Beautler.Your beauty butler

High Impact Shadow Play Eye Shadow + Definer Rum + Cola dupes and alternatives Clinique

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Nudestix Magnetic Matte Eye Color Chocolate

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Clinique
Rum + ColaChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Metallic · Opaque
The match
Nudestix
Chocolate
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte
Shade match
96out of 100
Colour
94
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$29Ulta BeautyUlta Beauty
$8 less (22%)

Your shade $37 at Ulta Beauty

Closest overall alternative: Clinique Chubby Stick Eye Shadow Tint For Eyes Lots o' Latte

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Clinique
Rum + ColaChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Metallic · Opaque
The match
Clinique
Lots o' Latte
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Metallic · Buildable
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish, pigmentation & format)
83
Wear (Wear & performance)
60
Comfort (Comfort & skin suitability)
70
Best price
$29Ulta BeautyUlta Beauty
$8 less (22%)

Your shade $37 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Gilded Eyeshadow Sticks

    Terra
    Shade match 81
    $11.99Ulta BeautyUlta Beauty$25.01 less (68%)

    Matches: Same finish: metallicSame longevity: 12-hour wearBoth claim crease resistance

    Differences: Cream rather than powder (format)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    88
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 17% ingredient overlap

    Differences: Cream rather than powder (format)

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    French Fries
    Shade match 88
    $5.99WalgreensWalgreens$31.01 less (84%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Stick rather than powder (format)Long-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    88
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Close colour · Metallic

    Ingredients (not scored): 16% ingredient overlap

    Differences: Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Sienna
    Shade match 86
    $25SephoraSephora$12 less (32%)

    Matches: Same pigmentation: opaqueBoth claim crease resistanceBoth claim waterproof

    Differences: Cream rather than powder (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  4. #6 · MERIT

    Solo Shadow Cream Eyeshadow

    Sartorial
    Shade match 86
    $26SephoraSephora$11 less (30%)

    Matches: Very close colourSame longevity: 12-hour wearBoth claim crease resistance

    Differences: Bronze rather than brownBuildable rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    74
    Wear & performance
    100
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Bronze rather than brown · Buildable rather than opaque (pigmentation) · Cream rather than powder (format)

    Retailer shade note: bronze

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Matte Eyeshadow

    Espresso
    Shade match 70
    $26Ulta BeautyUlta Beauty$11 less (30%)

    Matches: Same finish: metallicSame pigmentation: opaqueSame format: powder

    Differences: Noticeably different swatch colourLighterDoes not claim waterproof

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    78
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim waterproof

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Chestnut
    Shade match 80
    $25SephoraSephora$12 less (32%)

    Matches: Same pigmentation: opaqueBoth claim crease resistanceBoth claim waterproof

    Differences: LighterCream rather than powder (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: midtone brown

    Medium confidence· Digital match

    View match
  7. #9 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Nude

    Matched on the Drift pan

    Shade match 79
    $48Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same pigmentation: opaqueSame format: powder

    Differences: Not listed rather than 12-hour wear (longevity)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    I Love You A Latte

    Matched on pan 3

    Shade match 69
    $4Ulta BeautyUlta Beauty$33 less (89%)

    Matches: Same finish: metallicSame pigmentation: opaqueSame format: powder

    Differences: LighterBronze rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Lighter · Bronze rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  9. #11 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    110 Act Natural
    Shade match 89
    $29SephoraSephora$8 less (22%)

    Matches: Same pigmentation: opaqueSame format: powderBoth claim crease resistance

    Differences: Matte rather than metallic (finish)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    38
    Wear & performance
    95
    Comfort & skin suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than metallic (finish)

    Retailer shade note: matte cinnamon

    Medium confidence· Digital match

    View match
  10. #12 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Golden Bronze
    Shade match 78
    $34SephoraSephora$3 less (8%)

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Bronze rather than brownBuildable rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    83
    Wear & performance
    68
    Comfort & skin suitability
    0

    Close colour · Metallic · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Bronze rather than brown · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: deep bronze sugar

    Medium confidence· Digital match

    View match
  11. Shade match 77
    $34SephoraSephora$3 less (8%)

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    83
    Wear & performance
    68
    Comfort & skin suitability
    0

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: a medium chocolate brown

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Caviar Stick Eyeshadow

    Mocha
    Shade match 75
    $34SephoraSephora$3 less (8%)

    Matches: Same pigmentation: opaqueBoth claim crease resistanceBoth claim waterproof

    Differences: Stick rather than powder (format)24-hour wear rather than 12-hour wear (longevity)Normal, Dry, Combination rather than sensitive (skin types)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    81
    Wear & performance
    68
    Comfort & skin suitability
    24

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 19% ingredient overlap

    Differences: Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: shimmering brown

