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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 26 Light dupes and alternatives Jane Iredale

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 180 Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
180 Medium Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Match price
$18.99Ulta BeautyUlta Beauty
$37.01 less (66%)

Your shade $56 at Ulta Beauty · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 4 Fair

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Charlotte Tilbury
4 Fair
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
88out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
94
Wear (Wear & performance)
85
Skin (Skin suitability)
60
Best price
$48SephoraSephora
$8 less (14%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Cool
    Shade match 98
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    69
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Cool
    Shade match 97
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    69
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $52SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C4 Cool Light Medium
    Shade match 97
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Latte 300N
    Shade match 89
    $37SephoraSephora$19 less (34%)

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Light-Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Light 1C
    Shade match 98
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: Light with cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$40.01 less (71%)

    Matches: Near-identical swatch colourSame radiant finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Forever Skin Glow Foundation

    3N Neutral
    Shade match 88
    $60SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame radiant finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Chanel

    LES BEIGES Water-Fresh Tint

    LIGHT DEEP
    Shade match 89
    $72Ulta BeautyUlta BeautyCosts $16 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim a lightweight feel

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: light-deep shade

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $41Ulta BeautyUlta Beauty$15 less (27%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Both claim long-wearing

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    100
    Skin suitability
    80

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin · No SPF

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $49SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Cushion Foundation

    250 Neutral
    Shade match 88
    $19.99Ulta BeautyUlta Beauty(product price)$36.01 less (64%)

    Matches: Near-identical swatch colourSame buildable coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    69
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Does not claim colour stability · No SPF

    High confidence· Digital match

    View match
  13. Shade match 90
    $60SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame radiant finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: light, neutral

    High confidence· Digital match

    View match
  14. #16 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$26 less (46%)

    Matches: Same buildable coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  15. Shade match 84
    $48SephoraSephora$8 less (14%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for light skintone with with neutral warm undertones

    High confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 79
    $30TargetTarget$26 less (46%)

    Matches: Same buildable coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Low confidence· Digital match

    View match
  17. Shade match 77
    $58SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: light with golden undertones

    High confidence· Digital match

    View match
  18. #20 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Light Cool
    Shade match 78
    $42Ulta BeautyUlta Beauty$14 less (25%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No SPF

    Retailer shade note: light beige with pinky -peach undertone for light to medium skin

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N4 Neutral Light Medium
    Shade match 88
    $13.99Ulta BeautyUlta Beauty$42.01 less (75%)

    Matches: Near-identical swatch colourBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Face Tape Full Coverage Foundation

    29N Light-Medium Neutral
    Shade match 97
    $42Ulta BeautyUlta Beauty$14 less (25%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  21. #23 · Dior

    Forever Skin Glow Foundation

    3W Warm
    Shade match 79
    $60SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame radiant finishSame buildable coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: light to medium skin with warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)$11 less (20%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for light neutral skin with a peach hue

    High confidence· Digital match

    View match
  23. #25 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 11N
    Shade match 88
    $42SephoraSephora$14 less (25%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Light Medium with Neutral Undertones

    High confidence· Digital match

    View match
  24. #26 · Well People

    Supernatural Complexion Stick

    16 Light Neutral
    Shade match 88
    $18.20$26Ulta BeautyUlta Beauty$37.80 less (68%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  25. #27 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 40 W
    Shade match 78
    $49SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  26. Shade match 78
    $52SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: light peach

    High confidence· Digital match

    View match
  27. Shade match 78
    $52SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: fair light peach

    Medium confidence· Digital match

    View match
  28. Shade match 83
    $81Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 26 Light (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Looks identical
    • Light · Cool · rosy undertone

    $30

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Very close colour
    • Light medium · Cool · pink undertone

    $22

  6. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Very close colour
    • Light · Cool · pink undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 26 Light. Every attribute compared, with its share of the score.

ComparedYour shade26 LightClosest shade match180 Medium CoolScore
Shade match55% of overall99
Colour98#e4ae88#e3ac87Looks identicalColour difference 0.7 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.9
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall60
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall58
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 180 Medium Cool.

Same or better

  • $37.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • Does not claim colour stability
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 4 Fair, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 26 Light. Every attribute compared, with its share of the score.

ComparedYour shade26 LightClosest overall alternative4 FairScore
Shade match55% of overall88
Colour95#e4ae88#ebb087Looks identicalColour difference 1.4 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 88/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 4 Fair.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same radiant finish
  • Light rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs oil-based; silicone moderate vs moderate

Where to buy

Closest shade match

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 180 Medium Cool

Match price
$18.99Ulta BeautyUlta Beauty
$37.01 less (66%)

Your shade $56 at Ulta Beauty · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 4 Fair

Best price
$48SephoraSephora
$8 less (14%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.