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Powder Kiss Liquid Lip & Cheek Mousse Ruby Boo dupes and alternatives MAC Cosmetics

Red · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Valentino Spike Valentino Buttery Matte Lipstick Fire Red

The equivalent shade and the most similar lipstick overall.

The match
Valentino
Fire Red
Colour family, undertone and depth: Red · Cool · Medium
Finish and opacity: Matte · Sheer
Overall match
95out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
84
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
70
Shade match
99out of 100
Colour
98
Depth
100
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $21 more

Your shade $27 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 92
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame finish: matte

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  2. #3 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 88
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 92
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Near-identical swatch colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)

    Score details
    Shade match
    92
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Looks identical · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity)

    Retailer shade note: milky pink red

    High confidence· Digital match

    View match
  4. #5 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    M.i. Kiss
    Shade match 86
    $37Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: berry red

    High confidence· Digital match

    View match
  5. #6 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 95
    $34SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    95
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  6. #7 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 85
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    High confidence· Digital match

    View match
  7. #8 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    127 Frozen Pomegranate
    Shade match 93
    $16SephoraSephora$11 less (41%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    93
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: matte berry red

    High confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)

    Score details
    Shade match
    89
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity)

    Retailer shade note: pinky red

    High confidence· Digital match

    View match
  9. #10 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    22A - Rosso Valentino
    Shade match 83
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Retailer shade note: poppy red

    High confidence· Digital match

    View match
  10. #11 · ILIA

    Lip Sketch Hydrating Crayon

    Case Study
    Shade match 80
    $27SephoraSephoraSame price

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: Classic Red

    High confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Dubonnet Buzz
    Shade match 83
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same finish: matteSame opacity: buildableSame longevity: 10-hour wear

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: deep brown red

    High confidence· Digital match

    View match
  12. #13 · Dior

    Rouge Dior Lipstick

    818 Beloved
    Shade match 88
    $50SephoraSephoraCosts $23 more

    Matches: Very close colourBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    90
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity)

    Retailer shade note: a deep brownish red

    High confidence· Digital match

    View match
  13. #14 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Russian Red
    Shade match 83
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: DeeperOpaque rather than buildable (opacity)

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity)

    Retailer shade note: intense bluish red

    High confidence· Digital match

    View match
  14. #15 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    129 Risky Red
    Shade match 85
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    85
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: matte cool tone red

    High confidence· Digital match

    View match
  15. #16 · Dior

    Rouge Dior Lipstick

    866 Together
    Shade match 85
    $50Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim comfort

    Differences: Brown rather than redOpaque rather than buildable (opacity)

    Score details
    Shade match
    85
    Finish & visual result
    72
    Wear & performance
    90
    Comfort & suitability
    100

    Looks identical · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Brown rather than red · Opaque rather than buildable (opacity)

    Retailer shade note: a deep reddish brown

    High confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Devoted to Chili
    Shade match 78
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same finish: matteSame opacity: buildableSame longevity: 10-hour wear

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: warm brick red

    High confidence· Digital match

    View match
  17. #18 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    VIVA GLAM x Chappell Roan: Unnatural Redhead
    Shade match 78
    $25SephoraSephora$2 less (7%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)

    Score details
    Shade match
    78
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity)

    Retailer shade note: deep cherry

    High confidence· Digital match

    View match
  18. #19 · Charlotte Tilbury

    Airbrush Flawless Matte Lip Blur Liquid Lipstick

    Ruby Blur
    Shade match 88
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: 24-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    28
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: 24-hour wear rather than 10-hour wear (longevity)

    Retailer shade note: ruby red

    High confidence· Digital match

    View match
  19. #20 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 86
    $49SephoraSephoraCosts $22 more

    Matches: Very close colourSame finish: matteClaims transfer resistance

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: the gucci red matte

    High confidence· Digital match

    View match
  20. #21 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    300 Le Rouge Paris
    Shade match 83
    $13.99Ulta BeautyUlta Beauty(product price)$13.01 less (48%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: 16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: medium blue red

    High confidence· Digital match

    View match
  21. Shade match 82
    $12.99Ulta BeautyUlta Beauty$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: DeeperDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool red

    High confidence· Digital match

    View match
  22. #23 · e.l.f. Cosmetics

    Glossy Lip Stain

    Fuchsia Fantasy
    Shade match 81
    $4.50$5.49TargetTarget$22.50 less (83%)

    Matches: Very close colourSame cool undertoneSame opacity: buildable

    Differences: Pink rather than redLong-wearing rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than red · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  23. #24 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Red Passion
    Shade match 92
    $12.49Ulta BeautyUlta Beauty(product price)$14.51 less (54%)

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: intense blue red

    High confidence· Digital match

    View match
  24. #25 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 79
    $50Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)

    Score details
    Shade match
    79
    Finish & visual result
    72
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity)

    Retailer shade note: a deep red

    High confidence· Digital match

    View match
  25. #26 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Candy Apple
    Shade match 91
    $35Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Opaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    72
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity)

    Retailer shade note: cool medium-dark red

    High confidence· Digital match

    View match
  26. #27 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 88
    $15.99Ulta BeautyUlta Beauty$11.01 less (41%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Opaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    High confidence· Digital match

    View match
  27. #28 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Pioneer
    Shade match 83
    $12.99Ulta BeautyUlta Beauty$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matte

    Differences: DeeperOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: wine red

    High confidence· Digital match

    View match
  28. #29 · Milani

    Color Fetish Matte Lipstick

    Poppy
    Shade match 85
    $11.99Ulta BeautyUlta Beauty$15.01 less (56%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity)

    Retailer shade note: red

    High confidence· Digital match

    View match
  29. #30 · Laura Mercier

    Petal Soft Lipstick Crayon

    381 Chloé
    Shade match 73
    $36SephoraSephoraCosts $9 more

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Warm rather than cool undertoneSheer rather than buildable (opacity)

    Score details
    Shade match
    73
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Sheer rather than buildable (opacity)

    Retailer shade note: warm red

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Valentino Spike Valentino Buttery Matte Lipstick in Fire Red, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Ruby Boo. Every attribute compared, with its share of the score.

ComparedYour shadeRuby BooClosest matchFire RedScore
Shade match60% of overall99
Colour98#ac3237#aa3639Looks identicalColour difference 0.7 (0 is identical)
Depth100MediumMediumSameDepth difference 0.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall84
Finish100MatteMatteSameSame matte finish
Opacity65BuildableSheerSome differenceSheer rather than buildable
Wear & performance15% of overall · 1 of 2 compared100
Longevity10010-hour wear10-hour wearSameBoth claim 10-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 95/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Valentino Spike Valentino Buttery Matte Lipstick in Fire Red.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same finish: matte
  • Same longevity: 10-hour wear
  • Both claim hydration

Different

  • Sheer opacity instead of buildable
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionvivid blue redperfect blue-toned red
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (citronellol)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Fire Red

Best price
$48SephoraSephora
Costs $21 more

Your shade $27 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.