 29 matches
The closest shade to Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier N (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
12N fair neutral
$32
10.5 Light
$30
2 Fair
$36
NW5
$30
330 Ivory
$15.99
0.5C
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
TIRTIR Mask Fit Red Cushion in 15C FAIR PORCELAIN, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit Red Cushion in 15C FAIR PORCELAIN.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
TIRTIR Mask Fit Red Cushion 15C FAIR PORCELAIN
Ulta BeautyYour shade $68 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool
Ulta BeautyYour shade $68 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
