Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15Ulta Beauty(product price)$3.49 less (19%)3.9 (223)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Light rather than buildable coverage
Score details
Shade match
85
Finish & visual result
70
Wear & performance
100
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: For fair skin tones with a golden undertone
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Same natural finish
Differences: Full rather than buildable coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
73
Wear & performance
51
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Medium rather than buildable coverage· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
91
Wear & performance
40
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: very fair with neutral undertones
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
84
Finish & visual result
64
Wear & performance
100
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed
Matches: Near-identical swatch colour· Same neutral undertone· Same buildable coverage
Differences: Radiant rather than natural finish· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
64
Wear & performance
40
Skin suitability
100
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
The closest shade to Milani Conceal + Perfect Blur Out Skin Tint Stick 002 (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 18 Cream Whip, against Milani Conceal + Perfect Blur Out Skin Tint Stick in 002. Every attribute compared, with its share of the score.
ComparedYour shade002Closest shade matchCN 18 Cream WhipHow they compareScore
Shade match55% of overall99
Colour60%99#eeccb1#efccb0Looks identicalColour difference 0.4 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F4, against Milani Conceal + Perfect Blur Out Skin Tint Stick in 002. Every attribute compared, with its share of the score.
ComparedYour shade002Closest overall alternativeAtelier F4How they compareScore
Shade match55% of overall93
Colour60%95#eeccb1#ebc8aaLooks identicalColour difference 1.4 (0 is identical)
Depth15%97FairFairSameDepth difference: 2.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.