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Pro Longwear Paint Pot Cream Eyeshadow Tailor Grey dupes and alternatives MAC Cosmetics

Taupe · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Keep It Ethereal

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
MAC Cosmetics
Tailor GreyChange shade
Colour family, undertone and depth: Taupe · Cool · Medium
Finish and pigmentation: Metallic · Opaque
The match
e.l.f. Cosmetics
Keep It Ethereal
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 9.

Shade match
93out of 100
Colour
89
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$17 less (61%)

Your shade $28 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick Heat Ray / Biscotti

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
MAC Cosmetics
Tailor GreyChange shade
Colour family, undertone and depth: Taupe · Cool · Medium
Finish and pigmentation: Metallic · Opaque
The match
Bobbi Brown
Heat Ray / Biscotti
Colour family, undertone and depth: —
Finish and pigmentation: Metallic · Buildable

Matched on the deeper eyeshadow pan.

Overall match
90out of 100
Shade (Shade match)
91
Finish (Finish, pigmentation & format)
91
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
50
Best price
$43SephoraSephora
Costs $15 more

Your shade $28 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Café / Gilded Green

    Matched on the lighter eyeshadow pan

    Shade match 87
    $43Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourSame finish: metallicSame longevity: 24-hour wear

    Differences: Brown rather than taupeBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    91
    Wear & performance
    100
    Comfort & skin suitability
    50

    Looks identical · Metallic · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Brown rather than taupe · Buildable rather than opaque (pigmentation)

    Retailer shade note: a shimmering warm taupe / a shimmering blackened green

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Total Seduction Eyeshadow Stick

    Living Sin
    Shade match 92
    $34SephoraSephoraCosts $6 more

    Matches: Very close colourSame format: creamBoth claim crease resistance

    Differences: Buildable rather than opaque (pigmentation)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    83
    Wear & performance
    80
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: Taupe shimmer

    Medium confidence· Digital match

    View match
  3. #5 · Urban Decay

    Naked Eyeshadow Stick

    Private Album
    Shade match 93
    $25SephoraSephora$3 less (11%)

    Matches: Very close colourSame cool undertoneBoth claim crease resistance

    Differences: Buildable rather than opaque (pigmentation)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    81
    Wear & performance
    85
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: cool taupe shimmer

    High confidence· Digital match

    View match
  4. #6 · Lancôme

    Ombre Hypnôse Stylo Shadow Stick Matte Metallics

    04 Brun Captivant
    Shade match 88
    $28Ulta BeautyUlta BeautySame price

    Matches: Same finish: metallicSame pigmentation: opaqueBoth claim waterproof

    Differences: Not listed rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    88
    Finish, pigmentation & format
    98
    Wear & performance
    52
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  5. #7 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Mocha Sparkle

    Matched on the deeper eyeshadow pan

    Shade match 93
    $22SephoraSephora$6 less (21%)

    Matches: Very close colourSame format: creamClaims hydration

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    93
    Finish, pigmentation & format
    86
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Glitter

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: mocha

    Medium confidence· Digital match

    View match
  6. #8 · MERIT

    Solo Shadow Cream Eyeshadow

    Studio
    Shade match 93
    $26SephoraSephora$2 less (7%)

    Matches: Very close colourSame cool undertoneSame format: cream

    Differences: Buildable rather than opaque (pigmentation)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    83
    Wear & performance
    68
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  7. #9 · Morphe

    ChromaPlus Eyeshadow Trio

    Tulle Order

    Matched on pan 3

    Shade match 88
    $13Ulta BeautyUlta Beauty$15 less (54%)

    Matches: Near-identical swatch colourSame finish: metallicSame pigmentation: opaque

    Differences: Brown rather than taupePowder rather than cream (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    90
    Wear & performance
    58
    Comfort & skin suitability
    50

    Looks identical · Metallic · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Brown rather than taupe · Powder rather than cream (format) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: soft ballet pink

    Medium confidence· Digital match

    View match
  8. #10 · Revlon

    Glimmer Liquid Shadow

    On Cloud Shine
    Shade match 91
    $11.99Ulta BeautyUlta Beauty$16.01 less (57%)

    Matches: Very close colourSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Buildable rather than opaque (pigmentation)Liquid rather than cream (format)Does not claim waterproof

    Score details
    Shade match
    91
    Finish, pigmentation & format
    77
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Liquid rather than cream (format) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $33Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourBoth claim crease resistanceBoth claim waterproof

    Differences: Neutral rather than cool undertone12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    85
    Wear & performance
    68
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: shimmer neutral taupe

