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Powder Kiss Liquid Lip & Cheek Mousse More The Mehr-Ier dupes and alternatives MAC Cosmetics

Pink · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: L'Oréal Paris Colour Riche Original Satin Lipstick Sugar Plum

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
L'Oréal Paris
Sugar Plum
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: Shimmer
Shade match
95out of 100
Colour
93
Depth
96
Undertone (Undertone and colour family)
100
Match price
$12.49Ulta BeautyUlta Beauty
$14.51 less (54%)

Your shade $27 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Smashbox Always On Longwear Matte Liquid Lipstick Gula Bae

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
Smashbox
Gula Bae
Colour family, undertone and depth: Rose · Cool · Medium
Finish and opacity: Matte
Overall match
93out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
90
Comfort (Comfort & suitability)
70
Best price
$27Ulta BeautyUlta Beauty
Same price

Your shade $27 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Sienne Nude
    Shade match 90
    $48SephoraSephoraCosts $21 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Rose rather than pinkSheer rather than buildable (opacity)Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than pink · Sheer rather than buildable (opacity) · Does not claim comfort

    Retailer shade note: nude rosewood

    High confidence· Digital match

    View match
  2. Shade match 84
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Rose rather than pink

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than pink

    Retailer shade note: deep rosewood

    High confidence· Digital match

    View match
  3. Shade match 88
    $25Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Rose rather than pinkOpaque rather than buildable (opacity)

    Score details
    Shade match
    88
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than pink · Opaque rather than buildable (opacity)

    Retailer shade note: dusty rose

    High confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    124 Rose Instinct
    Shade match 85
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Rose rather than pinkOpaque rather than buildable (opacity)

    Score details
    Shade match
    85
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Rose rather than pink · Opaque rather than buildable (opacity)

    Retailer shade note: matte midtone rose

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    You Wouldn't Get It
    Shade match 81
    $25SephoraSephora$2 less (7%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)

    Score details
    Shade match
    81
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity)

    Retailer shade note: midtone pink

    High confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    First Dance
    Shade match 76
    $37Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Rose rather than pinkDoes not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than pink · Does not claim comfort

    Retailer shade note: berry rose

    High confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    06 Pink Souffle
    Shade match 83
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: matte deep berry pink

    High confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    85 Rosewood
    Shade match 82
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    82
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: matte mauve pink

    High confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Rose To Fame
    Shade match 82
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame opacity: buildableBoth claim hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Satin · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: a cool, mauve, rose pink for an irresistibly kissable pout

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Mehr
    Shade match 78
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    78
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: midtone mauve pink

    High confidence· Digital match

    View match
  11. #13 · Dior

    Rouge Dior Lipstick

    558 Grace
    Shade match 82
    $50SephoraSephoraCosts $23 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: a deep blue -toned pink

    Medium confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    SatinAllure Lipstick

    Infatuation
    Shade match 92
    $30SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity)

    Retailer shade note: vivid cool-tone berry pink

    High confidence· Digital match

    View match
  13. Shade match 82
    $9.99TargetTarget$17.01 less (63%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertone16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    High confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Secret Salma
    Shade match 72
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Plum rather than pinkDoes not claim comfort

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than pink · Does not claim comfort

    Retailer shade note: deep rose plum

    Medium confidence· Digital match

    View match
  15. #17 · Valentino

    Spike Valentino Buttery Matte Lipstick

    508R - It's Valentino Baby
    Shade match 76
    $48SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Berry rather than pinkSheer rather than buildable (opacity)Does not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Berry rather than pink · Sheer rather than buildable (opacity) · Does not claim comfort

    Retailer shade note: rich deep berry

    High confidence· Digital match

    View match
  16. Shade match 83
    $64SephoraSephoraCosts $37 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Rose rather than pinkOpaque rather than buildable (opacity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    72
    Wear & performance
    90
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than pink · Opaque rather than buildable (opacity) · Does not claim comfort

    Retailer shade note: Rose

    High confidence· Digital match

    View match
  17. #19 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    90's Pink
    Shade match 80
    $37SephoraSephoraCosts $10 more

    Matches: Very close colourSame opacity: buildableBoth claim hydration

    Differences: Warm rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    80
    Comfort & suitability
    70

    Very close colour · Satin · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim comfort

    Retailer shade note: a dreamy 90s-inspired warm rosewood pink

    Medium confidence· Digital match

    View match
  18. #20 · Kylie Cosmetics

    Matte Liquid Lipstick

    100 Posie K
    Shade match 83
    $22Ulta BeautyUlta Beauty$5 less (19%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Mauve rather than pinkOpaque rather than buildable (opacity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink · Opaque rather than buildable (opacity) · Does not claim hydration

