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Powder Kiss Liquid Lip & Cheek Mousse It's Personal dupes and alternatives MAC Cosmetics

Nude · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Juvia's Place The Nude Velvety Matte Lipstick #2020

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Juvia's Place
#2020
Colour family, undertone and depth: Nude · Cool · Light
Finish and opacity: Matte · Opaque
Shade match
96out of 100
Colour
95
Depth
96
Undertone (Undertone and colour family)
100
Best price
$15Ulta BeautyUlta Beauty
$12 less (44%)

Your shade $27 at Sephora

Closest overall alternative: Smashbox Always On Longwear Matte Liquid Lipstick Stepping Out

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
Smashbox
Stepping Out
Colour family, undertone and depth: Nude · Cool · Deep / dark
Finish and opacity: Matte
Overall match
89out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
90
Comfort (Comfort & suitability)
70
Best price
$27Ulta BeautyUlta Beauty
Same price

Your shade $27 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    151R - Nude In Motion
    Shade match 82
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Retailer shade note: cool deep nude

    High confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Very Victoria
    Shade match 82
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Does not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: taupe nude

    High confidence· Digital match

    View match
  3. #5 · Valentino

    Spike Valentino Buttery Matte Lipstick

    134R - Couture In The Streets
    Shade match 83
    $48SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Sheer rather than buildable (opacity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Sheer rather than buildable (opacity) · Does not claim comfort

    Retailer shade note: rosy beige nude

    High confidence· Digital match

    View match
  4. #6 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Soft Haze
    Shade match 90
    $26SephoraSephora$1 less (4%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: light neutral taupe nude

    High confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Pale Mauve
    Shade match 92
    $28SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Opaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity)

    Retailer shade note: light mauvy taupe

    High confidence· Digital match

    View match
  6. #8 · Gucci

    Long Lasting Satin Lipstick

    119 Matilda Sunrise
    Shade match 85
    $49SephoraSephoraCosts $22 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: beige

    High confidence· Digital match

    View match
  7. Shade match 83
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matte

    Differences: LighterOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: muted pink nude

    Medium confidence· Digital match

    View match
  8. #10 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    110A - Into The Nude
    Shade match 66
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Mauve rather than nude

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Mauve rather than nude

    Retailer shade note: nude mauve

    High confidence· Digital match

    View match
  9. #11 · Dior

    Rouge Dior Lipstick

    100 Nude Look
    Shade match 75
    $50SephoraSephoraCosts $23 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)

    Score details
    Shade match
    75
    Finish & visual result
    72
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity)

    Retailer shade note: A rosy nude

    High confidence· Digital match

    View match
  10. #12 · Maybelline

    SuperStay Ink Crayon Lipstick

    Trust Your Gut
    Shade match 78
    $6.49$12.99Ulta BeautyUlta Beauty$20.51 less (76%)

    Matches: Same finish: matteClaims transfer resistance

    Differences: Warm rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm mauve nude

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    SuperStay Ink Crayon Lipstick

    Achieve It All
    Shade match 78
    $6.49$12.99Ulta BeautyUlta Beauty$20.51 less (76%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Long-wearing rather than 10-hour wear (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: brown pink nude

    Medium confidence· Digital match

    View match
  12. #14 · NARS

    Explicit Lipstick

    Exposed – 800
    Shade match 82
    $42SephoraSephoraCosts $15 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Opaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: cool taupe

    High confidence· Digital match

    View match
  13. #15 · NARS

    Afterglow Lipstick

    Devotion 208
    Shade match 69
    $36SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame opacity: buildableBoth claim comfort

    Differences: Noticeably different swatch colourRose rather than nudeLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than nude · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: mauve rose

    High confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Undressd
    Shade match 80
    $10.97WalmartWalmart$16.03 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: DeeperOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    High confidence· Digital match

    View match
  15. #17 · Lancôme

    L'Absolu Rouge Cream Lipstick

    250 Tendre Mirage
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Cream rather than matte (finish)18-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    56
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Cream

    Ingredients (not scored): no ingredient list for one product

    Differences: Cream rather than matte (finish) · 18-hour wear rather than 10-hour wear (longevity)

    High confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Pillow Talk Naughty Talk
    Shade match 73
    $37SephoraSephoraCosts $10 more

    Matches: Same opacity: buildableBoth claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    80
    Comfort & suitability
    70

    Slight colour difference · Satin · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim comfort

    Retailer shade note: neutral nude glow

    High confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Pure Hollywood
    Shade match 81
    $28SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Opaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity)

