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Vanish Airbrush Full Coverage Longwear Concealer Birch 1 dupes and alternatives Hourglass

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC10

The equivalent shade: scored on colour, depth and undertone only.

The match
MAC Cosmetics
NC10
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
95
Depth
98
Undertone
100
Best price
$30SephoraSephora
$9 less (23%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Vanilla

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Too Faced
Vanilla
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $34SephoraSephora$5 less (13%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  3. Shade match 90
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: very fair with neutral to rosy undertones

    High confidence· Digital match

    View match
  4. Shade match 88
    $36SephoraSephora$3 less (8%)

    Matches: Same neutral undertoneSame natural finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 92
    $14SephoraSephora$25 less (64%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    High confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 91
    $14SephoraSephora$25 less (64%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    High confidence· Digital match

    View match
  7. Shade match 89
    $34SephoraSephora$5 less (13%)

    Matches: Near-identical swatch colourSame natural finishBoth claim 16-hour wear

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: very fair with warm undertones

    High confidence· Digital match

    View match
  8. Shade match 94
    $36Ulta BeautyUlta Beauty$3 less (8%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishMedium-full rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    67

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: fairest with pink/neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 91
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 85
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  11. Shade match 84
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly lighterSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: fair with golden undertones

    High confidence· Digital match

    View match
  12. #14 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 02 Breeze
    Shade match 93
    $22$32SephoraSephora$17 less (44%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutral undertones

    High confidence· Digital match

    View match
  13. Shade match 83
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: fairest with rosy undertones

    High confidence· Digital match

    View match
  14. Shade match 82
    $30Ulta BeautyUlta Beauty(product price)$9 less (23%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: very fair with cool undertones

    High confidence· Digital match

    View match
  15. #17 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip
    Shade match 89
    $22$32SephoraSephora$17 less (44%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutral undertones

    High confidence· Digital match

    View match
  16. Shade match 89
    $30SephoraSephora$9 less (23%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    90

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  17. #19 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Shade match 84
    $32SephoraSephora$7 less (18%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  18. #20 · NARS

    Radiant Creamy Concealer

    Affogato
    Shade match 85
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: L1.25 - very light with cool undertones

    High confidence· Digital match

    View match
  19. #21 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 20 Fair
    Shade match 86
    $22$32SephoraSephora$17 less (44%)

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutral undertones

    High confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Fair
    Shade match 84
    $12Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  21. Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 91
    $42SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 28 Ivory
    Shade match 84
    $22$32SephoraSephora$17 less (44%)

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutral undertones

    High confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Warm
    Shade match 77
    $8Ulta BeautyUlta Beauty$31 less (79%)

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneSatin rather than natural finish

    Score details
    Shade match
    77
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Satin rather than natural finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  25. #27 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 79
    $32SephoraSephora$7 less (18%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    High confidence· Digital match

    View match
  26. #28 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5N
    Shade match 90
    $31Ulta BeautyUlta Beauty$8 less (21%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Slightly deeperLuminous rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Luminous rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for very fair neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  27. Shade match 85
    $42SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair with neutral undertone

    High confidence· Digital match

    View match
  28. Shade match 91
    $35SephoraSephora$4 less (10%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very fair skin with neutral cool undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Hourglass Vanish Airbrush Full Coverage Longwear Concealer Birch 1 (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Hourglass Vanish Seamless Finish Foundation Stick

    3 Porcelain

    Hourglass Vanish Seamless Finish Foundation Stick, shade 3 Porcelain

    • Slight colour difference
    • Light · Neutral undertone

    $49

Closest foundations

  1. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair Light 5 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Fair Light 5 Neutral

    • Looks identical
    • Fair · Neutral undertone

    $41

  2. Youngblood Loose Mineral Foundation

    Neutral

    Youngblood Loose Mineral Foundation, shade Neutral

    • Looks identical
    • Fair · Neutral undertone

    $50

  3. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    1 Fair

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 1 Fair

    • Looks identical
    • Very fair · Neutral undertone

    $48

  4. Monika Blunder Beauty Blunder Cover Foundation/Concealer

    Shade: 1 - Eins

    Monika Blunder Beauty Blunder Cover Foundation/Concealer, shade Shade: 1 - Eins

    • Looks identical
    • Fair · Neutral undertone

    $26

  5. NARS Light Reflecting Foundation

    Mont Blanc

    NARS Light Reflecting Foundation, shade Mont Blanc

    • Looks identical
    • Very fair · Neutral undertone

    $55

  6. Dior Forever Skin Glow Foundation

    0.5N Neutral

    Dior Forever Skin Glow Foundation, shade 0.5N Neutral

    • Looks identical
    • Fair · Neutral undertone

    $60

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10, against Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Birch 1. Every attribute compared, with its share of the score.

ComparedYour shadeBirch 1Closest shade matchNC10Score
Shade match55% of overall96
Colour95#f3cfb5#f3d3baLooks identicalColour difference 1.5 (0 is identical)
Depth98FairVery fairCloseDepth difference: 1.5
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity2016-hour wear36-hour wearDifferent36-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10.

Same or better

  • $9 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla, against Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Birch 1. Every attribute compared, with its share of the score.

ComparedYour shadeBirch 1Closest overall alternativeVanillaScore
Shade match55% of overall92
Colour88#f3cfb5#fbd4b3Very close colourColour difference 2.5 (0 is identical)
Depth96FairVery fairCloseDepth difference: 2.7
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 88/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla.

Same or better

  • $3 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC10

Best price
$30SephoraSephora
$9 less (23%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Vanilla

Best price
$36SephoraSephora
$3 less (8%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.