Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $68 at Sephora
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $68 at Sephora
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$27 less (40%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: tan neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$23 less (34%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: Medium Deep with warm golden undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephora$16 less (24%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$56 less (82%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$56 less (82%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$15 less (22%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with neutral golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$12 less (18%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: medium-deep with golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$26 less (38%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (40%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: tan cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$46 less (68%)Matches: Very close colourSame natural finishNo drying alcohol listed
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyTarget$38 less (56%)Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$28.50 less (42%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: medium-tan cool skin with rosy undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)$28 less (41%)Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: tan with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$49.01 less (72%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyTarget$53.01 less (78%)Matches: Same natural finishSame medium coverageNo drying alcohol listed
Differences: Slightly lighterNo skin-like finish claimedContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephoraCosts $1 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: medium tan, cool peach
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraTarget$38 less (56%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$58.90 less (87%)Matches: Very close colourNo drying alcohol listed
Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautyUlta Beauty$55.41 less (81%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at Target
Walgreens$17.99View at WalgreensCVS$17.99View at CVSUlta Beauty(product price)$55.01 less (81%)Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyCVS$13.99View at CVS
AmazonSee price at AmazonView at AmazonSephora$26 less (38%)Matches: Near-identical swatch colourClaims 24-hour wearClaims transfer resistance
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: for tan warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $1 moreMatches: Very close colourClaims a blurring effectClaims 24-hour wear
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$19 less (28%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly warmer undertoneRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: for tan skin with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49 · low stockView at SephoraMacy's$49 · low stockView at Macy'sUlta Beauty$49.01 less (72%)Matches: Near-identical swatch colourClaims 24-hour wearClaims transfer resistance
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Sephora$19 less (28%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: for medium to tan skin with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sUlta Beauty(product price)Costs $1 moreMatches: Very close colourClaims long-wearingNo drying alcohol listed
Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, golden undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$5 less (7%)Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance
Differences: Luminous rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyShowing 12 of 28 matches
The closest shade to Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier IX (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
8
$42
385
$30
33.5 Tan Natural
$30
4N
$38
Medium Tan 2
$22
400W
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 30N Amber, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier IX. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 30N Amber.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Well People Skinforia Serum Foundation in 28 Medium Neutral, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier IX. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Skinforia Serum Foundation in 28 Medium Neutral.
4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 30N Amber
SephoraYour shade $68 at Sephora
Well People Skinforia Serum Foundation 28 Medium Neutral
Ulta BeautyYour shade $68 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
