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Powder Kiss Liquid Lip & Cheek Mousse Burning Love dupes and alternatives MAC Cosmetics

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Too Faced Cloud Crush Whipped Lip & Cheek Color Hopeful Romantic

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Too Faced
Hopeful Romantic
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: —
Shade match
97out of 100
Colour
95
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$29Ulta BeautyUlta Beauty
Costs $2 more

Your shade $27 at Sephora

Closest overall alternative: Rare Beauty Soft Pinch Lip Oil Stick Fortune

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
Rare Beauty
Fortune
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Buildable
Overall match
90out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
90
Comfort (Comfort & suitability)
100
Best price
$25SephoraSephora
$2 less (7%)

Your shade $27 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Oh Damn
    Shade match 88
    $7Ulta BeautyUlta Beauty$20 less (74%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Plum rather than berryOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Plum rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rich burgundy

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    High Drama
    Shade match 74
    $27Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Plum rather than berryDoes not claim comfort

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than berry · Does not claim comfort

    Retailer shade note: deep dark plum

    High confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 77
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Red rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    77
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Red rather than berry · Opaque rather than buildable (opacity)

    Retailer shade note: matte deep berry red

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $24SephoraSephora$3 less (11%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Plum rather than berrySheer tint rather than matte (finish)Sheer rather than buildable (opacity)

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Plum rather than berry · Sheer tint rather than matte (finish) · Sheer rather than buildable (opacity)

    Retailer shade note: cool plum

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Diva
    Shade match 69
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourLighterPlum rather than berry

    Score details
    Shade match
    69
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Opaque rather than buildable (opacity)

    Retailer shade note: intense reddish burgundy

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Guessing Game
    Shade match 76
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Red rather than berryOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    72
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Red rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: blackened red

    Medium confidence· Digital match

    View match
  7. #9 · Revlon

    Super Lustrous Ultra Lipstick

    Blackberry
    Shade match 80
    $15.99Ulta BeautyUlta Beauty$11.01 less (41%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Opaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    65
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    High confidence· Digital match

    View match
  8. #10 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Drama Queen
    Shade match 73
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rich berry shade

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    124 S'il Vou Plait
    Shade match 83
    $10.99WalgreensWalgreens$16.01 less (59%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Plum rather than berryNot listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Plum rather than berry · Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    97 Red Desert
    Shade match 68
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Noticeably different swatch colourRed rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    68
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · Opaque rather than buildable (opacity)

    Retailer shade note: matte burgundy red

    High confidence· Digital match

    View match
  11. #13 · Maybelline

    SuperStay Ink Crayon Lipstick

    Make It Happen
    Shade match 72
    $6.49$12.99Ulta BeautyUlta Beauty$20.51 less (76%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: true berry

    High confidence· Digital match

    View match
  12. #14 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Rum Punch
    Shade match 72
    $26Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Red rather than berryOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Red rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: mauve red with a matte finish

    Medium confidence· Digital match

    View match
  13. #15 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Frenemy
    Shade match 71
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: blackened berry

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Fierce
    Shade match 70
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    70
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Plum rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: burgundy

    High confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    D For Danger
    Shade match 62
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Warm rather than cool undertoneRed rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    62
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than berry · Opaque rather than buildable (opacity)

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  16. #18 · Buxom

    Full-On Satin Lipstick

    Magenta Maven
    Shade match 77
    $27Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: LighterNot listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Not listed rather than 10-hour wear (longevity)

    Retailer shade note: berry

    High confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Vixen
    Shade match 76
    $35Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Rose rather than berryOpaque rather than buildable (opacity)24-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    84
    Wear & performance
    33
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Rose rather than berry · Opaque rather than buildable (opacity) · 24-hour wear rather than 10-hour wear (longevity)

    Retailer shade note: midtone rose

    Medium confidence· Digital match

    View match
  18. #20 · Violette_Fr

    LIP NECTAR Hydrating Lip Stain

    Amarante Noire
    Shade match 64
    $29SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame opacity: buildableClaims transfer resistance

    Differences: Noticeably different swatch colourLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Visibly different colour · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: rich cool berry

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Rebel
    Shade match 73
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: LighterPlum rather than berryCream rather than matte (finish)

    Score details
    Shade match
    73
    Finish & visual result
    60
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Cream · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Plum rather than berry · Cream rather than matte (finish) · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: midtonal cream plum

    High confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Glossy Lip Stain

    Red
    Shade match 65
    $7WalmartWalmart$20 less (74%)

    Matches: Same cool undertoneSame opacity: buildableClaims transfer resistance

    Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Founder
    Shade match 68
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matte

    Differences: LighterRed rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    68
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Red rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cranberry red

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Explicit Lipstick

    Unrestrained – 886
    Shade match 70
    $42SephoraSephoraCosts $15 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourPlum rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    70
    Finish & visual result
    72
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: deep garnet

    High confidence· Digital match

    View match
  23. #25 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rude Girl
    Shade match 66
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    66
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Red rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: dark red

    High confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    On My Mind
    Shade match 56
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: deep berry wine

    High confidence· Digital match

    View match
  25. #27 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    133 Purple Pop
    Shade match 61
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: LighterPurple rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    61
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Purple rather than berry · Opaque rather than buildable (opacity)

    Retailer shade note: matte magenta purple

    High confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Glossy Lip Stain

    Power Mauve
    Shade match 63
    $7CVSCVS$20 less (74%)

    Matches: Same cool undertoneSame opacity: buildableClaims transfer resistance

    Differences: Noticeably different swatch colourMauve rather than berryLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than berry · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    40 Believer
    Shade match 67
    —AmazonAmazon(product price)Price unavailable

    Matches: Same cool undertoneSame finish: matte

    Differences: Noticeably different swatch colourPlum rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    67
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #30 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Pomegranate
    Shade match 69
    $28SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity)

    Retailer shade note: deep red berry

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Too Faced Cloud Crush Whipped Lip & Cheek Color in Hopeful Romantic, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Burning Love. Every attribute compared, with its share of the score.

ComparedYour shadeBurning LoveClosest shade matchHopeful RomanticScore
Shade match60% of overall97
Colour95#6f022e#730d32Looks identicalColour difference 1.4 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.6 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared90
Longevity9010-hour wear12-hour wearClose12-hour wear claimed against 10-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Cloud Crush Whipped Lip & Cheek Color in Hopeful Romantic.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim hydration

Different

  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep intense berryrich magenta berry
FormatLiquidNot listed
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Rare Beauty Soft Pinch Lip Oil Stick in Fortune, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Burning Love. Every attribute compared, with its share of the score.

ComparedYour shadeBurning LoveClosest overall alternativeFortuneScore
Shade match60% of overall85
Colour77#6f022e#6f173cClose colourColour difference 4.0 (0 is identical)
Depth94Deep / darkDeep / darkSameDepth difference 3.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity100BuildableBuildableSameSame buildable opacity
Wear & performance15% of overall · 1 of 2 compared90
Longevity9010-hour wear12-hour wearClose12-hour wear claimed against 10-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Soft Pinch Lip Oil Stick in Fortune.

Same or better

  • $2 less
  • Same cool undertone
  • Same opacity: buildable
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep intense berrydeep berry
FormatLiquidBullet
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Too Faced Cloud Crush Whipped Lip & Cheek Color Hopeful Romantic

Best price
$29Ulta BeautyUlta Beauty
Costs $2 more

Your shade $27 at Sephora

Closest overall alternative

Rare Beauty Soft Pinch Lip Oil Stick Fortune

Best price
$25SephoraSephora
$2 less (7%)

Your shade $27 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.