    Retailer shade note: pale mauve nude

    High confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Naughty Talk
    Shade match 72
    $37Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same opacity: buildableBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    80
    Comfort & suitability
    70

    Slight colour difference · Satin · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim comfort

    Retailer shade note: neutral nude glow

    High confidence· Digital match

    View match
  19. #21 · Huda Beauty

    Liquid Matte Mousse Soft Blur Lip Cream

    Mocha Mauve
    Shade match 75
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: DeeperNot listed rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Not listed rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: For a cool-toned beige look

    High confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Undressed
    Shade match 75
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: pink nude

    High confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Honeylove
    Shade match 64
    $25SephoraSephora$2 less (7%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Warm rather than cool undertoneRose rather than nudeOpaque rather than buildable (opacity)

    Score details
    Shade match
    64
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than nude · Opaque rather than buildable (opacity)

    Retailer shade note: light beige toned rose

    High confidence· Digital match

    View match
  22. #24 · Huda Beauty

    Liquid Matte Mousse Soft Blur Lip Cream

    Bombshell Pinky Brown
    Shade match 73
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Brown rather than nudeNot listed rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Brown rather than nude · Not listed rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: For an effortless pinky brown look use

    Medium confidence· Digital match

    View match
  23. Shade match 67
    $28SephoraSephoraCosts $1 more

    Matches: Same opacity: buildableBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than nudeLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than nude · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: neutral pink

    High confidence· Digital match

    View match
  24. Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Seductress
    Shade match 73
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same finish: matte

    Differences: Warm rather than cool undertoneRose rather than nudeOpaque rather than buildable (opacity)

    Score details
    Shade match
    73
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than nude · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: griege rose

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    SuperStay Ink Crayon Lipstick

    Lead The Way
    Shade match 70
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same finish: matteClaims transfer resistance

    Differences: DeeperWarm rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: yellow pink nude

    Medium confidence· Digital match

    View match
  27. #29 · Sephora Collection

    About That Shine Sheer Shine Lipstick

    02 Soft Twinkle
    Shade match 77
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Rose rather than nudeSheer tint rather than matte (finish)Sheer rather than buildable (opacity)

    Score details
    Shade match
    77
    Finish & visual result
    54
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than nude · Sheer tint rather than matte (finish) · Sheer rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Medium confidence· Digital match

    View match
  28. #30 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Chic
    Shade match 67
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same finish: matteBoth claim hydration

    Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: warm toned soft mauvey nude

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Juvia's Place The Nude Velvety Matte Lipstick in #2020, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in It's Personal. Every attribute compared, with its share of the score.

ComparedYour shadeIt's PersonalClosest shade match#2020Score
Shade match60% of overall96
Colour95#af7875#b37c79Looks identicalColour difference 1.4 (0 is identical)
Depth96MediumLightCloseDepth difference 2.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100NudeNudeSameSame colour family
Finish & visual result20% of overall84
Finish100MatteMatteSameSame matte finish
Opacity65BuildableOpaqueSome differenceOpaque rather than buildable
Wear & performance15% of overall · 1 of 2 compared70
Longevity7010-hour wearLong-wearingSome differenceYour product claims 10-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 89/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place The Nude Velvety Matte Lipstick in #2020.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same finish: matte
  • Both claim hydration

Different

  • Opaque opacity instead of buildable
  • Long-wearing longevity instead of 10-hour wear
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncool dusty nudelight brown mauvey nude
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Smashbox Always On Longwear Matte Liquid Lipstick in Stepping Out, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in It's Personal. Every attribute compared, with its share of the score.

ComparedYour shadeIt's PersonalClosest overall alternativeStepping OutScore
Shade match60% of overall87
Colour80#af7875#b26f69Close colourColour difference 3.6 (0 is identical)
Depth95MediumDeep / darkCloseDepth difference 2.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100NudeNudeSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared90
Longevity9010-hour wear8-hour wearClose8-hour wear claimed against 10-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 89/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Longwear Matte Liquid Lipstick in Stepping Out.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Both claim comfort

Different

  • Small colour difference on the swatch
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncool dusty nudedeep nude
FormatLiquidLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Juvia's Place The Nude Velvety Matte Lipstick #2020

Best price
$15Ulta BeautyUlta Beauty
$12 less (44%)

Your shade $27 at Sephora

Closest overall alternative

Smashbox Always On Longwear Matte Liquid Lipstick Stepping Out

Best price
$27Ulta BeautyUlta Beauty
Same price

Your shade $27 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.