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Matte Eyeshadow

    Sandstone
    Shade match 87
    $26Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Very close colourSame finish: metallicSame pigmentation: opaque

    Differences: Warm rather than cool undertonePowder rather than cream (format)8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    90
    Wear & performance
    48
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than cool undertone · Powder rather than cream (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: warm taupe

    High confidence· Digital match

    View match
  11. #13 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Bronze Baddie
    Shade match 81
    $25SephoraSephora$3 less (11%)

    Matches: Very close colourSame pigmentation: opaqueSame format: cream

    Differences: Warm rather than cool undertoneBrown rather than taupeLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    90
    Wear & performance
    85
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than taupe · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: golden brown

    High confidence· Digital match

    View match
  12. #14 · Nudestix

    Magnetic Luminous Eye Color

    Twilight
    Shade match 81
    $29Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneSame finish: metallicBoth claim waterproof

    Differences: 11-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    81
    Finish, pigmentation & format
    97
    Wear & performance
    48
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 16% ingredient overlap

    Differences: 11-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance

    Retailer shade note: cool grey-taupe

    High confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Eyeshadow Singles

    Pin-Up Girl
    Shade match 92
    $9Ulta BeautyUlta Beauty(product price)$19 less (68%)

    Matches: Very close colour

    Differences: Buildable rather than opaque (pigmentation)Powder rather than cream (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Powder rather than cream (format) · Not listed rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: light pinkish taupe shimmer

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Lid Lingerie Cream Eye Pigment

    Beige Appeal
    Shade match 71
    $12Ulta BeautyUlta Beauty$16 less (57%)

    Matches: Same finish: metallicSame format: creamSame longevity: 24-hour wear

    Differences: Nude rather than taupeDoes not claim crease resistanceDoes not claim waterproof

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than taupe · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: beige

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    07 Auburn Shimmer
    Shade match 82
    $15SephoraSephora$13 less (46%)

    Matches: Very close colourBoth claim waterproof

    Differences: Brown rather than taupe12-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    82
    Finish, pigmentation & format
    85
    Wear & performance
    50
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 23% ingredient overlap

    Differences: Brown rather than taupe · 12-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  16. #18 · Milani

    Gilded Eyeshadow Sticks

    Marble
    Shade match 79
    $11.99Ulta BeautyUlta Beauty$16.01 less (57%)

    Matches: Same format: creamBoth claim crease resistanceBoth claim waterproof

    Differences: Deeper12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    86
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 13% ingredient overlap

    Differences: Deeper · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: sparkling taupe

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Matte Eyeshadow

    Charcoal Brown
    Shade match 78
    $26Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same finish: metallicSame pigmentation: opaqueBoth claim crease resistance

    Differences: Brown rather than taupePowder rather than cream (format)8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    90
    Wear & performance
    48
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Brown rather than taupe · Powder rather than cream (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: muted taupe brown

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Yogurt
    Shade match 70
    $6Ulta BeautyUlta Beauty$22 less (79%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Rose rather than taupeLong-wearing rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    70
    Finish, pigmentation & format
    97
    Wear & performance
    73
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than taupe · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  19. Shade match 68
    $34SephoraSephoraCosts $6 more

    Matches: Very close colourSame finish: metallicSame longevity: 24-hour wear

    Differences: Warm rather than cool undertoneBronze rather than taupeBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    91
    Wear & performance
    100
    Comfort & skin suitability
    50

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than cool undertone · Bronze rather than taupe · Buildable rather than opaque (pigmentation)

    Retailer shade note: warm bronze

    High confidence· Digital match

    View match
  20. Shade match 82
    $24SephoraSephora$4 less (14%)

    Matches: Very close colourBoth claim crease resistanceClaims comfort

    Differences: Brown rather than taupePowder rather than cream (format)16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    76
    Wear & performance
    68
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than taupe · Powder rather than cream (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: soft brown low-lit shimmer

    Medium confidence· Digital match

    View match
  21. Shade match 81
    $24SephoraSephora$4 less (14%)

    Matches: Both claim crease resistanceClaims comfortClaims hydration

    Differences: Powder rather than cream (format)16-hour wear rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    81
    Finish, pigmentation & format
    76
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Powder rather than cream (format) · 16-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: taupe low-lit shimmer

    Medium confidence· Digital match

    View match
  22. #24 · Laura Mercier

    Caviar Stick Eyeshadow

    Sepia
    Shade match 69
    $34SephoraSephoraCosts $6 more

    Matches: Same pigmentation: opaqueSame longevity: 24-hour wearBoth claim crease resistance

