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Powder Kiss Liquid Lip & Cheek Mousse Make it Fashun! dupes and alternatives MAC Cosmetics

Pink · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Gucci Velvet Matte Lipstick 403 Love before breakfast

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Gucci
403 Love before breakfast
Colour family, undertone and depth: Pink · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Shade match
98out of 100
Colour
97
Depth
99
Undertone (Undertone and colour family)
100
Best price
$49SephoraSephora
Costs $22 more

Your shade $27 at Ulta Beauty

Closest overall alternative: ILIA Lip Sketch Hydrating Crayon Night Bloom

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
ILIA
Night Bloom
Colour family, undertone and depth: Pink · Cool · Deep / dark
Finish and opacity: Matte
Overall match
90out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
90
Comfort (Comfort & suitability)
100
Best price
$27SephoraSephora
Same price

Your shade $27 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Pink Hit
    Shade match 90
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Opaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    90
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: cool toned hot pink

    High confidence· Digital match

    View match
  2. Shade match 65
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourRose rather than pink

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than pink

    Retailer shade note: deep rosewood

    High confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Night Crimson
    Shade match 73
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame opacity: buildableBoth claim hydration

    Differences: Red rather than pinkDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Satin · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Red rather than pink · Does not claim comfort

    Retailer shade note: plum red

    High confidence· Digital match

    View match
  4. #6 · ILIA

    Lip Sketch Hydrating Crayon

    Rhyme
    Shade match 64
    $27SephoraSephoraSame price

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourDeeperMauve rather than pink

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than pink

    Retailer shade note: Cool mauve

    High confidence· Digital match

    View match
  5. #7 · Pat McGrath Labs

    MatteTrance Lipstick

    Full Panic 005
    Shade match 83
    $39SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: DeeperOpaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: bright fuchsia

    High confidence· Digital match

    View match
  6. #8 · Maybelline

    SuperStay Ink Crayon Lipstick

    Be Bold, Be You
    Shade match 74
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: DeeperLong-wearing rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: beet magenta

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Lovers Only
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (opacity)

    Score details
    Shade match
    74
    Finish & visual result
    72
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: raspberry pink

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Artist
    Shade match 75
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matte

    Differences: DeeperOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: true fuschia

    Medium confidence· Digital match

    View match
  9. #11 · Too Faced

    Cloud Crush Whipped Lip & Cheek Color

    Bed Of Roses
    Shade match 78
    $29Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Mauve rather than pinkDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    90
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Mauve rather than pink · Does not claim comfort

    Retailer shade note: blushing true mauve

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Maraschino, Much?
    Shade match 73
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Red rather than pinkOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    72
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Red rather than pink · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: vibrant blue red

    High confidence· Digital match

    View match
  11. #13 · Pat McGrath Labs

    MatteTrance Lipstick

    Executive Realness
    Shade match 77
    $39SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Opaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: mulberry pink

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Glossy Lip Stain

    Berry Queen
    Shade match 66
    $7Ulta BeautyUlta Beauty$20 less (74%)

    Matches: Same cool undertoneSame opacity: buildableClaims transfer resistance

    Differences: DeeperPlum rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Plum rather than pink · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: plum

    High confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    185 Miss Magenta
    Shade match 77
    $7.97WalmartWalmart$19.03 less (70%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: LighterNot listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Secret Salma
    Shade match 53
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourPlum rather than pinkDoes not claim comfort

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than pink · Does not claim comfort

    Retailer shade note: deep rose plum

    Medium confidence· Digital match

    View match
  15. #17 · Laura Mercier

    Petal Soft Lipstick Crayon

    324 Louise
    Shade match 58
    $36SephoraSephoraCosts $9 more

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    58
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Sheer rather than buildable (opacity)

    Retailer shade note: bright yellow pink

    High confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Pushed Up
    Shade match 69
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colourMauve rather than pinkOpaque rather than buildable (opacity)

    Score details
    Shade match
    69
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than pink · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: purple mauve

    High confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Popstar Pink
    Shade match 67
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    72
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: vivid magenta

    High confidence· Digital match

    View match
  18. #20 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Savant
    Shade match 68
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matte

    Differences: Plum rather than pinkOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Plum rather than pink · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: soft plum

    Medium confidence· Digital match

    View match
  19. #21 · Laura Mercier

    Petal Soft Lipstick Crayon

    343 Noémie
    Shade match 58
    $36SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourPlum rather than pinkSheer rather than buildable (opacity)

