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Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier IV dupes and alternatives Westman Atelier

Fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Creamy Nude

The equivalent shade: scored on colour, depth and undertone only.

The match
Milani
Creamy Nude
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$55.01 less (81%)

Your shade $68 at Sephora · product price; shade not separately priced · lowest price $11.97 at Amazon

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 140

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Fenty Beauty
140
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$44SephoraSephora
$24 less (35%)

Your shade $68 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $44SephoraSephora$24 less (35%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $21.49Ulta BeautyUlta Beauty$46.51 less (68%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $39SephoraSephora$29 less (43%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: taupe shade with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$38 less (56%)

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than medium coverage

    Low confidence· Digital match

    View match
  5. #7 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 28 Ivory
    Shade match 97
    $39Ulta BeautyUlta Beauty(product price)$29 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for normal skin

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    420 True Beige
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$49.01 less (72%)

    Matches: Very close colourSame natural finishClaims 32-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Vanish Seamless Finish Foundation Stick

    9 Golden Natural
    Shade match 86
    $49SephoraSephora$19 less (28%)

    Matches: Very close colourSame natural finishClaims 12-hour wear

    Differences: Olive rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium, olive undertones

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $15.99Ulta BeautyUlta Beauty(product price)$52.01 less (76%)

    Matches: Very close colourSame warm undertoneClaims 24-hour wear

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Foundation

    5 Neutral
    Shade match 84
    $52SephoraSephora$16 less (24%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Creamy Vanilla
    Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$55.01 less (81%)

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  11. #13 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    215 Natural Ivory
    Shade match 75
    $14.99TargetTarget$53.01 less (78%)

    Matches: Same natural finishSame medium coverageNo drying alcohol listed

    Differences: Slightly lighterNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Contains listed fragrance

    Low confidence· Digital match

    View match
  12. #14 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Beige
    Shade match 93
    $12.99Ulta BeautyUlta Beauty$55.01 less (81%)

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  13. #15 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    315 Versatile Wheat II (W)
    Shade match 88
    $53Ulta BeautyUlta Beauty$15 less (22%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. #16 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    230 Versatile Ecru II (W)
    Shade match 88
    $53Ulta BeautyUlta Beauty$15 less (22%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    40 Natural Buff
    Shade match 85
    $18.99Ulta BeautyUlta Beauty$49.01 less (72%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for normal/dry/combination skin

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for normal/dry/combination skin

    Medium confidence· Digital match

    View match
  16. #18 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Cool
    Shade match 82
    $14Ulta BeautyUlta Beauty(product price)$54 less (79%)

    Matches: Very close colourBoth claim a skin-like finishClaims a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  17. #19 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    320 Versatile Amande III (N)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)$15 less (22%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    10 Porcelain
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$49.01 less (72%)

    Matches: Very close colourClaims 24-hour wearClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. #21 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Fair
    Shade match 90
    $14.40$36Ulta BeautyUlta Beauty$53.60 less (79%)

    Matches: Near-identical swatch colourClaims long-wearingClaims a lightweight feel

    Differences: Luminous rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  20. Shade match 85
    $69Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourClaims long-wearingNo drying alcohol listed

    Differences: Olive rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium, olive undertone

    Medium confidence· Digital match

    View match
  21. #23 · L.A. Girl

    Pro.Matte Foundation

    Ivory
    Shade match 87
    $10Ulta BeautyUlta Beauty$58 less (85%)

    Matches: Very close colourClaims long-wearingNo drying alcohol listed

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  22. #24 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 65
    $30TargetTarget$38 less (56%)

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than medium coverage

    Low confidence· Digital match

    View match
  23. #25 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Cool
    Shade match 77
    $14Ulta BeautyUlta Beauty(product price)$54 less (79%)

    Matches: Very close colourBoth claim a skin-like finishClaims a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  24. Shade match 80
    $14.59TargetTarget$53.41 less (79%)

    Matches: Claims a blurring effectClaims long-wearingNo drying alcohol listed

    Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Low confidence· Digital match

    View match
  25. #27 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 53
    $14.99TargetTarget$53.01 less (78%)

    Matches: Same natural finishSame medium coverageNo drying alcohol listed

    Differences: Slightly deeperNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    53
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Contains listed fragrance

    Low confidence· Digital match

    View match
  26. #28 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM1WARM
    Shade match 40
    $25Ulta BeautyUlta Beauty(product price)$43 less (63%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Described as light medium, yours as medium

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Described as light medium, yours as medium

    Retailer shade note: light medium with warm yellow undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as medium

    View match
  27. #29 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    230 Classic Beige
    Shade match 43
    $14.99TargetTarget$53.01 less (78%)

    Matches: Same natural finishSame medium coverageNo drying alcohol listed

    Differences: No skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    43
    Finish & visual result
    86
    Wear & performance
    50
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Contains listed fragrance

    Low confidence· Digital match

    View match
  28. #30 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light+ Neutral Warm 170
    Shade match 40
    $45SephoraSephora$23 less (34%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Described as light, yours as medium

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as light, yours as medium

    Retailer shade note: Light+ with peachy golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick Atelier IV (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 1

    • Close colour
    • Fair · Warm · peach undertone

    $22

  2. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Close colour
    • Fair · Warm undertone

    $36

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Close colour
    • Fair · Warm · peach undertone

    $42

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 46 Golden Neutral

    Clinique Even Better All-Over Concealer + Eraser, shade WN 46 Golden Neutral

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $22

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Close colour
    • Light · Warm undertone

    $12.99

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Beige

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Beige

    • Close colour
    • Light · Warm · golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier IV. Every attribute compared, with its share of the score.

ComparedYour shadeAtelier IVClosest shade matchCreamy NudeScore
Shade match55% of overall98
Colour97#e8c8a1#eac9a4Looks identicalColour difference 0.9 (0 is identical)
Depth99FairFairSameDepth difference: 0.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 78/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude.

Same or better

  • $55.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims long-wearing
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 140, against Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick in Atelier IV. Every attribute compared, with its share of the score.

ComparedYour shadeAtelier IVClosest overall alternative140Score
Shade match55% of overall95
Colour92#e8c8a1#f0cea9Very close colourColour difference 1.9 (0 is identical)
Depth94FairFairSameDepth difference: 3.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 140.

Same or better

  • $24 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims long-wearing
  • Claims transfer resistance
  • No drying alcohol listed

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Creamy Nude

Match price
$12.99Ulta BeautyUlta Beauty
$55.01 less (81%)

Your shade $68 at Sephora · product price; shade not separately priced · lowest price $11.97 at Amazon

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 140

Best price
$44SephoraSephora
$24 less (35%)

Your shade $68 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.