Beautler.Your beauty butler

Skintuition SPF 30 Radiance-Boosting Liquid Foundation 58 Medium Dark dupes and alternatives Jane Iredale

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sienna

The equivalent shade: scored on colour, depth and undertone only.

The match
MERIT
Sienna
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$18 less (32%)

Your shade $56 at Ulta Beauty

Closest overall alternative: Palladio Beauty Build + Blend Foundation Stick Warm Caramel

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Palladio Beauty
Warm Caramel
Depth and undertone: Tan · Warm
Finish and coverage: Medium coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
86
Wear (Wear & performance)
85
Skin (Skin suitability)
50
Best price
$14.99Ulta BeautyUlta Beauty
$41.01 less (73%)

Your shade $56 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 97
    $60SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: medium deep with warm undertones

    High confidence· Digital match

    View match
  2. #4 · Well People

    Skinforia Serum Foundation

    36 Tan Warm
    Shade match 94
    $21$30Ulta BeautyUlta Beauty$35 less (63%)

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    High confidence· Digital match

    View match
  3. #5 · Haleys Beauty

    Re-form Luminous Skin Foundation

    7.00 Tan - Dark
    Shade match 87
    $39Ulta BeautyUlta Beauty$17 less (30%)

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageDoes not claim colour stabilityNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    85
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF

    Retailer shade note: 7.00 Tan - Dark

    Medium confidence· Digital match

    View match
  4. #6 · Palladio Beauty

    Skin Tint

    Tan Honey
    Shade match 97
    $15.99Ulta BeautyUlta Beauty$40.01 less (71%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Dewy rather than radiant finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    50

    Looks identical · Dewy · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Dewy rather than radiant finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: medium-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $17.99Ulta BeautyUlta Beauty(product price)$38.01 less (68%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    20 N
    Shade match 86
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    85
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  8. Shade match 97
    $49SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Dior

    Forever Skin Glow Foundation

    5W Warm
    Shade match 92
    $60SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W9 Warm Medium Deep
    Shade match 97
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  11. #13 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Shade match 92
    $38SephoraSephora$18 less (32%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    69
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry skin · No SPF

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 23
    Shade match 91
    $69Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium deep with golden olive undertones

    High confidence· Digital match

    View match
  13. #15 · TIRTIR

    Mask Fit AI Filter Cushion

    39W CARAMEL
    Shade match 93
    $25Ulta BeautyUlta Beauty(product price)$31 less (55%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    63
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium deep with warm undertone

    Medium confidence· Digital match

    View match
  14. #16 · Armani Beauty

    Luminous Silk Foundation

    9.1
    Shade match 96
    $69SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: tan, warm peach

    High confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    45 Tan Warm
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$48 less (86%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  16. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Matte rather than radiant finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: medium-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  17. Shade match 99
    $53SephoraSephora$3 less (5%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    99
    Finish & visual result
    63
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Not marketed for combination/dry skin · Contains drying alcohol · No SPF

    Retailer shade note: Medium-Deep with Golden Undertones

    High confidence· Digital match

    View match
  18. #20 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium Deep 24
    Shade match 87
    $69SephoraSephoraCosts $13 more

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: medium deep with golden neutral undertones

    High confidence· Digital match

    View match
  19. #21 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Neutral
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$42 less (75%)

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF

    High confidence· Digital match

    View match
  20. #22 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 200 N
    Shade match 87
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: tan with neutral undertones

    High confidence· Digital match

    View match
  21. Shade match 75
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneLight rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    75
    Finish & visual result
    94
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than buildable coverage · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: tan with cool undertones

    High confidence· Digital match

    View match
  22. #24 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    35N Toffee
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: medium-deep with yellow undertones

    Medium confidence· Digital match

    View match
  23. #25 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    27W Leader
    Shade match 88
    $47SephoraSephora$9 less (16%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium-deep warm-olive

    Medium confidence· Digital match

    View match
  24. Shade match 94
    $49Ulta BeautyUlta Beauty$7 less (13%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than radiant finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  25. Shade match 92
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    60
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  26. Shade match 89
    $17.99Ulta BeautyUlta Beauty$38.01 less (68%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: 7 tan

    Medium confidence· Digital match

    View match
  27. Shade match 83
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for tan skin with neutral undertones

    High confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    7-8 Tan-Deep
    Shade match 92
    $20.99Ulta BeautyUlta Beauty(product price)$35.01 less (63%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  29. #31 · L.A. Girl

    Pro.Matte Foundation

    Golden Bronze
    Shade match 97
    $10Ulta BeautyUlta Beauty$46 less (82%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    42
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 58 Medium Dark (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Very close colour
    • Tan · Warm · yellow undertone

    $31

  4. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Looks identical
    • Tan

    $14.99

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 32 Medium Golden

    • Close colour
    • Tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 58 Medium Dark. Every attribute compared, with its share of the score.

ComparedYour shade58 Medium DarkClosest shade matchSiennaScore
Shade match55% of overall99
Colour98#ac7345#ae7345Looks identicalColour difference 0.6 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sienna.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs unknown-based; silicone moderate vs moderate

Why the closest overall alternative works

Palladio Beauty Build + Blend Foundation Stick in Warm Caramel, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 58 Medium Dark. Every attribute compared, with its share of the score.

ComparedYour shade58 Medium DarkClosest overall alternativeWarm CaramelScore
Shade match55% of overall96
Colour95#ac7345#b0774aVery close colourColour difference 1.5 (0 is identical)
Depth96TanTanSameDepth difference: 2.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Palladio Beauty Build + Blend Foundation Stick in Warm Caramel.

Same or better

  • $41.01 less
  • Very close colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim colour stability
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs unknown-based; silicone moderate vs high

Where to buy

Closest shade match

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sienna

Best price
$38SephoraSephora
$18 less (32%)

Your shade $56 at Ulta Beauty

Closest overall alternative

Palladio Beauty Build + Blend Foundation Stick Warm Caramel

Best price
$14.99Ulta BeautyUlta Beauty
$41.01 less (73%)

Your shade $56 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.