Beautler.Your beauty butler

Skintuition SPF 30 Radiance-Boosting Liquid Foundation 80 Deeper dupes and alternatives Jane Iredale

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 10.5-11 Rich Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
10.5-11 Rich Deep
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Radiant · Light coverage
Shade match
96out of 100
Colour
99
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$20.99Ulta BeautyUlta Beauty
$35.01 less (63%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 9.6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Naked Sundays
Shade 9.6
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Light-medium coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
55
Skin (Skin suitability)
100
Match price
$38Ulta BeautyUlta Beauty
$18 less (32%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $36SephoraSephora$20 less (36%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: deep / rich - neutral

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $15.99Ulta BeautyUlta Beauty(product price)$40.01 less (71%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 290 C
    Shade match 95
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    59N Rich Neutral
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF

    Retailer shade note: rich espresso with red undertone for deep dark skin

    High confidence· Digital match

    View match
  6. Shade match 95
    $44SephoraSephora$12 less (21%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Both claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    85
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: medium deep

    Medium confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    29.5 N
    Shade match 86
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    85
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $58SephoraSephoraCosts $2 more

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    Mali
    Shade match 90
    $55Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible Cushion Foundation

    420 Cool
    Shade match 94
    $19.99Ulta BeautyUlta Beauty(product price)$36.01 less (64%)

    Matches: Very close colourSame cool undertoneSame buildable coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    69
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · No SPF

    High confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Very Deep
    Shade match 94
    $17.99Ulta BeautyUlta Beauty$38.01 less (68%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: 11 very deep

    Medium confidence· Digital match

    View match
  12. Shade match 83
    $36SephoraSephora$20 less (36%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin · No SPF

    Retailer shade note: rich - neutral

    Medium confidence· Digital match

    View match
  13. Shade match 94
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin · No SPF

    Retailer shade note: deepest with rosy undertones

    High confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C10 Cool Deep
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  15. Shade match 92
    $40SephoraSephora$16 less (29%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: rich skin tones with cool undertones

    High confidence· Digital match

    View match
  16. Shade match 87
    $46SephoraSephora$10 less (18%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: deep to rich - neutral, slightly golden

    High confidence· Digital match

    View match
  17. Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$40.01 less (71%)

    Matches: Very close colourSame radiant finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · NARS

    Light Reflecting Foundation

    Port Louis
    Shade match 86
    $55SephoraSephora$1 less (2%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone

    High confidence· Digital match

    View match
  19. #21 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 9.3
    Shade match 84
    $38Ulta BeautyUlta Beauty(product price)$18 less (32%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLight-medium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Light-medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: rich

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    10-12 Very Deep
    Shade match 94
    $20.99Ulta BeautyUlta Beauty$35.01 less (63%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    450 Rich Cool
    Shade match 94
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    60
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Contains drying alcohol · No SPF

    High confidence· Digital match

    View match
  22. #24 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10C
    Shade match 90
    $35Ulta BeautyUlta Beauty(product price)$21 less (38%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Light rather than buildable coverage · Does not claim colour stability · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: deep with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $46SephoraSephora$10 less (18%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: deep to rich - neutral, slightly warm golden

    High confidence· Digital match

    View match
  24. #26 · TIRTIR

    Mask Fit AI Filter Cushion

    49N DEEP CHESTNUT
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)$31 less (55%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    63
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  25. Shade match 87
    $46SephoraSephora$10 less (18%)

    Matches: Very close colourBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: deep skin with neutral/deep red undertones

    High confidence· Digital match

    View match
  26. Shade match 86
    $63Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  27. Shade match 83
    $52SephoraSephora$4 less (7%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  28. #30 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 300 N
    Shade match 84
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 80 Deeper (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Very close colour
    • Very deep · Cool undertone

    $38

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Looks identical
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Cool undertone

    $36

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Looks identical
    • Rich deep · Neutral undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 10.5-11 Rich Deep, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 80 Deeper. Every attribute compared, with its share of the score.

ComparedYour shade80 DeeperClosest shade match10.5-11 Rich DeepScore
Shade match55% of overall96
Colour99#633320#633421Looks identicalColour difference 0.4 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 10.5-11 Rich Deep.

Same or better

  • $35.01 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Same radiant finish
  • Light rather than buildable coverage

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 9.6, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 80 Deeper. Every attribute compared, with its share of the score.

ComparedYour shade80 DeeperClosest overall alternativeShade 9.6Score
Shade match55% of overall95
Colour98#633320#61321eLooks identicalColour difference 0.7 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared86
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage100BuildableLight-mediumCloseLight-medium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 9.6.

Same or better

  • $18 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Light-medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • SPF 50 instead of SPF 30

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim colour stability

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 50
OverlapPowder-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 10.5-11 Rich Deep

Match price
$20.99Ulta BeautyUlta Beauty
$35.01 less (63%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 9.6

Match price
$38Ulta BeautyUlta Beauty
$18 less (32%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.