    Medium confidence· Digital match

    View match
  13. #15 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Super Slate
    Shade match 71
    $25Ulta BeautyUlta Beauty(product price)$12 less (32%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: LighterTaupe rather than brownBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    74
    Wear & performance
    90
    Comfort & skin suitability
    70

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Taupe rather than brown · Buildable rather than opaque (pigmentation) · Stick rather than powder (format)

    Retailer shade note: pearl taupe

    Medium confidence· Digital match

    View match
  14. #16 · Ulta Beauty Collection

    Eyeshadow Singles

    Heartfelt
    Shade match 70
    $9Ulta BeautyUlta Beauty(product price)$28 less (76%)

    Matches: Same finish: metallicSame format: powder

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  15. #17 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Cool

    Matched on pan 3

    Shade match 71
    $48Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same pigmentation: opaqueSame format: powder

    Differences: Noticeably different swatch colourNot listed rather than 12-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    71
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  16. #18 · MERIT

    Solo Shadow Cream Eyeshadow

    Midcentury
    Shade match 70
    $26SephoraSephora$11 less (30%)

    Matches: Same longevity: 12-hour wearBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    74
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Cream rather than powder (format)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  17. #19 · Nudestix

    Magnetic Luminous Eye Color

    Immortal
    Shade match 65
    $29Ulta BeautyUlta Beauty$8 less (22%)

    Matches: Same finish: metallicBoth claim waterproof

    Differences: Noticeably different swatch colourBronze rather than brownStick rather than powder (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    88
    Wear & performance
    80
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Bronze rather than brown · Stick rather than powder (format) · Does not claim crease resistance

    Retailer shade note: warm golden bronze

    Medium confidence· Digital match

    View match
  18. Shade match 65
    $24SephoraSephora$13 less (35%)

    Matches: Same format: powderBoth claim crease resistanceClaims comfort

    Differences: LighterBronze rather than brownDoes not claim waterproof

    Score details
    Shade match
    65
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    53

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Bronze rather than brown · Does not claim waterproof · Normal, Dry, Sensitive rather than sensitive (skin types)

    Retailer shade note: warm bronze low-lit shimmer

    Medium confidence· Digital match

    View match
  19. #21 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Get Your Bag
    Shade match 72
    $12.99Ulta BeautyUlta Beauty$24.01 less (65%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: Bronze rather than brownStick rather than powder (format)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    74
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 16% ingredient overlap

    Differences: Bronze rather than brown · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: metallic bronze shade packed with multidimensional sparkle & a shimmer finish

    Medium confidence· Digital match

    View match
  20. #22 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Cup Of Joe
    Shade match 74
    $10.50Ulta BeautyUlta Beauty(product price)$26.50 less (72%)

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: Noticeably different swatch colourCream rather than powder (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    74
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Glitter

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: deep brown with small flecks of silver glitter

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    It's Fabstract
    Shade match 64
    $28Ulta BeautyUlta Beauty$9 less (24%)

    Matches: Same finish: metallicSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperCream rather than powder (format)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    90
    Wear & performance
    68
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cream rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: dark chocolate brown

    Medium confidence· Digital match

    View match
  22. #24 · Clinique

    All About Shadow Quad Eyeshadow

    Pink Chocolate

    Matched on pan 4

    Shade match 59
    $44Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same format: powderBoth claim crease resistanceSame skin types: sensitive

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  23. #25 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Confident Cocoa
    Shade match 93
    $25Ulta BeautyUlta Beauty(product price)$12 less (32%)

    Matches: Very close colourBoth claim crease resistanceBoth claim waterproof

    Differences: Matte rather than metallic (finish)Buildable rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    22
    Wear & performance
    90
    Comfort & skin suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than metallic (finish) · Buildable rather than opaque (pigmentation) · Stick rather than powder (format)

    Retailer shade note: matte deep neutral brown

    Medium confidence· Digital match

    View match
  24. #26 · Sephora Collection

    Colorful Eyeshadow

    212 Flame
    Shade match 67
    $8SephoraSephora$29 less (78%)

    Matches: Same pigmentation: opaqueSame format: powder

    Differences: Noticeably different swatch colourTerracotta rather than brownNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    89
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Terracotta rather than brown · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: warm copper orange glitter

    Medium confidence· Digital match

    View match
  25. #27 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Frappe
    Shade match 65
    $6Ulta BeautyUlta Beauty(product price)$31 less (84%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperStick rather than powder (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Slight colour difference · Metallic

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Stick rather than powder (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Dry rather than sensitive (skin types)

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  26. #28 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 6

    Shade match 89
    $16Ulta BeautyUlta Beauty$21 less (57%)

    Matches: Same pigmentation: opaque

    Differences: Matte rather than metallic (finish)Long-wearing rather than 12-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    89
    Finish, pigmentation & format
    38
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than metallic (finish) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  27. #29 · Hourglass

