Beautler.Your beauty butler

Conceal + Perfect Blur Out Skin Tint Stick 009 dupes and alternatives Milani

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 147W

The equivalent shade and the most similar foundation overall.

Your shade
Milani
009Change shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Buildable coverage
The match
ColourPop
Medium Dark 147W
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
Overall match
97out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$6.49 less (35%)

Your shade $18.49 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $72Ulta BeautyUlta BeautyCosts $53.51 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $70Ulta BeautyUlta BeautyCosts $51.51 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  3. #4 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 148N
    Shade match 85
    $12$16Ulta BeautyUlta Beauty$6.49 less (35%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  4. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 130N
    Shade match 82
    $3$4Ulta BeautyUlta Beauty$15.49 less (84%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No blurring effect claimed

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. #6 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 70 Vanilla
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $20.51 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #7 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    3.5
    Shade match 94
    $39SephoraSephoraCosts $20.51 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: LIGHT TO MEDIUM WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  7. #8 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Light 70 W
    Shade match 93
    $49SephoraSephoraCosts $30.51 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  8. #9 · Well People

    Skinforia Serum Foundation

    28 Medium Neutral
    Shade match 86
    $21$30Ulta BeautyUlta BeautyCosts $2.51 more

    Matches: Very close colourSame natural finishSame buildable coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Neutral
    Shade match 90
    $16Ulta BeautyUlta Beauty$2.49 less (13%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    2.5W
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $30.51 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  11. #12 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    3.75
    Shade match 84
    $39SephoraSephoraCosts $20.51 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMatte rather than natural finishLight rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: LIGHT TO MEDIUM WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  12. #13 · Hourglass

    Ambient Soft Glow Foundation

    7.5
    Shade match 83
    $60SephoraSephoraCosts $41.51 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  13. #14 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    11N
    Shade match 90
    $48SephoraSephoraCosts $29.51 more

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  14. #15 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTargetCosts $11.51 more

    Matches: Same warm undertoneSame natural finishSame buildable coverage

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  15. #16 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC35
    Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $27.51 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: light to medium beige with peachy golden undertone for medium skin

    Medium confidence· Digital match

    View match
  16. #17 · Dior

    Forever Hydra Nude Foundation

    2.5N Neutral
    Shade match 89
    $60Ulta BeautyUlta BeautyCosts $41.51 more

    Matches: Near-identical swatch colourSame natural finishClaims 24-hour wear

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  17. #18 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.75N
    Shade match 89
    $49SephoraSephoraCosts $30.51 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral peach undertones

    Medium confidence· Digital match

    View match
  18. #19 · Revlon

    PhotoReady Lift & Fill Skin Tint

    130 Medium
    Shade match 92
    $12.59$17.99Ulta BeautyUlta Beauty$5.90 less (32%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. #20 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    15N Incredible
    Shade match 82
    $47Ulta BeautyUlta BeautyCosts $28.51 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  20. #21 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.5N
    Shade match 88
    $49Ulta BeautyUlta BeautyCosts $30.51 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral golden undertones

    Medium confidence· Digital match

    View match
  21. Shade match 89
    $32SephoraSephoraCosts $13.51 more

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral amber

    Medium confidence· Digital match

    View match
  22. Shade match 84
    $32SephoraSephoraCosts $13.51 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral walnut

    Medium confidence· Digital match

    View match
  23. #24 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Medium Tan Warm
    Shade match 91
    $9.10$13Ulta BeautyUlta Beauty$9.39 less (51%)

    Matches: Very close colourSame warm undertone

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. #25 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    5-6 Medium Tan
    Shade match 91
    $20.99Ulta BeautyUlta Beauty(product price)Costs $2.50 more

    Matches: Very close colourSame warm undertone

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. Shade match 82
    $55Ulta BeautyUlta BeautyCosts $36.51 more

    Matches: Very close colourSame natural finishClaims 12-hour wear

    Differences: Slightly lighterFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. #27 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    03 Stay Beige
    Shade match 87
    $41Ulta BeautyUlta BeautyCosts $22.51 more

    Matches: Very close colourClaims long-wearingBoth claim a lightweight feel

    Differences: Matte rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  27. Shade match 88
    $63Ulta BeautyUlta BeautyCosts $44.51 more

    Matches: Very close colourClaims long-wearingClaims transfer resistance

    Differences: Luminous rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $38SephoraSephoraCosts $19.51 more

    Matches: Very close colourClaims 12-hour wearClaims not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: light medium, neutral to cool

    Medium confidence· Digital match

    View match
  29. Shade match 80
    $14.59TargetTarget$3.90 less (21%)

    Matches: Both claim a blurring effectClaims long-wearingAdds SPF 15

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect Blur Out Skin Tint Stick 009 (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    14 Light Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 14 Light Peach

    • Looks identical
    • Medium · Warm · peach undertone

    $32

  2. Dior Forever Skin Correct Full-Coverage Concealer

    4 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Warm

    • Very close colour
    • Medium · Warm undertone

    $42

  3. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Looks identical
    • Medium

    $12

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Close colour
    • Medium tan · Warm undertone

    $30

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Close colour
    • Medium light · Warm · golden undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 147W, against Milani Conceal + Perfect Blur Out Skin Tint Stick in 009. Every attribute compared, with its share of the score.

ComparedYour shade009Closest matchMedium Dark 147WScore
Shade match55% of overall98
Colour96#bf9574#bd9572Looks identicalColour difference 1.1 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 97/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 147W.

Same or better

  • $6.49 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy Medium Dark 147W

Best price
$12Ulta BeautyUlta Beauty
$6.49 less (35%)

Your shade $18.49 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.