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Conceal + Perfect Blur Out Skin Tint Stick 023 dupes and alternatives Milani

Very deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 63 Rich Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milani
023Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Buildable coverage
The match
e.l.f. Cosmetics
63 Rich Warm
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$10.49 less (57%)

Your shade $18.49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NY 10

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milani
023Change shade
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Buildable coverage
The match
Kryolan Professional Makeup
NY 10
Depth and undertone: Very deep · Warm · yellow
Finish and coverage: Natural · Light coverage
Overall match
91out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
85
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$51.50Ulta BeautyUlta Beauty
Costs $33.01 more

Your shade $18.49 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $47SephoraSephoraCosts $28.51 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than buildable coverageNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    94
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with warm undertones

    High confidence· Digital match

    View match
  2. #4 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Rich
    Shade match 85
    $35Ulta BeautyUlta BeautyCosts $16.51 more

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    61G Espresso Golden
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $23.51 more

    Matches: Same warm undertoneSame natural finishSame buildable coverage

    Differences: No skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W10.5 Warm Deep
    Shade match 91
    $13.99Ulta BeautyUlta Beauty(product price)$4.50 less (24%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 88
    $55SephoraSephoraCosts $36.51 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: D7 - very deep with neutral undertones

    High confidence· Digital match

    View match
  6. #8 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 2N
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)Costs $5.51 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: Deepest with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Timeless Hydrating Foundation

    61N Espresso Neutral
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $23.51 more

    Matches: Very close colourSame natural finishSame buildable coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $50SephoraSephoraCosts $31.51 more

    Matches: Same warm undertoneSame natural finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral
    Shade match 78
    $14Ulta BeautyUlta Beauty(product price)$4.49 less (24%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  10. #12 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 37
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $28.41 more

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $34SephoraSephoraCosts $15.51 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Truffle Cake 580N
    Shade match 81
    $37SephoraSephoraCosts $18.51 more

    Matches: Same natural finishSame buildable coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNo skin-like finish claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: Ultra Rich skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  13. Shade match 91
    $14.50Ulta BeautyUlta Beauty(product price)$3.99 less (22%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N11 Neutral Deep
    Shade match 80
    $13.99Ulta BeautyUlta Beauty(product price)$4.50 less (24%)

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · KimChi Chic Beauty

    A Really Good Foundation

    140D
    Shade match 89
    $29Ulta BeautyUlta BeautyCosts $10.51 more

    Matches: Near-identical swatch colourClaims long-wearingClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    80

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: Very Deep with Neutral Undertones

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Light Reflecting Foundation

    Port Louis
    Shade match 78
    $55SephoraSephoraCosts $36.51 more

    Matches: Same natural finishBoth claim a blurring effectClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  17. #19 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 126 Espresso
    Shade match 75
    $39Ulta BeautyUlta Beauty(product price)Costs $20.51 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. Shade match 80
    $48SephoraSephoraCosts $29.51 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Neutral
    Shade match 77
    $52SephoraSephoraCosts $33.51 more

    Matches: Same natural finishBoth claim a blurring effectClaims 16-hour wear

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · NARS

    Natural Matte Longwear Foundation

    ANGUILLA
    Shade match 88
    $55SephoraSephoraCosts $36.51 more

    Matches: Very close colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Olive rather than warm undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: D7 - Very deep with neutral undertones and an olive tone

    High confidence· Digital match

    View match
  21. Shade match 88
    $52SephoraSephoraCosts $33.51 more

    Matches: Same warm undertoneBoth claim a blurring effectClaims 18-hour wear

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: very deep yellow

    High confidence· Digital match

    View match
  22. #24 · Tarte

    Amazonian Clay Blurring Powder Foundation

    60H mahogany honey
    Shade match 87
    $40Ulta BeautyUlta Beauty(product price)Costs $21.51 more

    Matches: Same warm undertoneBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  23. #25 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 3C
    Shade match 73
    $24Ulta BeautyUlta Beauty(product price)Costs $5.51 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: Deepest with cool undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tower 28 Beauty

    SunnyDays Skin Tint

    65 Topanga
    Shade match 72
    $32SephoraSephoraCosts $13.51 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than buildable coverage · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: rich with red undertones

    Medium confidence· Digital match

    View match
  25. Shade match 84
    $14.50Ulta BeautyUlta Beauty(product price)$3.99 less (22%)

    Matches: Very close colourBoth claim a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. #28 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20N Ventura
    Shade match 87
    $36SephoraSephoraCosts $17.51 more

    Matches: Very close colourClaims 16-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Rich Neutral

    Medium confidence· Digital match

    View match
  27. Shade match 85
    $16.50$33SephoraSephora$1.99 less (11%)

    Matches: Claims long-wearingClaims transfer resistanceClaims not settling into lines

    Differences: Olive rather than warm undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: very deep warm olive

    Medium confidence· Digital match

    View match
  28. #30 · Hourglass

    Ambient Soft Glow Foundation

    17
    Shade match 69
    $60SephoraSephoraCosts $41.51 more

    Matches: Same natural finishBoth claim a blurring effectClaims long-wearing

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: very deep with cool undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect Blur Out Skin Tint Stick 023 (Very deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Looks identical
    • Very deep

    $12

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $35

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

  4. Tarte Shape Tape Full Coverage Matte Concealer

    61G espresso golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61G espresso golden

    • Close colour
    • Rich deep · Olive undertone

    $32

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Maple Syrup 8.2 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Maple Syrup 8.2 Golden

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $31

  6. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 63 Rich Warm, against Milani Conceal + Perfect Blur Out Skin Tint Stick in 023. Every attribute compared, with its share of the score.

ComparedYour shade023Closest shade match63 Rich WarmScore
Shade match55% of overall94
Colour91#593a2a#5c3726Very close colourColour difference 2.2 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.7
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 63 Rich Warm.

Same or better

  • $10.49 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NY 10, against Milani Conceal + Perfect Blur Out Skin Tint Stick in 023. Every attribute compared, with its share of the score.

ComparedYour shade023Closest overall alternativeNY 10Score
Shade match55% of overall91
Colour87#593a2a#5e4034Very close colourColour difference 2.7 (0 is identical)
Depth93Very deepVery deepSameDepth difference: 3.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NY 10.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Light rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 63 Rich Warm

Match price
$8Ulta BeautyUlta Beauty
$10.49 less (57%)

Your shade $18.49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NY 10

Match price
$51.50Ulta BeautyUlta Beauty
Costs $33.01 more

Your shade $18.49 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.