    Scattered Light Glitter Eyeshadow

    Burnish
    Shade match 70
    $30Ulta BeautyUlta Beauty$7 less (19%)

    Matches: Same pigmentation: opaqueClaims comfort

    Differences: Bronze rather than brownCream rather than powder (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Glitter · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Bronze rather than brown · Cream rather than powder (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: deep bronze

    Medium confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Crystal Eyes Shimmer Eyeshadow Stick

    Bronze
    Shade match 71
    $34Ulta BeautyUlta Beauty$3 less (8%)

    Matches: Same longevity: 12-hour wearBoth claim crease resistanceClaims hydration

    Differences: Noticeably different swatch colourSheer rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    65
    Wear & performance
    88
    Comfort & skin suitability
    13

    Slight colour difference · Glitter · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation) · Stick rather than powder (format) · Does not claim waterproof · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: sparkling deep brown with red pearl

    Medium confidence· Digital match

    View match
  29. #31 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Milk Chocolate / Midnight Brown

    Matched on the Milk Chocolate pan

    Shade match 66
    $43Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    83
    Wear & performance
    68
    Comfort & skin suitability
    0

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than 12-hour wear (longevity) · Normal, Dry, Combination rather than sensitive (skin types)

    Retailer shade note: a shimmering warm chocolate brown / a rich cool brown

    Medium confidence· Digital match

    View match
  30. #32 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    On the Horizon
    Shade match 90
    $30SephoraSephora$7 less (19%)

    Matches: Very close colourBoth claim crease resistanceBoth claim waterproof

    Differences: Natural rather than metallic (finish)Sheer rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    23
    Wear & performance
    85
    Comfort & skin suitability
    54

    Very close colour · Natural · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than metallic (finish) · Sheer rather than opaque (pigmentation) · Cream rather than powder (format) · Long-wearing rather than 12-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than sensitive (skin types)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: deep brown with cool undertones

    Medium confidence· Digital match

    View match
  31. #33 · L.A. Girl

    4Play Eye Shadow Quad Palette

    Seduce

    Matched on pan 4

    Shade match 89
    $6Ulta BeautyUlta Beauty$31 less (84%)

    Matches: Same pigmentation: opaqueSame format: powderClaims comfort

    Differences: Matte rather than metallic (finish)Not listed rather than 12-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    89
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than metallic (finish) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest shade match works

Nudestix Magnetic Matte Eye Color in Chocolate, against Clinique High Impact Shadow Play Eye Shadow + Definer in Rum + Cola. Every attribute compared, with its share of the score.

ComparedYour shadeRum + ColaClosest shade matchChocolateScore
Shade match55% of overall96
Colour94#7e543c#82553fVery close colourColour difference 1.5 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.2 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format35PowderStickDifferentStick rather than powder
Wear & performance10% of overall80
Longevity9512-hour wear11-hour wearClose11-hour wear claimed against 12-hour wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared0
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types0SensitiveOilyDifferentMarketed for different skin types
Overall match 64/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Nudestix Magnetic Matte Eye Color in Chocolate.

Same or better

  • $8 less
  • Very close colour
  • Both claim waterproof

Different

  • Matte finish instead of metallic
  • Stick format instead of powder
  • Does not claim crease resistance
  • Oily skin types instead of sensitive

Description and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedmilk chocolate brown
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Clinique Chubby Stick Eye Shadow Tint For Eyes in Lots o' Latte, against Clinique High Impact Shadow Play Eye Shadow + Definer in Rum + Cola. Every attribute compared, with its share of the score.

ComparedYour shadeRum + ColaClosest overall alternativeLots o' LatteScore
Shade match55% of overall88
Colour80#7e543c#745540Close colourColour difference 3.6 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.2 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall83
Finish100MetallicMetallicSameSame metallic finish
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format35PowderStickDifferentStick rather than powder
Wear & performance10% of overall60
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared70
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types100SensitiveSensitiveSameBoth marketed for sensitive skin
Overall match 83/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Chubby Stick Eye Shadow Tint For Eyes in Lots o' Latte.

Same or better

  • $8 less
  • Same finish: metallic
  • Claims comfort
  • Same skin types: sensitive

Different

  • Small colour difference on the swatch
  • Buildable pigmentation instead of opaque
  • Stick format instead of powder
  • Does not claim crease resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedNot listed
Basemoderate siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Nudestix Magnetic Matte Eye Color Chocolate

Best price
$29Ulta BeautyUlta Beauty
$8 less (22%)

Your shade $37 at Ulta Beauty

Closest overall alternative

Clinique Chubby Stick Eye Shadow Tint For Eyes Lots o' Latte

Best price
$29Ulta BeautyUlta Beauty
$8 less (22%)

Your shade $37 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.