    Score details
    Shade match
    58
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than pink · Sheer rather than buildable (opacity)

    Retailer shade note: mid tone plum

    Medium confidence· Digital match

    View match
  20. #22 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    High'Biscus
    Shade match 75
    $27SephoraSephoraSame price

    Matches: Same cool undertoneBoth claim hydration

    Differences: Rose rather than pinkLong-wearing rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than pink · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: pink rose

    Medium confidence· Digital match

    View match
  21. #23 · NARS

    Explicit Lipstick

    AFTER PARTY - 883
    Shade match 68
    $42Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Plum rather than pinkOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    72
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Plum rather than pink · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: bright plum

    High confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Unlaced
    Shade match 67
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: muted pink

    High confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Lustreglass Sheer-Shine Lipstick

    Beam There, Done That
    Shade match 75
    $25Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourGlossy rather than matte (finish)Sheer rather than buildable (opacity)

    Score details
    Shade match
    75
    Finish & visual result
    48
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Glossy · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Glossy rather than matte (finish) · Sheer rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rosy plum pink

    High confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Paris.NY
    Shade match 71
    $12.49Ulta BeautyUlta Beauty$14.51 less (54%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Plum rather than pinkNot listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Plum rather than pink · Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: medium plum

    High confidence· Digital match

    View match
  25. #27 · Valentino

    Spike Valentino Buttery Matte Lipstick

    508R - It's Valentino Baby
    Shade match 53
    $48SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Noticeably different swatch colourBerry rather than pinkSheer rather than buildable (opacity)

    Score details
    Shade match
    53
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than pink · Sheer rather than buildable (opacity) · Does not claim comfort

    Retailer shade note: rich deep berry

    High confidence· Digital match

    View match
  26. #28 · Lancôme

    L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick

    440 Got Me Blushing
    Shade match 48
    $35Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourDeeperBrown rather than pink

    Score details
    Shade match
    48
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than pink

    Retailer shade note: cool berry brown

    High confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Lead Everything
    Shade match 69
    $13Ulta BeautyUlta Beauty(product price)$14 less (52%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (opacity)

    Score details
    Shade match
    69
    Finish & visual result
    65
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: hot pink

    High confidence· Digital match

    View match
  28. #30 · Gucci

    Glow & Care Shine Lipstick

    402 Vantine Fucshia
    Shade match 66
    $49SephoraSephoraCosts $22 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (opacity)

    Score details
    Shade match
    66
    Finish & visual result
    65
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: fucshia

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Gucci Velvet Matte Lipstick in 403 Love before breakfast, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Make it Fashun!. Every attribute compared, with its share of the score.

ComparedYour shadeMake it Fashun!Closest shade match403 Love before breakfastScore
Shade match60% of overall98
Colour97#b70e55#b41c58Looks identicalColour difference 1.0 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall84
Finish100MatteMatteSameSame matte finish
Opacity65BuildableOpaqueSome differenceOpaque rather than buildable
Wear & performance15% of overall58
Longevity7010-hour wearLong-wearingSome differenceYour product claims 10-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 89/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci Velvet Matte Lipstick in 403 Love before breakfast.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same finish: matte
  • Claims transfer resistance
  • Both claim comfort
  • Both claim hydration

Different

  • Opaque opacity instead of buildable
  • Long-wearing longevity instead of 10-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionfuchsiacranberry pink
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

ILIA Lip Sketch Hydrating Crayon in Night Bloom, against MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Make it Fashun!. Every attribute compared, with its share of the score.

ComparedYour shadeMake it Fashun!Closest overall alternativeNight BloomScore
Shade match60% of overall86
Colour79#b70e55#ba2b55Close colourColour difference 3.7 (0 is identical)
Depth92Deep / darkDeep / darkSameDepth difference 4.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared90
Longevity9010-hour wear12-hour wearClose12-hour wear claimed against 10-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Lip Sketch Hydrating Crayon in Night Bloom.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionfuchsiaDeep Magenta
FormatLiquidCrayon
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Gucci Velvet Matte Lipstick 403 Love before breakfast

Best price
$49SephoraSephora
Costs $22 more

Your shade $27 at Ulta Beauty

Closest overall alternative

ILIA Lip Sketch Hydrating Crayon Night Bloom

Best price
$27SephoraSephora
Same price

Your shade $27 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.