    Retailer shade note: pink mauve

    High confidence· Digital match

    View match
  19. #21 · Revlon

    ColorStay Overtime Lipcolor

    Endless Spice
    Shade match 92
    $13.99Ulta BeautyUlta Beauty$13.01 less (48%)

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Opaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    92
    Finish & visual result
    65
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort

    High confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    143 Le Mauve Indomptable
    Shade match 81
    $13.99Ulta BeautyUlta Beauty$13.01 less (48%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Mauve rather than pink16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Mauve rather than pink · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: cool medium mauve

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Pillow Talk Medium
    Shade match 69
    $37SephoraSephoraCosts $10 more

    Matches: Same finish: matteSame opacity: buildableSame longevity: 10-hour wear

    Differences: Warm rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim comfort

    Retailer shade note: warm berry pink

    High confidence· Digital match

    View match
  22. #24 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    500R - Plum It Up
    Shade match 68
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Plum rather than pink

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than pink

    Retailer shade note: cool deep plum

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Pushed Up
    Shade match 83
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Mauve rather than pinkOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Mauve rather than pink · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: purple mauve

    High confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Maxx Out
    Shade match 83
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Opaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: cool toned light pink

    High confidence· Digital match

    View match
  25. #27 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Wild Orchid
    Shade match 78
    $34SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: LighterOpaque rather than buildable (opacity)

    Score details
    Shade match
    78
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (opacity)

    Retailer shade note: mid-tone berry pink

    High confidence· Digital match

    View match
  26. #28 · Laura Mercier

    Petal Soft Lipstick Crayon

    Elodie
    Shade match 72
    $36Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Mauve rather than pinkSheer rather than buildable (opacity)

    Score details
    Shade match
    72
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Mauve rather than pink · Sheer rather than buildable (opacity)

    Retailer shade note: dusty mauve

    High confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Unlaced
    Shade match 82
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: DeeperOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: muted pink

    High confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Lustreglass Sheer-Shine Lipstick

    Syrup
    Shade match 91
    $25SephoraSephora$2 less (7%)

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Glossy rather than matte (finish)Sheer rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    48
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Glossy · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Glossy rather than matte (finish) · Sheer rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: blue pink

    High confidence· Digital match

    View match
  29. #31 · Revlon

    ColorStay Overtime Lipcolor

    Unlimited Mulberry
    Shade match 88
    $13.99Ulta BeautyUlta Beauty$13.01 less (48%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Opaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

L'Oréal Paris Colour Riche Original Satin Lipstick in Sugar Plum, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in More The Mehr-Ier. Every attribute compared, with its share of the score.

ComparedYour shadeMore The Mehr-IerClosest shade matchSugar PlumScore
Shade match60% of overall95
Colour93#a84d60#a24a5aVery close colourColour difference 1.8 (0 is identical)
Depth96MediumMediumSameDepth difference 2.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared4
Finish4MatteShimmerDifferentShimmer finish rather than matte
Opacitynot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity4010-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 67/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Colour Riche Original Satin Lipstick in Sugar Plum.

Same or better

  • $14.51 less
  • Very close colour
  • Same cool undertone
  • Claims transfer resistance
  • Both claim hydration

Different

  • Shimmer finish instead of matte
  • Not listed longevity instead of 10-hour wear
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmidtoned mauve pinkfrosted plum-pink
FormatLiquidBullet
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Smashbox Always On Longwear Matte Liquid Lipstick in Gula Bae, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in More The Mehr-Ier. Every attribute compared, with its share of the score.

ComparedYour shadeMore The Mehr-IerClosest overall alternativeGula BaeScore
Shade match60% of overall93
Colour97#a84d60#a85060Looks identicalColour difference 1.0 (0 is identical)
Depth99MediumMediumSameDepth difference 0.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60PinkRoseSome differenceNeighbouring colour families
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared90
Longevity9010-hour wear8-hour wearClose8-hour wear claimed against 10-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 93/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Longwear Matte Liquid Lipstick in Gula Bae.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same finish: matte
  • Both claim comfort

Different

  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmidtoned mauve pinkcool rose
FormatLiquidLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

L'Oréal Paris Colour Riche Original Satin Lipstick Sugar Plum

Match price
$12.49Ulta BeautyUlta Beauty
$14.51 less (54%)

Your shade $27 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

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Closest overall alternative

Smashbox Always On Longwear Matte Liquid Lipstick Gula Bae

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$27Ulta BeautyUlta Beauty
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Your shade $27 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.