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Conceal + Perfect Blur Out Skin Tint Stick 025 dupes and alternatives Milani

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Hourglass Ambient Soft Glow Foundation 17.5

The equivalent shade and the most similar foundation overall.

Your shade
Milani
025Change shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
The match
Hourglass
17.5
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
88
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
93out of 100
Colour
96
Depth
97
Undertone
85
High confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $41.51 more

Your shade $18.49 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $69SephoraSephoraCosts $50.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin

    Retailer shade note: very rich neutral

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    430 Cool
    Shade match 81
    $16.99Ulta BeautyUlta Beauty$1.50 less (8%)

    Matches: Similar undertone (cool vs neutral)Both claim a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than natural finishLight rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage

    Medium confidence· Digital match

    View match
  3. #4 · Tower 28 Beauty

    SunnyDays Skin Tint

    70 Venice
    Shade match 83
    $32SephoraSephoraCosts $13.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 75
    $69SephoraSephoraCosts $50.51 more

    Matches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin

    Retailer shade note: rich warm

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $34SephoraSephoraCosts $15.51 more

    Matches: Similar undertone (cool vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  6. #7 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 82
    $55SephoraSephoraCosts $36.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral
    Shade match 75
    $14Ulta BeautyUlta Beauty(product price)$4.49 less (24%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  8. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    40N Iconic
    Shade match 79
    $47SephoraSephoraCosts $28.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich neutral

    High confidence· Digital match

    View match
  9. #10 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 79
    $55SephoraSephoraCosts $36.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: D7 - very deep with neutral undertones

    High confidence· Digital match

    View match
  10. Shade match 77
    $50SephoraSephoraCosts $31.51 more

    Matches: Similar undertone (cool vs neutral)Same natural finishBoth claim a blurring effect

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  11. #12 · Hourglass

    Ambient Soft Glow Foundation

    17
    Shade match 75
    $60SephoraSephoraCosts $41.51 more

    Matches: Similar undertone (cool vs neutral)Same natural finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: very deep with cool undertones

    High confidence· Digital match

    View match
  12. Shade match 76
    $50SephoraSephoraCosts $31.51 more

    Matches: Same natural finishBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 81
    $17.99Ulta BeautyUlta Beauty(product price)$0.50 less (3%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims 24-hour wear

    Differences: Slightly deeperRadiant rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #15 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Rich
    Shade match 67
    $35Ulta BeautyUlta BeautyCosts $16.51 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $34SephoraSephoraCosts $15.51 more

    Matches: Similar undertone (cool vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: red undertone

    High confidence· Digital match

    View match
  16. #17 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$10.49 less (57%)

    Matches: Same neutral undertoneSame natural finishClaims long-wearing

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $32SephoraSephoraCosts $13.51 more

    Matches: Similar undertone (cool vs neutral)Same natural finishClaims long-wearing

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: cool ebony

    Medium confidence· Digital match

    View match
  18. Shade match 90
    $38SephoraSephoraCosts $19.51 more

    Matches: Very close colourSame neutral undertoneClaims 12-hour wear

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  19. Shade match 83
    $55SephoraSephoraCosts $36.51 more

    Matches: Similar undertone (cool vs neutral)Same natural finishClaims 16-hour wear

    Differences: Full rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: D8 - very deep with cool undertones

    Medium confidence· Digital match

    View match
  20. #21 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 75
    $49SephoraSephoraCosts $30.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  21. Shade match 77
    $28SephoraSephoraCosts $9.51 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal/sensitive skin

    Retailer shade note: coffee - rich brown skin with neutral undertones

    High confidence· Digital match

    View match
  22. #23 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 80
    $49SephoraSephoraCosts $30.51 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    High confidence· Digital match

    View match
  23. Shade match 75
    $48SephoraSephoraCosts $29.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match
  24. Shade match 74
    $48SephoraSephoraCosts $29.51 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for rich deep skintones with warm undertones

    High confidence· Digital match

    View match
  25. #26 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    8N2 Rich Espresso
    Shade match 93
    $33$55SephoraSephoraCosts $14.51 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 8-hour wear

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily/sensitive skin

    Retailer shade note: deepest with neutral, rich-brown undertones

    Medium confidence· Digital match

    View match
  26. Shade match 76
    $34SephoraSephoraCosts $15.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    20

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  27. #28 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 77
    $18.99Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Same natural finishClaims 32-hour wearClaims transfer resistance

    Differences: Full rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. Shade match 81
    $44SephoraSephoraCosts $25.51 more

    Matches: Same neutral undertoneSame natural finishClaims long-wearing

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  29. Shade match 75
    $34SephoraSephoraCosts $15.51 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  30. #31 · L.A. Girl

    Pro.Matte Foundation

    Ebony
    Shade match 86
    $9.49CVSCVS$9 less (49%)

    Matches: Same neutral undertoneClaims long-wearing

    Differences: Slightly lighterMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect Blur Out Skin Tint Stick 025 (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Close colour
    • Rich deep · Neutral undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Slight colour difference
    • Very deep · Neutral · neutral pink undertone

    $35

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Ambient Soft Glow Foundation in 17.5, against Milani Conceal + Perfect Blur Out Skin Tint Stick in 025. Every attribute compared, with its share of the score.

ComparedYour shade025Closest match17.5Score
Shade match55% of overall93
Colour96#483224#462f22Looks identicalColour difference 1.2 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.7
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 17.5.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 17.5

Best price
$60SephoraSephora
Costs $41.51 more

Your shade $18.49 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.