Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $39 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than light coverage
Retailer shade note: deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than light coverageNot marketed for normal/oily skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than light coverage · Not marketed for normal/oily skin
Retailer shade note: deep neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$30.25 less (78%)Matches: Same light coverageBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertone
Close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than light coverageNot marketed for normal/oily skin
Close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than light coverage · Not marketed for normal/oily skin
Retailer shade note: deep neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than light coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $5 moreMatches: Same neutral undertoneClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than light coverage
Retailer shade note: deep
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishFull rather than light coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Full rather than light coverage · No blurring effect claimed
Retailer shade note: a neutral toned, deep shade
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (10%)Matches: Very close colourSame neutral undertoneSame light coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: deep dark with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty$22.01 less (56%)Matches: Very close colourSame light coverageClaims a skin-like finish
Differences: Slightly cooler undertoneRadiant rather than matte finish
Very close colour · Radiant · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Radiant rather than matte finish
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at Walmart
Target$13.99View at TargetUlta Beauty$16.99View at Ulta Beauty
Walgreens$16.99View at Walgreens
CVS$16.99View at CVSSephoraCosts $1 moreMatches: Same matte finishBoth claim a blurring effectClaims long-wearing
Differences: Slightly warmer undertoneMedium rather than light coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Medium rather than light coverage
Retailer shade note: deep warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$5 less (13%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural matte rather than matte finishBuildable rather than light coverageNo blurring effect claimed
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural matte rather than matte finish · Buildable rather than light coverage · No blurring effect claimed
Retailer shade note: deep shade with neutral-to-warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Same neutral undertoneBoth claim a lightweight feelAdds SPF 30
Differences: Natural rather than matte finishFull rather than light coverageNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Full rather than light coverage · No blurring effect claimed
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$21.01 less (54%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than light coverageNot marketed for normal/combination/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than light coverage · Not marketed for normal/combination/oily skin
Retailer shade note: very deep, neutral undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraSephoraCosts $10 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than light coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than light coverage
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $21 moreMatches: Same neutral undertoneBoth claim a blurring effectClaims long-wearing
Differences: Natural rather than matte finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than light coverage
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same neutral undertoneSame light coverageClaims a skin-like finish
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin
Close colour · Natural · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: deep with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $21 moreMatches: Same neutral undertoneBoth claim a blurring effectClaims long-wearing
Differences: Natural rather than matte finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than light coverage
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage
Retailer shade note: dark deep with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $7 moreMatches: Same neutral undertoneBoth claim a blurring effectClaims long-wearing
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin
Retailer shade note: dark deep to rich - neutral, slightly warm
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)$14 less (36%)Matches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than light coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than light coverage
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (10%)Matches: Very close colourSame light coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same matte finishBoth claim a blurring effectClaims 12-hour wear
Differences: Slightly warmer undertoneFull rather than light coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than light coverage
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same neutral undertoneBoth claim a blurring effectClaims long-wearing
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$15 less (38%)Matches: Same neutral undertoneSame matte finishClaims long-wearing
Differences: Full rather than light coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than light coverage · No blurring effect claimed
Retailer shade note: for the deepest darkest skin w/ neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$15 less (38%)Matches: Same neutral undertoneSame matte finishClaims long-wearing
Differences: Full rather than light coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than light coverage · No blurring effect claimed
Retailer shade note: for the deepest darkest skin w/ a neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $14 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneFull rather than light coverageNot marketed for combination skin
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Full rather than light coverage · Not marketed for combination skin
Retailer shade note: Deep with Red Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$21.01 less (54%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishFull rather than light coverageNo blurring effect claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than matte finish · Full rather than light coverage · No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSShowing 12 of 28 matches
The closest shade to Danessa Myricks Beauty Yummy Skin Blurring Balm Powder 11 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
9N
$38
6N1
$34
Ganache
$36
30NC
$30
17 Deep
$36
Espresso
$11.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498, against Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 498.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool, against Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in 11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 498
SephoraYour shade $39 at Sephora
Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
