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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 36 Light Medium dupes and alternatives Jane Iredale

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Bisque

The equivalent shade: scored on colour, depth and undertone only.

The match
MERIT
Bisque
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$18 less (32%)

Your shade $56 at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation C4.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
C4.5
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
88out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
82
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Match price
$46Ulta BeautyUlta Beauty
$10 less (18%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Shade match 92
    $49Ulta BeautyUlta Beauty$7 less (13%)

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $49SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Slightly warmer undertoneLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: Light medium with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $38SephoraSephora$18 less (32%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for combination/oily skin · No SPF

    Retailer shade note: light medium, neutral to cool

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $38Ulta BeautyUlta Beauty(product price)$18 less (32%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    51
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW25
    Shade match 87
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  12. Shade match 98
    $45Ulta BeautyUlta Beauty(product price)$11 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · No SPF

    Retailer shade note: level-three light with a neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Light
    Shade match 92
    $17.99Ulta BeautyUlta Beauty$38.01 less (68%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: 3 light

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $52SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light medium yellow

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $63Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  16. #18 · Palladio Beauty

    Skin Tint

    Fair Porcelain
    Shade match 88
    $15.99Ulta BeautyUlta Beauty$40.01 less (71%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Dewy rather than radiant finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    50

    Very close colour · Dewy · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Dewy rather than radiant finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light medium skintones with cool rosy undertones

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  19. Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  20. #22 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 145W
    Shade match 87
    $12$16Ulta BeautyUlta Beauty$44 less (79%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  21. #23 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same buildable coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  22. #24 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same neutral undertoneSame buildable coverageBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 95
    $39SephoraSephora$17 less (30%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    51
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  24. Shade match 92
    $44SephoraSephora$12 less (21%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  25. #27 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Near-identical swatch colourBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  26. #28 · Live Tinted

    HUESTICK Complexion Stick

    11 Medium
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    63
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than buildable coverage · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  27. #29 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 88
    $16Ulta BeautyUlta Beauty$40 less (71%)

    Matches: Near-identical swatch colourBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Very close colourBoth claim a skin-like finishClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 36 Light Medium (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $32

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Bisque, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 36 Light Medium. Every attribute compared, with its share of the score.

ComparedYour shade36 Light MediumClosest shade matchBisqueScore
Shade match55% of overall99
Colour98#ce9b74#cd9a71Looks identicalColour difference 0.7 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Bisque.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs unknown-based; silicone moderate vs moderate

Why the closest overall alternative works

MAC Cosmetics Studio Radiance Serum Powered Foundation in C4.5, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 36 Light Medium. Every attribute compared, with its share of the score.

ComparedYour shade36 Light MediumClosest overall alternativeC4.5Score
Shade match55% of overall98
Colour96#ce9b74#d09972Looks identicalColour difference 1.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in C4.5.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Bisque

Best price
$38SephoraSephora
$18 less (32%)

Your shade $56 at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Radiance Serum Powered Foundation C4.5

Match price
$46Ulta BeautyUlta Beauty
$10 less (18%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.