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Conceal + Perfect Blur Out Skin Tint Stick 010 dupes and alternatives Milani

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 315

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milani
010Change shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
Fenty Beauty
315
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $25.51 more

Your shade $18.49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milani
010Change shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
The match
ColourPop
Dark 155W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$12Ulta BeautyUlta Beauty
$6.49 less (35%)

Your shade $18.49 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $72Ulta BeautyUlta BeautyCosts $53.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $70Ulta BeautyUlta BeautyCosts $51.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $72Ulta BeautyUlta BeautyCosts $53.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  4. #6 · Well People

    Supernatural Complexion Stick

    32 Tan Neutral
    Shade match 88
    $18.20$26Ulta BeautyUlta Beauty$0.29 less (2%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  5. #7 · Tower 28 Beauty

    SunnyDays Skin Tint

    35 Point Dume
    Shade match 93
    $32SephoraSephoraCosts $13.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Yepoda

    The Dewy Day

    5W
    Shade match 91
    $39SephoraSephoraCosts $20.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: Medium deep shade with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Ambient Soft Glow Foundation

    10.5
    Shade match 91
    $60SephoraSephoraCosts $41.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5.5
    Shade match 90
    $39SephoraSephoraCosts $20.51 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: MEDIUM TO TAN WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Ambient Soft Glow Foundation

    10
    Shade match 89
    $60SephoraSephoraCosts $41.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 94
    $69SephoraSephoraCosts $50.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $22.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $37.51 more

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5
    Shade match 88
    $39SephoraSephoraCosts $20.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: MEDIUM WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  14. #16 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4W
    Shade match 94
    $49SephoraSephoraCosts $30.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · TIRTIR

    Mask Fit AI Filter Cushion

    37N PEANUT ALMOND
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $6.51 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $52SephoraSephoraCosts $33.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    270 Toasted Almond
    Shade match 95
    $14.78WalmartWalmart$3.71 less (20%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. Shade match 84
    $41Ulta BeautyUlta Beauty(product price)Costs $22.51 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: medium with neutral olive undertones

    Medium confidence· Digital match

    View match
  19. Shade match 94
    $32SephoraSephoraCosts $13.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral almond

    Medium confidence· Digital match

    View match
  20. #22 · Nudestix

    Tinted Blur Foundation Stick

    Nude Deep 9
    Shade match 92
    $16$32SephoraSephora$2.49 less (13%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural finishSheer rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    52
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Sheer coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Sheer rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/sensitive skin

    Retailer shade note: medium-deep tan

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $36SephoraSephoraCosts $17.51 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Retailer shade note: medium / deep - neutral

    Medium confidence· Digital match

    View match
  22. Shade match 94
    $32SephoraSephoraCosts $13.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: warm hazelnut

    Medium confidence· Digital match

    View match
  23. #25 · Youngblood

    Loose Mineral Foundation

    Tawnee
    Shade match 88
    $50Ulta BeautyUlta Beauty(product price)Costs $31.51 more

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: medium to tan shade, neutral undertone

    Medium confidence· Digital match

    View match
  24. #26 · Yepoda

    The Dewy Day

    5C
    Shade match 84
    $39SephoraSephoraCosts $20.51 more

    Matches: Near-identical swatch colourSame natural finishSame buildable coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: Medium deep shade with cool undertones

    Medium confidence· Digital match

    View match
  25. Shade match 86
    $48SephoraSephoraCosts $29.51 more

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Slightly lighterMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    4.5
    Shade match 82
    $39SephoraSephoraCosts $20.51 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishLight rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Matte rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: MEDIUM WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  27. Shade match 90
    $32SephoraSephoraCosts $13.51 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral golden

    Medium confidence· Digital match

    View match
  28. Shade match 90
    $14.78WalmartWalmart$3.71 less (20%)

    Matches: Same neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  29. #31 · Essence

    Foundation Stick

    202
    Shade match 94
    $6.99Ulta BeautyUlta Beauty(product price)$11.50 less (62%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect Blur Out Skin Tint Stick 010 (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

  2. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Very close colour
    • Tan · Warm undertone

    $12.99

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

  4. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  5. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Close colour
    • Tan · Warm · golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315, against Milani Conceal + Perfect Blur Out Skin Tint Stick in 010. Every attribute compared, with its share of the score.

ComparedYour shade010Closest shade match315Score
Shade match55% of overall95
Colour93#ac805d#b18560Very close colourColour difference 1.8 (0 is identical)
Depth96TanMedium tanCloseDepth difference: 2.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Claims long-wearing
  • Claims transfer resistance

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W, against Milani Conceal + Perfect Blur Out Skin Tint Stick in 010. Every attribute compared, with its share of the score.

ComparedYour shade010Closest overall alternativeDark 155WScore
Shade match55% of overall91
Colour92#ac805d#b38560Very close colourColour difference 2.0 (0 is identical)
Depth95TanMedium tanCloseDepth difference: 2.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 93/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W.

Same or better

  • $6.49 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 315

Best price
$44SephoraSephora
Costs $25.51 more

Your shade $18.49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W

Best price
$12Ulta BeautyUlta Beauty
$6.49 less (35%)

Your shade $18.49 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.