Powder Kiss Liquid Lip & Cheek Mousse It's Personal dupes and alternatives MAC Cosmetics
4.7 (988)·Nude · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Both claim comfort
Differences: Neutral rather than cool undertone· Opaque rather than buildable (opacity)· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
90
Finish & visual result
84
Wear & performance
70
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration
$12.99Ulta Beauty(product price)$14.01 less (52%)4.4 (280,394)
Matches: Same cool undertone· Same finish: matte
Differences: Lighter· Opaque rather than buildable (opacity)· 16-hour wear rather than 10-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
84
Wear & performance
70
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
$11Ulta Beauty(product price)$16 less (59%)4.3 (23,361)
Matches: Same cool undertone· Same finish: matte· Claims transfer resistance
Differences: Noticeably different swatch colour· Opaque rather than buildable (opacity)· 16-hour wear rather than 10-hour wear (longevity)
Score details
Shade match
75
Finish & visual result
84
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration
$12.99Ulta Beauty(product price)$14.01 less (52%)4.4 (280,394)
Matches: Same finish: matte
Differences: Warm rather than cool undertone· Rose rather than nude· Opaque rather than buildable (opacity)
Score details
Shade match
73
Finish & visual result
84
Wear & performance
70
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than nude · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
$12.99Ulta Beauty(product price)$14.01 less (52%)4.4 (49,497)
Matches: Same finish: matte· Claims transfer resistance
Differences: Deeper· Warm rather than cool undertone· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
70
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Rose rather than nude· Sheer tint rather than matte (finish)· Sheer rather than buildable (opacity)
Score details
Shade match
77
Finish & visual result
54
Wear & performance
70
Comfort & suitability
100
Close colour · Sheer tint · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Rose rather than nude · Sheer tint rather than matte (finish) · Sheer rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)
Differences: Warm rather than cool undertone· Opaque rather than buildable (opacity)· Long-wearing rather than 10-hour wear (longevity)
Score details
Shade match
67
Finish & visual result
84
Wear & performance
70
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort
Juvia's Place The Nude Velvety Matte Lipstick in #2020, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in It's Personal. Every attribute compared, with its share of the score.
ComparedYour shadeIt's PersonalClosest shade match#2020How they compareScore
Shade match60% of overall96
Colour60%95#af7875#b37c79Looks identicalColour difference 1.4 (0 is identical)
Depth15%96MediumLightCloseDepth difference 2.2 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100NudeNudeSameSame colour family
Finish & visual result20% of overall84
Finish55%100MatteMatteSameSame matte finish
Opacity45%65BuildableOpaqueSome differenceOpaque rather than buildable
Wear & performance15% of overall · 1 of 2 compared70
Longevity60%7010-hour wearLong-wearingSome differenceYour product claims 10-hour wear; the match says long-wearing without hours
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Overall match 89/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Always On Longwear Matte Liquid Lipstick in Stepping Out, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in It's Personal. Every attribute compared, with its share of the score.
ComparedYour shadeIt's PersonalClosest overall alternativeStepping OutHow they compareScore
Shade match60% of overall87
Colour60%80#af7875#b26f69Close colourColour difference 3.6 (0 is identical)
Depth15%95MediumDeep / darkCloseDepth difference 2.9 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100NudeNudeSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%100MatteMatteSameSame matte finish
Opacity45%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared90
Longevity60%9010-hour wear8-hour wearClose8-hour wear claimed against 10-hour wear
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 89/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.