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Vanish Airbrush Full Coverage Longwear Concealer Mocha 11 dupes and alternatives Hourglass

Deep · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 22NW

The equivalent shade and the most similar concealer overall.

The match
Milk Makeup
22NW
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
85
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
95
Depth
98
Undertone
70
High confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$9 less (23%)

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $30Ulta BeautyUlta Beauty$9 less (23%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterWarm rather than olive undertoneBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with warm undertones

    High confidence· Digital match

    View match
  2. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53G deep golden
    Shade match 84
    $32SephoraSephora$7 less (18%)

    Matches: Same olive undertoneSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  3. Shade match 88
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: deep with neutral golden undertones

    High confidence· Digital match

    View match
  4. Shade match 87
    $30SephoraSephora$9 less (23%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: very deep with neutral undertones

    High confidence· Digital match

    View match
  5. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    530N
    Shade match 80
    $24SephoraSephora$15 less (38%)

    Matches: Both claim a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with neutral red undertones

    High confidence· Digital match

    View match
  6. #7 · Rare Beauty

    Liquid Touch Brightening Concealer

    520W
    Shade match 79
    $24SephoraSephora$15 less (38%)

    Matches: Both claim a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with warm golden undertones

    High confidence· Digital match

    View match
  7. Shade match 75
    $30Ulta BeautyUlta Beauty(product price)$9 less (23%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than olive undertoneBuildable rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    85
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  8. Shade match 72
    $36SephoraSephora$3 less (8%)

    Matches: Same natural finishSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57S rich sand
    Shade match 77
    $32SephoraSephora$7 less (18%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Warm rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    High confidence· Digital match

    View match
  10. #11 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C10
    Shade match 86
    $16.99Ulta BeautyUlta Beauty(product price)$22.01 less (56%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Warm rather than olive undertoneRadiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than olive undertone · Radiant rather than natural finish · No blurring effect claimed · Not marketed for normal/dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. Shade match 82
    $30SephoraSephora$9 less (23%)

    Matches: Same full coverageBoth claim a blurring effectClaims transfer resistance

    Differences: Warm rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: deep with warm golden undertones

    High confidence· Digital match

    View match
  12. #13 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 85
    $14.99Ulta BeautyUlta Beauty$24.01 less (62%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. Shade match 83
    $32SephoraSephora$7 less (18%)

    Matches: Both claim a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Warm rather than olive undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for normal skin

    Retailer shade note: deep with golden undertones

    High confidence· Digital match

    View match
  14. #15 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Camel
    Shade match 77
    $12Ulta BeautyUlta Beauty(product price)$27 less (69%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  15. Shade match 68
    $36SephoraSephora$3 less (8%)

    Matches: Same natural finishSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    68
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $35SephoraSephora$4 less (10%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for deep skin with neutral to golden undertones

    Medium confidence· Digital match

    View match
  17. #18 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57G rich golden
    Shade match 74
    $32SephoraSephora$7 less (18%)

    Matches: Same olive undertoneSame full coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    High confidence· Digital match

    View match
  18. #19 · Tarte

    Shape Tape Full Coverage Matte Concealer

    54H deep honey
    Shade match 74
    $32SephoraSephora$7 less (18%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Warm rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Warm rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  19. Shade match 74
    $38SephoraSephora$1 less (3%)

    Matches: Same natural finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle brown undertones

    Medium confidence· Digital match

    View match
  20. Shade match 77
    $30SephoraSephora$9 less (23%)

    Matches: Same full coverageBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly deeperNeutral rather than olive undertoneMatte rather than natural finish

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: very deep with warm neutral undertones

    High confidence· Digital match

    View match
  21. #22 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 71
    $32SephoraSephora$7 less (18%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly lighterWarm rather than olive undertoneMatte rather than natural finish

    Score details
    Shade match
    71
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  22. Shade match 71
    $38SephoraSephora$1 less (3%)

    Matches: Same natural finishSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    High confidence· Digital match

    View match
  23. Shade match 75
    $30SephoraSephora$9 less (23%)

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for very deep skin w/ neutral undertones

    High confidence· Digital match

    View match
  24. Shade match 70
    $38SephoraSephora$1 less (3%)

    Matches: Same natural finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle red undertones

    High confidence· Digital match

    View match
  25. Shade match 79
    $42SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 71
    $36Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Both claim a skin-like finishBoth claim 16-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishMedium-full rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    67

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 69
    $38SephoraSephora$1 less (3%)

    Matches: Same natural finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterWarm rather than olive undertoneNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  28. Shade match 78
    $42SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 75
    $32SephoraSephora$7 less (18%)

    Matches: Both claim a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterWarm rather than olive undertoneMatte rather than natural finish

    Score details
    Shade match
    75
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Warm rather than olive undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for normal skin

    Retailer shade note: deep with golden undertones

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to Hourglass Vanish Airbrush Full Coverage Longwear Concealer Mocha 11 (Deep · Olive · warm olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Hourglass Vanish Seamless Finish Foundation Stick

    16 Walnut

    Hourglass Vanish Seamless Finish Foundation Stick, shade 16 Walnut

    • Nearest in this range
    • Deep · Warm undertone

    $49

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    425

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 425

    • Looks identical
    • Deep · Olive · warm olive undertone

    $44

  2. Ulta Beauty Collection Complexion Crush Foundation

    Dark Olive

    Ulta Beauty Collection Complexion Crush Foundation, shade Dark Olive

    • Looks identical
    • Deep · Olive undertone

    $16

  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    445

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 445

    • Very close colour
    • Deep · Olive · warm olive undertone

    $40

  4. NARS Light Reflecting Foundation

    New Caledonia

    NARS Light Reflecting Foundation, shade New Caledonia

    • Very close colour
    • Deep · Olive undertone

    $55

  5. NARS Natural Radiant Longwear Foundation

    Iguacu - Dark 3

    NARS Natural Radiant Longwear Foundation, shade Iguacu - Dark 3

    • Very close colour
    • Deep · Olive undertone

    $55

  6. L'Oréal Paris Lumi Le Glow Skin Tint

    310 Warm

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 310 Warm

    • Looks identical
    • Deep · Warm undertone

    $16.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 22NW, against Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Mocha 11. Every attribute compared, with its share of the score.

ComparedYour shadeMocha 11Closest match22NWScore
Shade match55% of overall89
Colour95#8f5529#92572fVery close colourColour difference 1.5 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone70Olive · warm oliveNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 22NW.

Same or better

  • $9 less
  • Very close colour
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy 22NW

Match price
$30Ulta BeautyUlta Beauty
$9 less (23%)

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.