    Differences: Warm rather than cool undertoneBrown rather than taupe

    Score details
    Shade match
    69
    Finish, pigmentation & format
    88
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than taupe

    Retailer shade note: warm medium brown

    High confidence· Digital match

    View match
  23. #25 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Double Latte
    Shade match 71
    $37Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: metallicSame pigmentation: opaqueBoth claim crease resistance

    Differences: Brown rather than taupePowder rather than cream (format)12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    90
    Wear & performance
    68
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Brown rather than taupe · Powder rather than cream (format) · 12-hour wear rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Matte Eyeshadow

    Soft Brown
    Shade match 74
    $26Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same finish: metallicSame pigmentation: opaqueBoth claim crease resistance

    Differences: Warm rather than cool undertoneBrown rather than taupePowder rather than cream (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    90
    Wear & performance
    48
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than taupe · Powder rather than cream (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: soft golden peachy-brown

    High confidence· Digital match

    View match
  25. #27 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Plum Pewter
    Shade match 68
    $25SephoraSephora$3 less (11%)

    Matches: Same cool undertoneSame pigmentation: opaqueSame format: cream

    Differences: Plum rather than taupeLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    90
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Plum rather than taupe · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: taupe plum

    High confidence· Digital match

    View match
  26. #28 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Whisky
    Shade match 72
    $20SephoraSephora$8 less (29%)

    Matches: Same finish: metallicClaims hydration

    Differences: Brown rather than taupe8-hour wear rather than 24-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    72
    Finish, pigmentation & format
    97
    Wear & performance
    30
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than taupe · 8-hour wear rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  27. Shade match 69
    $33SephoraSephoraCosts $5 more

    Matches: Very close colourBoth claim crease resistanceBoth claim waterproof

    Differences: Warm rather than cool undertoneCopper rather than taupe12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    85
    Wear & performance
    68
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than cool undertone · Copper rather than taupe · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: shimmer golden copper

    High confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cold Brew

    Matched on pan 2

    Shade match 67
    $4Ulta BeautyUlta Beauty$24 less (86%)

    Matches: Same finish: metallicSame pigmentation: opaque

    Differences: LighterNude rather than taupePowder rather than cream (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Nude rather than taupe · Powder rather than cream (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  29. #31 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Get On Taupe
    Shade match 89
    $26Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same pigmentation: opaqueBoth claim crease resistanceBoth claim waterproof

    Differences: Matte rather than metallic (finish)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    36
    Wear & performance
    85
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than metallic (finish) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Keep It Ethereal, against MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow in Tailor Grey. Matched on pan 9. Every attribute compared, with its share of the score.

ComparedYour shadeTailor GreyClosest shade matchKeep It EtherealScore
Shade match55% of overall93
Colour89#b18471#ae8779Very close colourColour difference 2.4 (0 is identical)
Depth99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100TaupeTaupeSameSame colour family
Finish, pigmentation & format30% of overall29
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format35CreamPaletteDifferentPowder rather than cream
Wear & performance10% of overall40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 66/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Keep It Ethereal.

Same or better

  • $17 less
  • Very close colour
  • Same pigmentation: opaque

Different

  • Matte finish instead of metallic
  • Palette format instead of cream
  • Not listed longevity instead of 24-hour wear
  • Does not claim crease resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncool taupeneutrals and rose golds
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Heat Ray / Biscotti, against MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow in Tailor Grey. Matched on the deeper eyeshadow pan. Every attribute compared, with its share of the score.

ComparedYour shadeTailor GreyClosest overall alternativeHeat Ray / BiscottiScore
Shade match55% of overall91
Colour86#b18471#ad8977Very close colourColour difference 2.9 (0 is identical)
Depth98MediumMediumSameDepth difference 1.4 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100TaupeTaupeSameSame colour family
Finish, pigmentation & format30% of overall91
Finish100MetallicMetallicSameSame metallic finish
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Format85CreamStickCloseStick rather than cream
Wear & performance10% of overall100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Heat Ray / Biscotti.

Same or better

  • Very close colour
  • Same finish: metallic
  • Same longevity: 24-hour wear
  • Both claim crease resistance
  • Both claim waterproof

Different

  • Buildable pigmentation instead of opaque

Description and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncool taupea shimmering golden copper / a warm beige brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Keep It Ethereal

Best price
$11Ulta BeautyUlta Beauty
$17 less (61%)

Your shade $28 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick Heat Ray / Biscotti

Best price
$43SephoraSephora
Costs $15 more

Your shade $28 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.